Netflix is experiencing strong growth in Europe, particularly in the UK, Sweden, Netherlands, France, and Germany. By the end of 2015, Netflix is projected to have over 26 million international subscribers, a 57% increase from the previous year. This growth will bring Netflix's total worldwide subscribers to around 70 million, a 28% increase year-over-year. While Netflix continues to expand internationally, these new markets currently operate at a loss that is expected to continue through 2017 as Netflix focuses on long-term growth.

1. These Five Countries are Driving
Netflix’s European Growth

2. Netflix is growing.

3. As of Q2 2015, the company has 41
million paid members in the U.S., its
largest market.
Source: Netflix.

4. And the company said it just
added 2.37 million international
subscribers in the second quarter.
Source: Netflix.

5. That brings its total subscriber
numbers to 65 million, with 23
million of those being international
users.
Source: Netflix.

6. And according to data from Digital
TV Research, part of that growth is
coming from the U.K., Sweden, the
Netherlands, France, and Germany.

7. By the end of this year, the U.K.
should have 4.9 million Netflix
subscribers.
Source: eMarketer.

8. And the other four countries should
have a total of 5.4 million subscribers
by that same time.
Source: eMarketer.

9. This means that by the end of 2015
Netflix should have more than 26
million international subscribers — an
increase of 57% year-over-year.
Source: eMarketer.

10. That would give Netflix about 69.9
million subscribers worldwide, which is
a 28% subscriber increase year-over-
year.

11. But Netflix has its eye on even more
expansion.

12. Earlier this year the company said it
wants to bring its service into 200
countries by the end of 2016.

13. Which would be a huge increase
over the current 50 countries the
company operates in.

14. So far, it appears Netflix is on the
right track.

15. The company said this week that…

16. “Our international segment is
growing at a rapid pace. We did not
add additional markets in Q2 but
saw continued improvement across
existing markets.” Source: Netflix.

17. But as the company expands,
Netflix’s international markets will
operate at a loss, until 2017.

18. So as the company builds out its
services in Europe, and around the
world, don’t expect big profits from
those subscriptions just yet.

19. Because Netflix is playing the long
game with its international
endeavors.

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