going green!

1. GENERAL ELECTRIC
LIGHTING IT GREEN

2. GREEN INITIATIVE
• Unveiled plans in 2005
• GE most significant company with influence and
impact on energy research and development in
corporate America
• Aimed to double revenues from environmentally
friendly products
• Will double research funds for technologies that
reduce energy use, pollution, and emissions tied to
global warming

3. ECOMAGINATION
• GE’s commitment to address today’s environmental
challenges by imagining and building innovative
solutions while driving economic growth
• Innovations include: solar power, wind
power, gasification, contaminated land re-
energization, urban farming, solar cells, energy
monitoring and controls

4. GREEN CHALLENGES
• Need for more efficient and cleaner sources of energy
with emission reduction and abundant sources of clean
water
• Green focus resulted in a need for renewed
investments in other consumer businesses due to
negative impact of housing dilemma
• Reduced emissions translates into lower fuel costs that
will benefit the customers

5. GOALS
• $1.5 billion/yr in cleaner technologies research by
2010 (^$700 million in 2004)
• Planned to double revenues from products/services
providing significant & measurable performance
advantage to customers
• Anticipated more aggressive revenues in 2010 than the
$10 billion in 2004
• 17 products to meet criteria ranging from renewable
energy to water purification and cleaner transportation
• Reduction of GE’s own emissions tied to global
warming by 2012

6. 2011 GREEN REPORTS
• GE cont. series on natural • Panels in New York City/
gas; could replace coal as Solar 2 project
a major energy source
while speeding up
renewable innovations
• Major breakthrough in
solar energy paving way
for large scale availability
and affordability
• highest ever efficiency
rating for CdTe thin film
solar panels

7. PSYCHOLOGICAL
STIMULUS
• Save money – ppl will follow their wallet over their
conscience; motivating factor for making green choices
• Emotional appeal – ppl tend to be more receptive if
going green is seen as helping the planet/making world
better place
• What is good? – ppl tend to show interest if told
something is good or beneficial to their lives
• Intellectual appeal – facts and figures have
impact/some ppl need solid reasons to make green
choices
• What if everybody’s doing it? – ppl will follow those
seen making green choices

8. REFERENCES
• GE(2011). Ecomagination. Retrieved Sept 1, 2011
from, www.ecomagination.com
• MSNBC (2005). Green Electric? GE unveils eco-
strategy. Retrieved Sept. 1, 2011
from, www.msnbc.com
• GE (2011). Turning New York into Solar City. Retrieved
Sept. 2, 2011 from, www.gereports.com