Presentatie van Alcatel - Lucent die gebruikt is tijdens de Vision Meeting 'Intrapeneurship: wat leert ons de praktijk?. Bron: Acatel - Lucent | Guido Petit

1. 5/19/2011
Tactics in Identifying New Business
Opportunities:
What Doesn't Work and Why
Guido H. Petit, Director Alcatel-Lucent Technical Academy
ALCATEL-LUCENT
REALIZING THE POTENTIAL OF A CONNECTED WORLD
“ Broadband everywhere is speeding up life and
business. It takes no time to go from having a
new idea, to touching peoples lives. We must “
“
“
“
”
innovate – and help our customers innovate – at
the speed of ideas.
Ben Verwaayen
Chief Executive Officer
FAST • Headquarters: Paris, France • R&D Budget: €2.5 billion
• Annual Revenues: approx. €16 billion • Active Patents Held: 27,900
FACTS
• Employees: 77,000 + • Patents Awarded in 2010: 2,400
• 130 countries • Nobel Prizes Won: 7
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2. 5/19/2011
BELL LABS
INNOVATING AT THE SPEED OF IDEAS
GLOBAL REACH A HERITAGE OF INNOVATION
PRESENCE IN 8 COUNTRIES LIFE-CHANGING TECHNOLOGIES
Belgium India DSL Digital signal processing
China Ireland PON CCD
France South Korea WiMAX Communications satellites
Germany United States WDM The laser
The transistor Cellular telephony
DEFINING THE FOREFRONT OF
MARKET IMPACT
THE INDUSTRY
27,900 active patents 2010 BREAKTHROUGHS
Collaboration with >250 universities
worldwide lightRadioTM
Multiple Open Innovation Initiatives 100G optical transmission
DSL Phantom Mode
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INNOVATING AT THE SPEED OF IDEAS
RECENT BREAKTHROUGHS
lightRadio™
A groundbreaking antenna
small enough to fit in your hand
100G
100 Gigabit per second optical
transmission and Internet Protocol (IP)
routing
DSL Phantom Mode
Boosts the transmission speeds
of copper DSL by 50%
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3. 5/19/2011
GreenTouch TM
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GreenTouch TM
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4. 5/19/2011
Tactics in Identifying
New Business Opportunities:
What Doesn’t Work and Why
Exploring
Exploring other Routes
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7 | Guido H. P
Alcatel-
Alcatel-Lucent in Belgium
~1800 employees in Belgium
~ 900 R&D engineers
~150 Bell Labs researchers
~ 20% women / 80% men
~ 37 nationalities
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5. 5/19/2011
It all started after …
… a Major Restructuring Operation in 2002
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We launched an Idea Capturing Tool …
Collect ideas from all ranks
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6. 5/19/2011
We collected and published Statistics
… Innovation Thermometer
Launch of the
“Stretch Your Mind” Contest
Mind”
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and the prize is …
January 2005
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7. 5/19/2011
Bringing Entrepreneurship Inside
Entrepreneurial Boot Camps
“Innovation is the responsibility
of every employee in the company”
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13 | Guido H. Petit | HSATM |
June 2009
The Boot Camp Program
Weekend 1 (Friday + Saturday)
- How to develop a successful business plan
- New Venture Creation
Elapsed Time = 3 months
- Opportunity Development
Weekend 2 (Friday + Saturday)
- Entrepreneurial Marketing
- Principles of New Product Growth
Weekend 3 (Friday + Saturday)
- Entrepreneurial Finance
- Legal Aspects
- Intellectual Property Rights
Dry Run
Super Friday (Grande Finale) - Presenting and Selling
the Business Opportunity Plan to a Jury
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8. 5/19/2011
Meerle
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Make it a Challenge!
Setting the Right Expectations
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9. 5/19/2011
On Top of Daily Duties
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Encourage Collaboration
18 | 5 Teams each with 5 Participants
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10. 5/19/2011
Convince the Jury about …
• Vision, trends and market needs
• Sustainable business opportunity
In 15 minutes!
