Should I Build a Separate Mobile Site or a Responsive Site? Neither! with Derek Watson

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Save 10% off ANY FITC event with discount code 'slideshare' See our upcoming events at www.fitc.ca OVERVIEW Derek Watson, Senior Developer at TWG, reviews the two most popular strategies for creating mobile web properties (separate mobile-specific sites vs. responsive css), the pros and cons of each, and and a little known third technique that marries the best of both worlds.

Internet Technology Design

Mobile Website
or Responsive Design?
Neither!
Derek Watson, TWG
Oct 4th, 2013 - #FITCSCREENS13

Derek Watson
Developer at TWG
@dcwca @twg

Agenda

• Mobile websites
• Responsive web
• Pros / Cons
• How to combine the best of both

Web Architecture - 2004

Content
Management
System

Website

Web Architecture - 2007

Content
Management
System

Mobile Web

Website

Web Architecture - 2010

Content
Management
System

Mobile Web

iPhone App

Website

Web Architecture - 2013
Content
Management
System

HTTP API

Mobile Web

iPhone App

Android App

Website

Windows App

Blackberry App

Many mobile platforms
lead to complicated
architecture

Goals for The Web

• Native look & feel
• Lightweight
• Performant
• Wide device support

Mobile Websites - Defined

• Users are redirected to m.domain.com
• Separate project from the main website
• Views are rebuilt for mobile

• Limited functionality

Mobile Websites: Advantages

• Completely custom UI

Mobile Websites: Advantages

• Completely custom UI
• Lightweight

Mobile Websites: Advantages

• Completely custom UI
• Lightweight
• Target mobile browsers only

Mobile Websites: Challenges

• Separate projects, duplicate code

Mobile Websites: Challenges

• Separate projects, duplicate code
• Feature disparity

Mobile Websites: Challenges

• Separate projects, duplicate code
• Feature disparity
• URL fragmentation

Responsive Web - Defined

• Term coined in May 2010 by Ethan Marcotte
• CSS3 changes the layout of an HTML document
• Site “responds” to different screen sizes

“2013 Is The Year of
Responsive Web Design”
- Mashable.com (in 2012)

Responsive Web - Advantages

• Simple technology

Responsive Web - Advantages

• Simple technology
• Single project

Responsive Web - Advantages

• Simple technology
• Single project
• Feature parity

Responsive Web - Advantages

• Simple technology
• Single project
• Feature parity

• Uniﬁed URLs

Responsive Web - Challenges

• Contorting your HTML

Responsive Web - Challenges

• Contorting your HTML
• Responsive images

Responsive Web - Challenges

• Contorting your HTML
• Responsive images
• HTML and CSS bloat

Responsive Web - Challenges

• Contorting your HTML
• Responsive images
• HTML and CSS bloat

• Tricky design

Mobile Web
Fast loading
Custom UI
Mobile Optimized
Uniﬁed URLs
Single Project
Feature Parity

Responsive

“I’m increasingly
interested in solutions
that bring together the
best of both worlds.”
-Luke W. on “RESS”
[RESS intro]

RESS - Defined

• Device detection (but no redirects)
• Switching view templates server-side
• Using responsive css techniques where appropriate

Model

Desktop View
Controller
Tablet View
Phone View

Phone

Tablet

Desktop

Food for Thought

• Do you want the same experience on web & mobile?

Food for Thought

• Do you want the same experience on web & mobile?
• How critical is performance and load time?

Good Reads

A gallery of Responsive Web Designs

http://mediaqueri.es

Responsive Image Workﬂow

http://bit.ly/17JS1Lv

Performance Implications of Responsive Design

http://bit.ly/L9gEDg

RESS: Responsive Design + Server Side Components

http://bit.ly/nsW1nq

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Hasan Ahmad Aquent DEV6 Overview PWAs are a newly emerging delivery format for web, desktop apps. The fact that they can be installed on a client device and behave like natively installed apps means that special care should be taken when designing and building these types of apps, above and beyond a typical browser-only web application. One of the most important (potential) differentiators in the user experience of a PWA app vs a traditional web app is the ability to provide a high-performance UI because of their ability to do things like cache resources offline, including entire pieces of Web UI code, and the use of background services. In this talk we are going to do an exhaustive overview of the entire landscape of building PWAs from a performance-first perspective. Target Audience Web development teams Assumed Audience Knowledge Web Development fundamentals Objective Large enterprise applications Five Things Audience Members Will Learn Why PWA’s require performance engineering What tools are available to measure performance metrics Offline caching strategies Host device considerations: desktop and mobile Taking advantage of background code: Service Workers

High Performance PWAs

FITC

Bhavana Srinivas Netlify Overview A new web stack has emerged. A stack powered by modern browsers, API economy and Git based workflows. A stack that is not tied to specific technologies. A stack that takes into account both developer experience while building the application, and user experience when interacting with the application. A stack that delivers better performance, higher security, and lower cost of scaling for web applications. In this talk, Bhavana will dive more into the architecture and best practices for building performant web applications using the JAMstack Objective Educate the audience about the JAMstack and why it powers performant sites Target Audience Web stakeholders who want fast, secure and performant websites Assumed Audience Knowledge Built a website/interacted with sites Five Things Audience Members Will Learn What is the JAMstack The ecosystem around the JAMstack How to improve the performance of your site built on the JAMstack Example sites built on this architecture Resources and best practices

