4. What is the message People can help children survive the deadly disease by donating Christopher Nehls, childhood cancer survivor
5. Who is the intended audience Targeted individuals who want to help families who have sick children Families of people who have survived an illness should repay the good fortune that they received by contributing to the Ronald McDonald House
6. What is the purpose To raise funds for the Ronald McDonald House To show how those who received something in the past should pass along the gifts they received to those in need now
7. Pathos The little girl looking at her father after donating money Seeing a child make a difference in other people’s lives, proves anyone can help
8. Ethos They have been helping millions of children since 1974 It provides the website, www.rmhc.org, to show that it is a real organization and that people can find more information on how to help
10. Thesis To advertise their organization to everyone and bring in more donations It portrays why they should donate to their organization and they display someone who has benefitted from their help