• Team Strength
• Value Chain and Players
• Business case and financials
• Competition
• Solution and Technology
• Fit with business strategy/core competences
• Lead customers
• Rollout plan and exit strategy
• Need for partnering
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Let People pursue their Passion
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11. 5/19/2011
A Real Life Experience
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… the Jury Capitalists
Venture is …
Faculty Members
Venture Capitalists Business School Professors
Business School Professors
The CEO, CTO and CFO
of Alcatel-Lucent Belgium
CEO, CTO and CFO of
Alcatel-Lucent Belgium
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12. 5/19/2011
Who are the Best Connected People?
Show me the Money!
And…
…What is the Secret Sauce?
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… the Jury is …
… and the Reward?
Venture Capitalists Business School Professors
The CEO, CTO and CFO
of Alcatel-Lucent Belgium
… Exposure to & Networking with Top Management
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13. 5/19/2011
Dating Event
Dating Event: Connecting People & Ideas
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Multi-
Multi-Disciplinary & Cross-Functional Teams
Cross-
Talented people are everywhere but …
Engineering
Research & Finance Marketing Sales
Development
… they are not connected
… they are lacking relationships!
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14. 5/19/2011
Research
Engineering
Sales
Marketing
Finance
Diversity
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Who are the Best Connected People?
Use of Community Platforms
Level of Connectivity
Underground Network
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15. 5/19/2011
Becoming Rare Species
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Entrepreneurial
Boot Camps
Venture Capitalists
Professors
Venture Council Incubation Phase Jury
Fast Training & Coaching Track
CEO, CTO and CFO
Multi-disciplinary
Alcatel-Lucent Bell
Teams
Business Business Bell Labs
Multi-
Unit 1 Unit i Research
Dating Event
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16. 5/19/2011
Promote Success Stories
… including Success Stories
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Coaching
Coaching*
Theory
* by internal & external people
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17. 5/19/2011
Transition barrier increases over time
An Exponential
Learning
Curve
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You are challenged every day by your peers!
A Stretch Track – A Real Challenge
Overcome Gravitational Forces and
Organizational Barriers
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34 | Guido H. Petit | HSATM |
June 2009
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18. 5/19/2011
Takeaway 2
Encouraging Risk Taking
and Entrepreneurship
A Way to Change the Innovation Mindset
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Scouting Entrepreneurial Talent
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19. 5/19/2011
The Outcome sofar …
New Technology New Technology
Existing Market New Market
Research
Business
Divisions
Existing Technology Existing Technology
Existing Market New Market
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Large
Adjacent
Separable
Team
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20. 5/19/2011
We often need
different leaders
in each stage
of the innovation
process
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The Touchatag Boot Camp Team
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21. 5/19/2011
The tikitag Venture Team
The Touchatag Venture Team
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Mobile Wallet Service
1 billion wallets for un-banked by 2015
Proximity payment E- and M-commerce
Remote ticketing Person to person payment
Mobile marketing International remittance
Pilot projects Partnership
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22. 5/19/2011
The P2P Spider Boot Camp Team
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The P2P Venture Team today
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23. 5/19/2011
Some Testimonials
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Managing Expectations
Learn from Failures
“Success is a journey, not a destination!”
Deepak Chopra
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24. 5/19/2011
Recognize the Accomplishments of the Teams
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Internationalization of Boot Camps …
Belgium
Germany China
Americas France
India
… within Alcatel-Lucent
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25. 5/19/2011
Connected Innovation Model
Innovation is now much more
across businesses than
within the depths of a business
+
Academia
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Have also organized boot camp like programs
Example of a similar boot camp program
Faculty: Prof.Dr. Stefan Stremersch (stefan.stremersch@mti2.eu)
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26. 5/19/2011
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27. 5/19/2011
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Helps to identify Entrepreneurial Talent
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28. 5/19/2011
Innovation …
… a complex and
critical interplay
between the best
people inside
and outside your
organization
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guido.h.petit@alcatel-lucent.com
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