Major challenges cited by device manufacturers include issues with agility, time to market, cost control and margins. The document indicates that 87% of respondents are either currently going intelligent or plan to do so within the next 12-24 months by building software apps for their hardware devices. Respondents believe that going intelligent will help solve their greatest challenges relating to agility, time to market, cost control and margins. However, 58% of respondents say they are not currently monetizing the software apps they develop for their devices and are leaving potential revenue on the table.

1. INTELLIGENT
DEVICES &
SOFTWARE:
THE FUTURE
OF DEVICE
MANUFACTURING?
Top 4
Major
Challenges
Respondents most
frequent ly cited issues
such as agility/t ime to
market, cost control
and margins among
t heir greatest
challenges.
a
il
g
ity
to et
e k
im ar
t
m
st l
ns
i
o o
c r
rg
t
a
n
m
co
87% GOING INTELLIGENT
87% of
respondents
eit her are
or will be
going
intelligent
over t he next
12-24
mont hs –
building software apps
for their hardware devices.
going
lligent
inte
4 Major Challenges:
SOLVED?
Respondents most frequent ly say
going intelligent will solve
t heir most major challenges…
agility/t ime to market, cost
control and margins.
58% LEAVING MONEY
ON THE TABLE
58%
say t hey are not
monet izing t he software
apps t hey developed
for t heir devices.
Despite investments being
made to go intelligent,
t he majority of device
manufacturers are st ill
leaving money on t he table.
Source: Flexera Software’s 2013 Applicat ion Usage Management Survey prepared joint ly wit h IDC