The document discusses experimenting with creative processes at PARTY Creative Lab. It introduces Qanta Shimizu, the Chief Technology Officer and Creative Director of PARTY. It discusses how engineering happens not just in production, but also in presentations, direction, and prototyping. Engineering is a core factor in PARTY's new creative process. Qanta shares examples of projects where he developed prototypes and experiences to present concepts to clients and the public.

1. 21 Apr 2013
Experimenting with Creative Process
Qanta Shimizu

3. CREATIVE LAB

4. EXPERIMENTING WITH
CREATIVE PROCESS

5. Experimenting with the teamwork
Experimenting with the methods
Experimenting with the process

6. Creative Director & Tech Director team
Entertainment / Services / Products
Be creative with ways we make things

7. Engineering
Core factor of new creative process

8. Engineering does not only happen
on the site of production.
It also happens in the meeting room!

9. Engineering in Presentation
Engineering in Direction
Engineering in Prototyping

10. Qanta Shimizu
Chief Technology Officer of PARTY

11. Qanta started out his career as a programmer / designer when he was at the University of
Tokyo (dropped out afterwards). Later joining IMG SRC Inc. in 2006 as a technical director, he
planned and produced work in a variety of fields from website to music video.
In 2011, Qanta co-founded PARTY, a Creative Lab based in Tokyo and NY. With a solid
background in technology, he serves as a Creative Director in the field of interactive and much
more. While working on global brands including Toyota, Sony and Uniqlo, he engages himself
in programming and directing music videos as well.
His work has been recognized in numerous awards: more than 20 trophies from Cannes Lions
including 9 Gold Lions, 7 Grand Prix in ADFEST in Cyber, Design and Innova Categories, Gold
Pencil in One Show Interactive, and Grand Prix in Tokyo Interactive Ad Award.
@qanta http://www.cbc-net.com/blog/qanta/
Qanta Shimizu
Chief Technology Officer of PARTY

16. CREATIVE LAB

17. Developing Creative Director

18. Developing Creative Director
Working as a creative director everyday.
Making presentations to clients, or directing production staff.
But frequently, I am developing and programming by myself.
Then, I share my prototypes to the public.

19. In our work lives, how big of a role does developing take?
How big of a role does programming take?

20. Engineering in Presentation
Tell our clients and partners what we would like to make

21. SOCIAL NETWORK RACER

23. ZOGUMI FONT

24. テスト

25. テスト

31. Although I am creating experiences, I am using words to make my presentation
Because I am creating experiences, I am using
experiences to make my presentation

32. Engineering in Direction
Tell the developer the way of thinking, staging, and important points

33. UU MAP

40. World Words Lights

42. Although I am having experiences made, I am using words to give directions
Because I am having experiences made, I am using
experiences to give directions

43. Engineering in Prototyping
On a broader field, make presentations and directions to the society

44. 1
Receive brief
from client
0 10
Create something
based on the brief
What creatives have to do
Previous

45. 10 10
Create something
on brief
What creatives have to do
Future
Discover concept
in society and
technology
20
Output bought by
Client who
empathize
with the concept

46. 1 10
0 20

47. OMOTE 3D SHASHIN KAN

62. Presentation that talks about
how to use new “technology”
Direction that suggests,
how about using new “technology” this way?

63. Design
Engineering

64. Design
Engineering
Presentation
Prototyping
Direction

65. Engineering does not only happen
on the site of production.
It also happens in the meeting room!