NFC World Congress, Sophia Antipolis, September 20th 2011 : "Is there any French touch for mobile NFC ecosystem's national take off". by Francois Lecomte, md of the Forum SMSC and Program Comittee Chair.

1. Is there any “French touch”
for mobile NFC ecosystem
take-off in France ?
François Lecomte
Managing Director
Forum des services mobiles sans contact
Mobile : +33 6 81 49 44 94
Email : flecomte@forum-smsc.org
September, 20st, 2011

2. The “French” cooking recipe
Value proposal
Global for users
vision
Leading
territories
Collaborative
work Innovation
support
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3. Global
Vision

4. A matter of convergence…
The convergence of :
 Web Mobile
 NFC contactless technology
is going to disrupt consumer habits !
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5. A digital wallet called “Cityzi”
Credit/Debit Cards Loyalty Cards
Access services Internet Connexion
Transport Card Tag reader
2D Flashcode
& NFC tags
Brand name
My contactless mobile phone
A multiservice wallet…
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6. Making simple for users… Hmm
1. ATAWAD(*) digital contents provisioning, on demand
 Coexistence of old fashioned phones, smartphones and NFC mobiles.
 Services based on : NFC tags, 1D/2D code, LBS, Bluetooth, SMS, etc.
2. Secured dematerialized transactions (payment, tickets,…)
 Coexistence contactless cards and NFC mobiles.
 Infrastructures to be upgraded or implemented
o Transport (ISO-14443 type B versus B “prime”).
o Contactless capabilities at Point Of Sales (POS) : payment, loyalty, etc.
3. Peer-2-peer communication
 Phone-2-Phone, Phone-2-Cards, Phone-2-Devices….
So called : “Enjoy life with a gesture !”
(*) ATAWAD : Any Time, Any Where, Any Device
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7. Collaborative
Work

8. “Mobile contactless services Forum”
 OUR GOAL :
 Faster development of mobile contactless (NFC) services.
“A multi-services wallet in my mobile phone ?
Make it happen!”
 36 members (private companies)
 MNO’s, Banks, Retail Industry, Transport/Cities & Technology providers + Startups
 French government endorsement
 Eric Besson, Ministry of Industry
 Open to multiple contributors
 AFSCM, AEPM, GART, business consortiums, regulators, consumer’s associations
 Linked to public sector :
 Cities, departments, regions decision makers
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9. A Forum for collaborative sharing's
• Analyse and understand
goals and usages
• Relay information
• Share knowledge
• Facilitate synergies
• Members between private and public
players
• Contributors
• Impulse projects
• Startups
• Move forward to
• National common commitments
Authorities
• Local territories
An open ecosystem
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10. Leading “mobile contactless cities”
Lille
Caen
• 9 leader’s territories Paris
Rennes Strasbourg
• 56 candidate projects
in France
Bordeaux
Toulouse
• 1/3 population France
Nice
Marseille
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11. Innovation
Support

12. French government support
Facilitate a fast development
of mobile contactless services
Promote synergies
between private and Act with European
public stakeholers perspectives
Mobilize across Value local initiatives
a national vision
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13. Innovation for growth
• Government support
• Call for projects : IPER 2009, IPER 2010 => 10 millions €
• Invest for the Future Program (CGI / Caisse des Dépôts):
• 20 million € for Cities
• 400 million € for SMB/Startups
• Competitive clusters
• Pôles SCS, TES, PICOM, CAP Digital, etc.
• European collaboration
• Smart Urban Spaces : Finland, France and Spain.
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14. Local
Projects
Starting

15. A commercial rehearsal in 2010
The Cityzi Mobile phone has been
experimented
at a large scale in Nice…
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16. Now we need to
score a try … 1
4
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17. Massive mobilization
More territories proposing NFC services
 Caen and Strasbourg starting now… Other cities to start soon.
More contactless services offered
 Massive concentration of NFC services on leading territories
 Multiple opportunities of use
More NFC handsets delivered (mainly smartphones)
 Goal = 1 million handsets delivered by Q1-2012
More customer seduced
 Services has to be : cool, fancy… and trusted.
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18. Value Proposal
For Users

19. 5 key ingredients for success
Simple Convenient Close
It’s only one gesture One single tool for a Designed for
large range of services. proximity services
Safe Universal
Non intrusive and 100% secured. Standardized for national use
All transactions made on demand. and (we expect) international.
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20. MNO‘s Cityzi Branding
 Specifications published on line : www.afscm.org:
 Issue NFC tags and « reader mode » services
 Issue mobile NFC « card emulation » applications
 Connect Information Systems to the Mobile Network Operator IS
 Brand name, logo and mark registered
and available to distinguish services and equipment compliant with the
AFSCM specifications
 Commitments for Cityzi NFC-enabled handsets
now in retail stores in France.
Copyright © AFSCM 2008-2010
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21. Ready
To
Go

22. Let’s “Enjoy life with a gesture !”
9 leading territories to take-off
 2010 : Nice Cote d’Azur – now ongoing…
 2011 : Bordeaux, Caen, Strasbourg – now starting…
 2012 : Lille, Marseille, Rennes, Toulouse, others... Paris area… expected !
A “mobile contactless” business channel to emerge
 More and more NFC services from private and public issuers
 “Open and Secured” proximity services offered to customers
 Expectations : economical growth, competitive industry, local employment
European initiatives to converge on standards
 A 500 million users market at stake
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23. Thank you !
François Lecomte
Managing Director
Forum des services mobiles sans contact
Tél. : +33 1 44 92 50 66 - Mobile : +33 6 81 49 44 94
Email : flecomte@forum-smsc.org

24. Our 36 members
Mobile Network Operators (MNOs)
 Bouygues Telecom, NRJ Mobile, Orange France Telecom, SFR.
Banks and finance services
 Atos Wordline, BNP Paribas, BPCE, La Banque Postale, Carrefour S2P,
Crédit Mutuel CIC, MasterCard France, Moneo Payment Solutions, Visa Europe.
Retail, Trade, Medias, Entertainment
 Casino, Clear Channel, Française des Jeux, LaSer, PMU.
Public transport, citizen’s life and collectivities
 Aéroports de Paris, Caisse des Dépôts, Keolis, RATP, SNCF Proximités, Transdev, Veolia
Transport.
Industries et technology providers
 Accenture, Dassault Systèmes, Gemalto, Ingenico, Inside Secure, Nokia, NXP
Semiconductors, Oberthur Technologies, Prosodie, Morpho (Safran), Samsung Electronics.
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