5. Company Snapshot
#1 Independent publisher on Facebook
20mm Monthly Active Users on Facebook
2.9mm Monthly Active Users on Facebook
120+ Games launched since 2009
5 Global presence (Hong Kong | San Francisco | Tokyo | Beijing | Moscow)
6 Platforms
5
6. Bringing
Users
and
Developers
Together
Through
Games
Social Platform
Growth & Cross Real-Time
Engagement Localization
Distribution Promotion Analytics
6
8. Top
Games
that
6waves
Published
6w
has
helped
scale
many
games
across
a
range
of
genres
Peak
1M+
MAU
Titles
on
Facebook:
§
Township
§ Kingdoms
of
Camelot
§ Astro
Garden
§ Animal
Paradise
§ Ravenskye
City
§
Resort
World
§
Airport
City
§
Simply
Hospital
§
Zombie
Island
§
Big
Business
§
Baby
&
Me
§
Birdland
§
Mystery
Manor
§
Legacy
of
Rome
§
Ravenwood
Fair
§
Spartacus:
The
Game
§
Mall
World
§
My
Fishbowl
Confiden'al
8
10. User
Acquisi'ons
Strategy
• SoM-‐launch
with
minimal
• Once
stable,
turn
on
paid
new
users
to
secure
the
acquisi'on
and
cross
game
stability
and
basic
promo'on
are
the
base
for
metrics
review
for
organic
growth
op'miza'on
Source:
6waves
Internal
Data,
Confiden'al
10
14. Best
PlaSorm
for
Global
Audience
Source:
www.socialbakers.com
Confiden'al
14
15. Selected
Countries
with
Low
Penetra'on
Country FB
users penetra.on
• India
con'nues
to
grow
1 India
45,825,620
3.9% with
big
market
poten'al
2 Indonesia
42,272,040
17.4%
3 Egypt
10,669,020
13.3%
• Japan
penetra'on
s'll
4 Japan
8,700,080
6.9% low
5 South
Korea
7,026,120
14.5%
6 Pakistan
6,423,800
3.6%
• China
con'nues
to
be
7 Russia
5,629,400
4.0% blocked
8 South
Africa
4,583,480
9.3%
9 Morocco
4,297,920
13.6%
10 Nigeria
4,133,900
2.7%
China
510,920
0.04%
Source:
www.socialbakers.com
Confiden'al
15
16. Japan
Japan
• Game-‐friendly
society
(than
the
Tokyo,
Japan
West)
• Fast,
reliable
internet
infrastructure
• Mobile
Country
• 100+
MM
SNS/social
game
users
• ARPU
could
be
5X
–
10X
other
countries
• Reten'on
could
be
2X
–
5X
other
countries
• Users
expecta'ons
high
17. China
China
-‐ 800+
MM
social
network
users
-‐ Lower
APRU
but
explosive
growth
poten'al
Beijing,
China
-‐ High
ARPU
games
have
PvP
elements
-‐ Requires
Heavy
Community
Promo'on
-‐ Weibo/Forum
-‐ More
webgames
integrated
into
social
plaSorms
-‐ Leverage
on
exis'ng
networks
18. Top
5
Tips
for
Facebook
Developers
Confiden'al
18
19. TIP
#1
–
USER
ACQUISITION
SELECT
ALL
FRIENDS
Confiden'al
19
20. Select
All
Friends
-‐ Let
users
help
you
grow
the
game
with
1
click
-‐ Extra
coding
is
needed
to
make
“Select
All
Friends”
func'on,
but
it’s
worth
it!
-‐ Applicable
to
giM
(reten'on)
and
invite
(user
acquisi'on)
-‐ Double
the
viral
effect!
Confiden'al
20
21. Select
All
Friends
Select
All
Friends
implemented
Invite
Requests
DAU
Source:
6waves
Internal
Data,
Confiden'al
21
24. Instant
Comple'on
• “Finish
Instantly”
allows
players
to
use
Facebook
credits
to
complete
a
training
session
instantly.
• These
accelerators
are
priced
modestly
to
lower
the
barrier
to
purchase.
25. TIP
#3
-‐
MONETIZATION
DISCOUNTS
VS
BUY
1
GET
1
FREE
Confiden'al
25
26. Price
Promo'on
50%
off
Buy
1
get
1
free
$2
Now
$1!
free
Confiden'al
26
27. Timer
adds
Buy
1
Get
X
Free
urgency
for
users
to
buy
Confiden'al
27
28. Buy
1
Get
X
Free
Revenue
Buy
1
Get
2
Free
Events
No'ce
the
increased
frequency
of
promo'on
will
not
reduce
the
revenue
in
the
later
period
Date
(Days)
Source:
6waves
Internal
Data,
Confiden'al
28
29. TIP
#4
-‐
MONETIZATION
$
VS
$$$
PAYMENT
PAGE
OPTIMIZATION
Confiden'al
29
30. Paying
Users
• Now
they
are
interested
to
buy
…
help
make
it
easy
for
them!
Confiden'al
30
32. How
to
increase
pay
rate
and
ARPU?
-‐ Label
and
highlight
the
‘Best
Deal’
op'on
-‐ Make
sure
the
‘Best
Deal’
op'on
is
above
the
fold
(visible
without
scrolling
down)
-‐ Give
away
special
items
when
players
buy
the
‘Best
Deal’
package
-‐ Set
a
higher
threshold
for
the
cheapest
payment
op'on,
e.g.
US$2
(20
Facebook
Credit)
Confiden'al
32
38. Going
Global
Maximize
Revenue
Poten'al
of
the
Game
Users
in
other
countries
may
also
like
the
game
Leverage
Facebook
Global
Reach
That’s
900
million
users
Work
with
Local
Partners
Know
the
differences
and
parallels
to
the
west
Expert
in
op'mizing
the
game
for
the
local
audience
Strong
Rela'onships
with
Local
PlaSorms
Local
Marke'ng
channels
+
Customer
Service
39. Library
of
Best
Prac'ces
from
6waves
Reten'on
Viral
Features
Mone'za'on
Tutorial
Op'miza'on
Achievements
Fric'onless
Requests
CraMing
System
Flow
Op'miza'on
Daily
Login
Bonus
Help
from
Friends
Point
of
Sales
Magic
Arrows
GiMing
System
Power
of
Neighbors
Consumable
Items
Educate
Players
to
Spend
…
and
more!
Confiden'al
39
40. Thanks
BD
enquiries
bd@6waves.com
BD
Director
(Russia
and
Europe)
Alexey
Shcherbakov
alexey.shcherbakov@6waves.com
Confiden'al