The ad uses the technique of "hidden fears" to promote Rogaine, a medication that reduces hair loss and promotes hair growth. It shows a man surprised by the large amount of hair pulled from his comb, implying that hair loss can be embarrassing. The ad aims to convince viewers to use Rogaine to avoid hair loss by capitalizing "YOU DON'T HAVE TO LOSE IT." While the ad effectively draws attention to the man's reaction, it could be improved by making the Rogaine brand more prominent.

1. Media & CultureAdvertisement project By Robin Solomon

2. Transfer

3. 1) The product being advertise is tourism in Norway and the brand is “Explore” which is a travel agency. 2) a. the predominant type of technique is transfer b. The positive connotations are used to show transfer in the ad are thepeacefulatmosphere in Norway such as clean snow, air, beautiful sceneries, blue skies and no engine sailing boat. The ad is also showing tranquility because you can feel it is free from disturbance. The locations are away from the busy cities showing that Norway is very peaceful. 3) The ad is trying to convince us to escape our busy life and go on a refreshing holiday to Norway. 4) “Wake Up! Start Living! Sail and Ski in Norway” is capitalized and this is saying just get up and start living! It is actively inviting you start living and maybe make a change. The ad also uses the color blue and it is strongly associated with calmness and tranquility because of the peaceful setting in the mountains and the snow is very clean and fresh. It also says Start living at “explore” which is a tactic to grab the viewers attention. They want the viewer to be involve in booking reservations.

4. 5) a. What I thought was well done is that the text has a echo in the back the contrast with the light blue color. The echo is to show as if someone is yelling or saying to you to wake up! I thought it was a clever idea to motivate people to go on a holiday. b. I thought that the ad only focused on one destination in the country which is the mountains. Since the ad is advertising Norway, I thought that there should be a variety of activities that people can do in Norway not just sailing and mountain hiking.

5. Bandwagon

6. 1) The product being advertised is a smart phone and the brand is called blackberry. 2 a. The predominant technique used is bandwagon. b. This is Bandwagon because the ad obviously suggests that you should not wait any longer to join the big group who is already using the product. The ad’s states “WAIT NO MORE, The Blackberry curve has been waiting for you 3) The ad is trying to convince you that you will be part of a elite group or a popular group that also has a blackberry. 4) The black color definitely shows the power of the product. When you see the black color you also immediately say the name of the product “Blackberry”. It is clever for the ad makers to use the black background color. The ad also announces the date that it is going to be released in stores so therefore they really want you to get one. The ad also states Verizon and this is a advanced telecommunications service which was not on previous blackberry phones so therefore this could be a push for current customers to purchase a new one.

7. 5) a. The ad is kept very simple and direct. The letter type is simple and using the capitalization makes it even easier to read. On top of that, using the white and black makes it stand out more. b. I think the ad didn’t explain what Verizon is and they assume that everyone knows what it is but that is not necessarily true for the new comers to the product.

8. Hidden Fears

9. 1) A medication agent used to reduce hairloss and promote hair regrowth and the brand is called Rogaine 2) a. Predominant technique used in the ad is “Hidden Fears” b. This is hidden fears because it shows that many hair strands on the comb and the man is surprised with the amount of hair on the comb. Also the area on the head seems like the hair came off very easily, which shows a very large amount of hair that is just pulled off by a comb. 3) The ad is trying to convince you to avoid hair loss and you can have a embarrassing bald area that is visible on your head.

10. 4) The ad is mainly focused on the person’s reaction to the amount of hair loss and the subject is seen on the mirror and the comb and everything else is blurred. The text that says “YOU DON’T HAVE TO LOSE IT” is capitalized, persuading to the viewer to not take the risk of losing hair. The ad also uses the color black and it is associated with fear and evil. The black in this ad is trying to convince the viewers to not risk on having a lot of hair pulled off. 5) a. What is well done in the ad blurred out the unimportant bits so that the viewer will focus more on the guys face and the comb with the many hair strands. b. Something that is not well done is the text for Rogain which is the brand of the product. People may not recognize what is because the brand is in normal text and the size is small. If the logo was present, then the viewer's know that it is a anti hair loss agent is being advertised.