The document discusses different types of movie trailers and provides examples. It analyzes two trailers - one for The Hangover Part 2 and one for The Rocky Horror Picture Show. It then discusses the case study of marketing for The Hangover Part 2 through its website, posters, and trailers. Terminology used in marketing is defined. The BBFC film rating system is also briefly explained.

1. A2 Media Alex Girling

13. Time Management It was important to structure the time I was given to get my coursework done effectively and on time. I used the below table as a guide for completing my coursework Tuesday Thursday Tuesday (2) Thursday (2) Tuesday (3) Thursday (3) Tuesday (4) Filming Finish filming Draft of poster Draft of magazine front cover Edit trailer Finish poster Finish magazine front cover

17. Like the hangover, has a very simple, humorous picture that takes up the entire poster. Masthead Name of main actor Tagline, beneath the title like the hangover poster. Release date Billing Block, shows website and certificate

18. Masthead Humorous and fairly simple picture. Shows all the main characters from the film. Dominates entire poster. Tag Line, above masthead and picture Billing Block, above the release date Release date

23. Cover line Masthead behind picture Tag Line Screamer Barcode Dead robots on the floor give an idea about the plot. Red eyes signify evil. Two humans with guns and worn out clothing, implies they are in a war Colour scheme of entire front cover is either red (connoting war and violence) and a brown dusty colour to signify the kind of environment they are in (a wasteland or desert). Both colours could also be used to show death.

24. Screamer Cuts on hands, head and lip suggests the film has action in it, while an almost “Mastermind” gesture with his hands implies he is incredibly clever Glasses make him look mysterious. Serious facial expression and dark clothes make him look intimidating. Tagline Cover Line

26. Evaluation