8. New York Daily News
April 14-20, 2013
8 Full Page/4C Ads
Inclusion in a weekly email
blast
Name/logo/link on contest
page
Total Media Value = $529,000
Impressions = 14,616,672
11. 1010 XL 92.5 FM "StayDouble-click to enter title
Cation"
12. Weekly Email
Campaign
Sending out via segmented lists
Open Rates consistently between
6% and 8%
We are not seeing a
differentiation in performance
among the lists - subtle variances
13. COVER
GOLFSTYLES
FALL 2013
PONTE VEDRA INN &
CLUB
LAGOON COURSE
|Print Circulation|
|150,000K|
|Digital Audience|
|236,000K|
Audience: Philadelphia-DC-New Jersey-Ohio
Digital also includes: Atlanta-Carolinas-New England
20. Digital Agency Website Management
www.FloridaGolf.org
Implementing & Configuring
Custom Google Analytics
Tracking
Implementation of Paid Search
Campaign
Email Marketing
Daily Maintenance & Optimization
of Campaigns
Media Research & Analysis
Geo-Targeted, Local Search
Strategies
Retargeting Campaigns
Display, Blog, Rich Media &
Mobile Advertising
Social Media Pages
Social Media Guidelines
Social Media Monitoring