Pinterest has become the #1 source of traffic for many retailers, brands and other online properties. We tell you exactly how to become part of Pinterest as a business. More information under www.floodwave.com
2. First of all: What is Pinterest?
A VIRTUAL PINBOARD
It let’s users organize and share all
the beautiful things they find on the
web.
People use pinboards to plan their
weddings, decorate their homes,
and organize their favorite recipes.
3. Pinterest is also a curation engine
A CURATION ENGINE
People can browse pinboards
created by other people and
discover new products and get
inspiration from people who share
their taste.
Users follow other users based on
taste (not like on Facebook, where
a social connection is important).
A feed constantly shows new pins
by these users.
4. The basics: How does it work?
People pin images + videos Pins link directly to the source
from the internet to their boards website ( referral traffic!)
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2
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5. What makes Pinterest so addictive?
1 SELF EXPRESSION
visual expression no privacy issues
interactive audience
2 PRODUCT DISCOVERY
easy to use new inspiration
tastemaker
3 SOCIAL CURATION
wishlist tool high relevancy
network effects
6. And who is using Pinterest?
USERS ARE >80% FEMALE, MEDIAN AGE ~30 &
COLLEGE-EDUCATED
Gender Age Education
Male 20% 0 - 17 5% < HS diploma 5%
Female 80% 18 - 24 17% High school 10%
25 - 34 30% Some college 60%
35 - 44 25% Bachelors degree 19%
45 - 54 16% Graduate degree 6%
55 - 64 5%
65 or more 2%
Source: Google
7. Where are those users based?
SHARE OF US BASED USERS HAS DECREASED,
EU ACCOUNTS FOR OVER 20%
Visitors by Country
18%
North America
12% Europe
49%
Asia
RoW
21%
Source: Alexa
8. And how big is Pinterest exactly?
>100M MONTHLY VISITS, >12M UNIQUES.
97.48 MINS: AVERAGE TIME / VISITOR / MONTH
Pinterest hit 10M US monthly unique visitors
faster than any independent site in history
Source: comScore
9. Why is Pinterest relevant for businesses?
FOR MOST SITES, PINTEREST IS ALREADY
DRIVING MORE TRAFFIC THAN:
Source: shareaholic
10. A rapidly increasing number of businesses
open up their presence on Pinterest
A FEW OUT OF THE MANY THOUSANDS…
ONLINE RETAILERS OTHERS
11. What can a business do on Pinterest?
Put a face to your brand and
showcase brand personality
Direct communication between
brands and customers
Drive viral content
Sell products
Introduce new products
Conduct market research
Hold contests Offer specials
12. Numbers prove the impact of Pinterest!
Pinterest drives significantly more traffic per user
Referral Traffic as of Jan 2012 Members-to-Referrals Ratio
Linkedin 0,2%
Google+ 0,2% Linkedin
Twitter 2,0%
Facebook 26,4% Google+
Pinterest 3,6%
Twitter
Members as of Feb 2012
Google+ 90m Facebook
Linkedin 135m
Twitter 200m
Pinterest
Facebook 845m
Pinterest 10m
Source: Mashable
13. The generated traffic is highly valuable
Pinterest is predicted to influence 40% of all
purchases that are triggered by social networks
100%
Average order value 52%
higher for Pinterest
75%
referrals
Facebook
50%
Pinterest Pinterest is driving new
25% customers: users are 50%
more likely to be first
0% Twitter visitors to destination sites
Q2 2011 Q4 2011 Q2 2012*
Source: Mashable
14. Sounds complicate? We can help…
Consulting Management Coaching
floodwave offers the full floodwave’s Account floodwave offers coachings and
spectrum of strategic consulting Management solution offers a workshops that we customize to
and planning services for “no worries” package for your individual needs:
Pinterest: Pinterest:
- Strategy & Planning - Day-to-day Account - Personal or web-based
- Monitoring & Benchmarking Management coaching
- Research - Reporting & Realtime Control - Workshops
FIND OUT MORE:
www.floodwave.com
social@floodwave.com