Rise of the JAMstack

FITC

Midge “Mantissa” Sinnaeve Mantissa Overview Midge will be speaking about his experience of switching to open source applications for his freelance work. From ditching expensive software subscriptions to going down the linux rabbit hole, he’ll take you along for the ride and show you some cool stuff along the way. It’s an in-depth look at what happens when your digital tools become an extension of yourself and how that can in turn inspire you to get better as an artist and find your style. Objective Taking a critical look at how you work and why. Target Audience (Motion) designers, 3D & VFX artists Four Things Audience Members Will Learn Open Source Design Tools Self-criticism Inspiration Letting go

From Closed to Open: A Journey of Self Discovery

FITC

Studio Macouno has been realizing post industrial projects for two decades. Though they’re very busy doing things like creating generative shavers for Philips and designing life size 3D printed petition elephants, those are but a fraction of what they would like to do. In this talk Dolf will explore the projects they just don’t have time for. The things the studio would love to do but can’t do on it’s own. The things that are way out there… Those that don’t seem possible, or are just too much work. The dreams that they think are a bit too much, but they just might do anyway. Objective Finding, funding and founding cooperatives for creative futurist projects. Target Audience People interested in making things today that seem ideas for tomorrow. Five Things Audience Members Will Learn Some about generative design 3d printing Art Running projects And making things happen

Projects Ain’t Nobody Got Time For

FITC

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Designing for Digital Health

Profiling JavaScript Performance

Surviving Your Tech Stack

How to Pitch Your First AR Project

Start by Understanding the Problem, Not by Delivering the Answer

Cocaine to Carrots: The Art of Telling Someone Else’s Story

Everyday Innovation

HyperLight Websites

Everything is Terrifying

Post-Earth Visions: Designing for Space and the Future Human

The Rise of the Creative Social Influencer (and How to Become One)

East of the Rockies: Developing an AR Game

Creating a Proactive Healthcare System

World Transformation: The Secret Agenda of Product Design

The Power of Now

High Performance PWAs

Rise of the JAMstack

From Closed to Open: A Journey of Self Discovery

Projects Ain’t Nobody Got Time For

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1. Mobile Website or Responsive Design? Neither! Derek Watson, TWG Oct 4th, 2013 - #FITCSCREENS13

2. Derek Watson Developer at TWG @dcwca @twg

3. Agenda • Mobile websites • Responsive web • Pros / Cons • How to combine the best of both

4. Web Architecture

5. Web Architecture - 1999 HTML Pages

6. Web Architecture - 2004 Content Management System Website

7. Web Architecture - 2007 Content Management System Mobile Web Website

8. Web Architecture - 2010 Content Management System Mobile Web iPhone App Website

9. Web Architecture - 2013 Content Management System HTTP API Mobile Web iPhone App Android App Website Windows App Blackberry App

10. Many mobile platforms lead to complicated architecture

11. Goals for The Web • Native look & feel • Lightweight • Performant • Wide device support

12. The Past Mobile Websites

13. Mobile Websites - Defined • Users are redirected to m.domain.com • Separate project from the main website • Views are rebuilt for mobile • Limited functionality

14.

15. Mobile Websites: Advantages!

16. Mobile Websites: Advantages • Completely custom UI

17. Mobile Websites: Advantages • Completely custom UI • Lightweight

18. Mobile Websites: Advantages • Completely custom UI • Lightweight • Target mobile browsers only

19. Mobile Websites: Challenges

20. Mobile Websites: Challenges • Separate projects, duplicate code

21. Mobile Websites: Challenges • Separate projects, duplicate code • Feature disparity

22. Mobile Websites: Challenges • Separate projects, duplicate code • Feature disparity • URL fragmentation

23. The Present Responsive Web

24. Responsive Web - Defined • Term coined in May 2010 by Ethan Marcotte • CSS3 changes the layout of an HTML document • Site “responds” to different screen sizes

25.

26.

27. “2013 Is The Year of Responsive Web Design” - Mashable.com (in 2012)

28. Responsive Web: Advantages!

29. Responsive Web - Advantages • Simple technology

30. Responsive Web - Advantages • Simple technology • Single project

31. Responsive Web - Advantages • Simple technology • Single project • Feature parity

32. Responsive Web - Advantages • Simple technology • Single project • Feature parity • Uniﬁed URLs

33. Responsive Web: Challenges

34. Responsive Web - Challenges • Contorting your HTML

35. Responsive Web - Challenges • Contorting your HTML • Responsive images

36. Responsive Web - Challenges • Contorting your HTML • Responsive images • HTML and CSS bloat

37. Responsive Web - Challenges • Contorting your HTML • Responsive images • HTML and CSS bloat • Tricky design

38. Mobile Web Fast loading Custom UI Mobile Optimized Uniﬁed URLs Single Project Feature Parity Responsive

39. The Future It just might work!

40. “I’m increasingly interested in solutions that bring together the best of both worlds.” -Luke W. on “RESS” [RESS intro]

41. RESS - Defined • Device detection (but no redirects) • Switching view templates server-side • Using responsive css techniques where appropriate

42. Server-side MVC frameworks

43. MVC Model View Controller User

44. Model Desktop View Controller Tablet View Phone View Phone Tablet Desktop

45.

46.

47.

48. Client-side MVC

49. Food for Thought • Do you want the same experience on web & mobile?

50. Food for Thought • Do you want the same experience on web & mobile? • How critical is performance and load time?

51. Good Reads A gallery of Responsive Web Designs http://mediaqueri.es Responsive Image Workﬂow http://bit.ly/17JS1Lv Performance Implications of Responsive Design http://bit.ly/L9gEDg RESS: Responsive Design + Server Side Components http://bit.ly/nsW1nq

52. Questions?

53. Thanks! Derek Watson @dcwca @twg

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