1. Building a world where
fitness can happen
for everyone
Founders
Brian Wang Richard Talens
brian@fitocracy.com richard@fitocracy.com
@brianmwang @dicktalens

2. Introduction 2
Introduction

3. What is Fitocracy? 3
A social network that empowers anyone to succeed at fitness
via gamification, community, and personal guidance.

4. The Problem 4

5. The Founders 5
Brian Richard

6. Gamification 6
Gamification

7. Gamification 7

8. Community 8
Community

9. Community 9
Community != User Base

10. Community 10
Community = Shared Experience

11. Community 11
Manchester Philadelphia New York
Washington DC Los Angeles Toronto

12. Community 12
Running a community can
fucking suck

13. Community 13

14. Web First, Mobile Second 14
Web First,
Mobile Second

15. Web First, Mobile Second 15
Less Inhibited
Web Deeper Engagement
Richer Expression

16. Mobile Design 16
Mobile Design

17. Mobile Design 17
Minimalism is bliss

18. Mobile Design 18

19. Mobile Design 19
Make it simple for users to…

20. Mobile Design 19
Make it simple for users to… create content

21. Mobile Design 19
Make it simple for users to… create content
discover content

22. Mobile Design 19
Make it simple for users to… create content
discover content
engage with content

23. Mobile Design 20
Serve a core user need

24. Mobile Design 21
Don’t be

25. Content-First Networks 22
Content-First
Networks

26. Content-First Networks 23

27. Content-First Networks 24

28. Content-First Networks 24

29. Content-First Networks 25
Utility Content

30. Content-First Networks 26

31. Content-First Networks 27

32. Building the app 28
Building the app

33. Building the app 29
Do it The Right WayTM

34. Building the app 30
Tight deadlines
lead to hack jobs.
Hack jobs lead to
technical debt.
Technical debt
leads to suffering.

35. Thanks 31
Get in touch
@brianmwang
brian@fitocracy.com