6. Timeline
15 Tesco comments from Tim Smith, Group Technical Director on FSAI beef survey
JAN
UK national press reported horse meat scandal online at 10pm
Scandal erupted everywhere- radio, television, newspaper and SOCIAL MEDIA
16
JAN Philip Clarke, Tesco CEO, posted a blog about TRUST on website at 6:39pm
Tesco gave out an apology statement at 7:33pm
17 Tesco took out full-page ads in UK national newspapers to apologise for selling
JAN beefburgers that contained horsemeat
A tweet from Tesco Customer Care @UKTesco created buzz during the night
……
30
JAN Tesco put out the statement on investigation into meat contamination
6 Findus beef lasagne was found 100% horse meat
FEB Tesco withdrew all frozen product from the French food supplier Comigel
7. 1. Respond quickly, openly and informatively to
media
• “The initial response represents the first public
statements the spokesperson makes about the
crisis...It also builds the organisation’s credibility.”
• “A quick response also helps to create the
impression of control.”
-W. Timothy Coombs
12. 3. Set up centralised information centre
and choose channels to disseminate info.
• “Effective crisis management tries to move a crisis
out of the media.” -Higbee
• “Once stakeholders have the facts, particularly the
cause of the crisis, audience curiosity and interest
would fade…So the media loses its newsworthiness.”
-W. Timothy Coombs
14. 4. Other parts of business need to be considered!
*Source:telegraph.co.uk