How to market your health club with a low or no budget

1. Successful Marketing without a Budget

2. Networking Groups Meet People in your Trade Area New contacts after each and every meeting Opportunity to give your :30 second commercial The key to successful networking is the “one on one” Imagine adding 30 – 50 local business people telling your story and doing business with your gym Establish Local Business Relationships Many clubs struggle when it comes to networking for business purposes Social is valuable because it creates trust and integrity Don’t rush into networking and expect immediate results, do it right and the referrals will come

3. Networking Groups Support your Local Community Networking groups are involved in other community events Networking groups can often lead to unique opportunities Become a Leader No shortage of groups – get several staffers involved Great experience as a public speaker Take an active role in the group and assume a leadership position To Have Fun Networking groups have a “can-do” attitude and friendly approach Purpose is to meet others with same goals, enhance business relationships and establish your gym on the business scene while having a good time.

4. Networking Tips Attend Weekly Bring Guests Conduct One-on-Ones Do Business with Members Share Hot Referrals/Synergies Daily Bring a Good Attitude and Smile Walk the Walk, Talk the Talk Start a Networking Group at your Club (imagine 40 – 50 non members) Get Active in the local Chamber of Commerce Host Chamber Mixers

5. Prize Guaranty Insurance Have you ever wondered how companies promote contests that offer the chance to win a BIG MONEY Prize? Year after year, Fitness Management & Consulting provides this opportunity to health clubs, fitness centers and gyms across the country by providing a solution that covers the grand prize amount for a fraction of the cost. If there is a winner, prize guaranty insurance pays the prize! Prize Guaranty Promotions allow you to exceed your member’s, guest’s and sponsor's expectations while maintaining a minimum cost. What we will provide...Prize Fulfillment Contract Event Support and Consulting Sample Contestant Rules & Regulations One (1) Custom 11” x 17” Register to Win Sign One (1) Custom 2’ x 6’ Banner

6. Internal Club Promotion Determine what you want the promotion to accomplish. Would you like to increase referrals, cash sales, EFT sales, closing percentage, etc.? Perhaps you would like to influence ALL areas of your club. The following is a proven method of promotion: Sponsor a new member and receive 10 tickets Give 5 referral names and phone numbers and receive 10 tickets Pay your membership in full and receive 10 tickets Join today and receive 10 tickets Join on a monthly dues membership and receive 10 tickets All tickets would be placed in a "tumbler." The only limitation in offering tickets is your imagination. Tickets would be given out during the entire promotional period (30-60 days)

7. The Event On the final day of your promotion, offer additional opportunities to receive tickets. For example: Bring a guest to Member Appreciation Day and receive 10 tickets Sponsor a new member on Member Appreciation Day and receive 10 tickets Join on Member Appreciation Day and receive 10 tickets Once you complete all opportunities for members to receive tickets, conduct a drawing. All names pulled would have a chance to win (only one attempt per person). All of the selected participants would attempt a 4-putt combo. By successfully sinking 4 putts of varying distance, they would win the prize (the number of potential winners would equal the number of participants).

8. The Promotional Fee The fee is determined by the following: Number of participants Value of the prize Degree of difficulty of your event.

9. Sponsorship To maximize your promotional event, we suggest you go into your community (or club) and find sponsors. For example, if you are giving your members a chance to win a brand new BMW convertible, you might want to go to your local BMW dealership and see if they would be interested in sponsoring your event. You can do the same with other car dealerships, banks, etc. In addition, you might have smaller sponsors instead of one big sponsor. This would be a win-win situation for all concerned. Of course, your sponsorship money would pay for your prize guaranty program. You can have additional smaller sponsors and even make your event a profit center. Typically, sponsors would be able to promote their company in your club during the prize period.

10. How to Stage the Event The entire event must be video-taped for accuracy. When someone successfully completes the 4-putt combo, send the video tape along with the name and address of 2 non-participating witnesses to Advantage Promotions. Other rules and regulations will apply.

11. Results with Prize Insurance Renewed staff enthusiasm about club promotion Added value to other forms of marketing/lead boxes/direct mail/Facebook Member Appreciation/Close Out/EOM Event has attracted record participation Member Enthusiasm Increases One more reason to ask… New class awareness Party Atmosphere Referrals Talk of the town Team building environment during the event Catch people doing something right and give a ticket Sponsor wants to know when you will be doing the next event

12. Other Marketing Strategies Direct Mail Door Hangers Facebook Twitter You Tube SEO PPC Email Marketing Lead Boxes Blogs

13. About Fitness Management & Consulting Fitness Management & Consulting is focused towards helping clients achieve success in a highly competitive business. Our services cater to both operators of single clubs and multi-club operations. Our scope covers all types of operations from full athletic clubs to small corporate fitness centers. Operational Analysis and Troubleshooting Sales Training Management & Systems Training Marketing and Promotions Distance Training Sounding board and resource center 800-929-2898 jthomas@fmconsulting.net www.fmconsulting.net @gymconsultant

14. Q & A Networking Groups Prize Insurance Other Marketing Strategies