Want to learn how to create partnerships with local schools to help shape healthier and more safe communities? This presentation takes you step-by-step through the process of implementing a Shared Use campaign in your community to help keep schools open as centers of activity for families from all walks of life.

1. fitkidsok.org

2. Senate Bill
1882

3. Senate Bill 1882

4. Shared Use Survey
fitkidsok.org

5. Familiar With Shared Use?
46% Yes; 50% No; 4% Uncertain
Yes No
80%
72% 71%
60%
60%
56% 56% 55%
40% 50% 49%
46% 46%
43% 43% 42%
20% 33%
24% 24%
0%
All Supt. Principal Board Member Have Use Urban Rural

6. Good to Have More Shared Use
Those who believe they can
drive the decision-making
process are the most likely to
believe that additional shared
use is a good thing Yes No
70%
63%
53%
54%
47% 45%
35%
39%
32%
18%
25%
22%
19% 18%
0%
Sole Decision Makers Most Important As Important Considered No Influence

8. Legal Liability Prevents More
Shared Use Agreements
Top Reason One of Top Reasons
One of Many Reasons Not A Reason
100%
7% 6% 14% 9%
75% 16%
15% 14%
18% 17% 32%
16% 24%
50% 19%
32%
67%
34% 47% 24%
25% 53% 27%
41%
27%
24%
0%
30% 31%
20% 18% 18% 23% 18%
12%
Class C Class B A 2A 3A 4A 5A 6A

9. Hesitancy with Shared Use
20% Damage/Wear; 11% Care/Maint.; 12% Cost; 10% Sched./Organize; 7% None; 2%
Miscellaneous; 37% Do not know
Damage/Wear Care/Maint. Cost Sched./Organize None
8%
% 5% 8% 7%
7%
7%
15% 12% 6% 12%
10%
5% 16% 9%
8% 12% 10% 12%
12%
10% 2%
18% 14% 12%
11% 10% 12% 12%
12%
12%
7%
0% 23%
20% 21% 21% 20% 21%
16%
12%
All Supt. Principal Board Member Have Shared Use Not Have Shared Use
Do Urban Rural

10. It’s clear superintendents are
Who Makes Decision?
the primary decision-makers –
especially in the eyes of
principals. However, many 18% Principal/Leadership; 47% Superintendent; 32%
superintendents defer to School Board; 2% Teachers
school boards. In urban areas,
the principals and school
leadership have more to say Principal/Leadership Superint.
about the issue. School Board Teachers
150%
113%
2% 3% 2%
75%
32% 24% 27%
42% 34% 33%
38%
39%
48%
47% 38% 49%
48%
0%
24% 32%
18% 23% 15%
8%
All Supt. Principal Board Member Urban Rural

11. Shared Use Toolkit
fitkidsok.org

13. Advocacy Tools

14. Develop Your Message

16. Pathways of Influence
Personal Contacts

17. Story -Telling
Worksheet

18. Champions as Spokespeople
“Lastly, I’m asking the legislature to pass a bill reducing
liability to schools, so that moms and dads and other from
local communities can join our children in accessing tracks,
courts and exercise equipment.
That’s part of an effort lead by the Fit Kids Coalition and the
American Heart Association to open school exercise facilities
to the public.”
-Governor Mary Fallin
State of the State Address

19. Media Advocacy

20. Earned Media
Vs
Paid Media

21. Media Advocacy Successes

22. Guest
Commentary
Letter to the
Editor

23. Create a Current Media
Contact List
Build Relationships with
the Press
Use Events as Earned
Media Opportunities

24. Prepare Talking Points in
Advance
Cut Out Jargon & KISS
Know & Meet Press Deadlines

25. nge,
Social Media 101
z.
.
n.
diences.
e of how to efficiently and effectively get a
Develop Specific Social Media Strategies
ecific buzz.
this advanced guide.
COUNT Make SocialPRACTICAL ADVOCACY TOOLS
FIVE Media Interactive and Engaging
oject – Twitter Hashtag: #okshareduse)
Practical Tool # 2: Utilize Social Media
A Tweet with the right hashtag, a Facebook event page or a status change,
kshareduse) or a well-promoted update or discussion on a blog can generate a buzz.
Measure Social Media
If you aren’t using social media to promote your cause, it’s time to start.
Good news about social media:
✓ Ease and accessibility for everyone – mobile devices, Wi-Fi.
htag: #okshareduse) ✓ Speed in creating awareness – quick check online gets attention.
✓ Connections and reach of the posts – broad scale for target audiences.

26. fitkidsok.org