I delivered this presentation on Social Media, Websites and Email and had a great discussion with attendees at the Ocean/Monmouth County Democrats Boot Camp Training on September 15, 2012.

1. Website, Social Media
and E-mail Blasts
Campaign Training Bootcamp
September 15, 2012

2. New Rule – Google Search
Anything you say
can and will be
used against you
in a Google search!

3. Revolutionizing
Modern Campaigning
Powerful Resource
Increase fundraising– out of district/nationalize/regionalize
races
Increased ability to communicate
Enhanced two way dialogue (often still a one way street)
Connect like minded people to organize

4. Content Is Still King
What you say and how you say it still
trumps where you say it
It doesn’t matter where you say it, by
blog, release, website, social media, tv or
radio, content is still king

5. Why waste my time?
“Conventional marketing
wisdom long held that a
dissatisfied customer tells
ten people. But…in the new
age of social media, he or
she has the tools to tell ten
million.”
Paul Gillin,
author of The New Influencers

6. 2012 Social Media Statistics
Facebook Statistics 2012:
• An average Facebook user has 130 friends and likes 80 pages
• 56% of consumer say that they are more likely recommend a brand after
becoming a fan
• Each week on Facebook more than 3.5 billion pieces of content are shared
Twitter Statistics 2012:
• 34% of marketers have generated leads using Twitter
• 55% of Twitter users access the platform via their mobile
General Social Media Statistics 2012:
• Out of the 6 billion people on the planet 4.8 billion have a mobile and only
4.2 billion own a toothbrush
http://www.digitalbuzzblog.com/social-media-statistics-stats-2012-infographic/

7. 2012 Social Media Demographics
• More than 66% of adults are connected to 1 or more social media platforms.
• 57% of Facebook users have completed some college, 24% earned a
BA/MA degree. People 45 & older make up 46% of Facebook users.
• 200 million Facebook users check Timelines from mobile devices daily.
• 33% of Twitter users are 45+, with 25% of users 35-44 and 23% at 25-34.
• Social Media Gender Gap: More women are on Facebook and Twitter than men.
About 57% of Facebook and 59% of Twitter users are women.
• Pinterest has the heaviest gender imbalance — 82% of users are women.
http://mashable.com/2012/03/09/social-media-demographics/

8. An Integrated Approach

9. Components of your webpage
Homepage
Bio
Email Signup
Social Media
Issues/Positions
Latest News/Video
Photos/Images
Volunteers
Contact Us
Voter Information
Calendar
Blog

10. Campaigning On Twitter
Twitter allows people to answer the question that no one was asking:
“What are you doing right now?”
Twitter offers the ability to hold a “two-way”
People can very easily follow the “tweets,” or conversation on their
mobile devices even when they are not near a computer.
Twitter uses hashtags, which are symbolized by the # sign, allowing
users to quickly view all tweets on a specific subject.

11. Campaigning On Facebook
Campaigns should use a Facebook page, not a personal profile for a candidate.
Hide personal page so voters don’t get confused.
Set up a personalized url: http://www.facebook.com/jason.springer
Promote your page everywhere with links and images
Don’t use Facebook page to dump press releases/official statements.
Personalize each post.
Try not to autopost to Facebook and Twitter
Include Images/Video in your posts. These have higher click rates than text.
Follow your Facebook insights to see what works and what doesn’t.

12. Do’s & Don'ts's For Email
• Email sparingly: Selective emails you do send will be more powerful.
• Involve Your Supporters: If you are trying to build a grassroots movement,
make sure that your supporters feel like they involved in the campaign.
• Don't Just Ask for Money: If you constantly ask for money, supporters will
grow tired and either ignore emails or even unsubscribe.
• Vary your emails with a quick update; promotion for an upcoming event;
encouraging video from a top-level staffer or candidate; campaign photos; or
talking points that supporters can use in conversations.
• Integrate Social Media into your Email Campaigns

13. Any Questions?
Jason Springer
President, JRS Strategies
Cell: 856-630-3664
Email: jspringer@jrsstrategies.com
Website: www.jrsstrategies.com
Twitter.com/Jason_Springer
Facebook.com/Jason.Springer
LinkedIn.com/jasonrspringer