1. We
know
what
is
important.
We
know
who
is
important.
Worldwide.
Facebook
N
Online
News
Blog
Twi3er
Video
The
EU
Council
TV
Print
Media
Intelligence
Images
Forum
We
make
sense
out
of
media

2. Execu;ve
Summary
Cyprus
Presidency
The
Council’s
press
release
on
the
President’s
speech
at
the
opening
ceremony
of
the
Cyprus
presidency
has
reached
a
moderate
3.7
Million
people
and
has
been
picked
up
by
over
200
news
arIcles.
However,
it
was
not
able
to
create
a
significant
impact
on
social
media
with
just
over
3000
shares.
EU
Council
mee;ng
in
Brussels
28-­‐29
June
2012
• Regarding
the
Council’s
twi3er
presence,
@euHVR
managed
to
achieve
more
retweets
and
more
people
engaging
with
the
account
when
compared
to
@EUCouncilPress.
• The
overall
subject
ma3ers
which
received
the
most
media
a3enIon
during
the
EU
Council
meeIng
were
the
unrest
in
Syria
and
Iran’s
nuclear
program.
“Growth
and
jobs”
were
the
most
menIoned
subject
ma3ers
in
France
and
the
United
Kingdom.

3. Impact
on
web
communica;on
channels
Press
releases
Assessing
the
social
media
impact
of
Speech
by
Herman
Van
Rompuy
President
of
the
European
Council
at
the
Official
Opening
Ceremony
of
the
Cyprus
Presidency
From:
3rd
July
–
11th
July
2012
Impact
from
own
Facebook
Page
Assessing
the
social
media
impact
of
“The
Council
of
the
European
Union”
Facebook
page
From:
23rd
Jun
–
4th
July
2012
Impact
from
own
TwiMer
Account
Assessing
the
social
media
impact
of
“@euHVR”
TwiHer
Account
“@EUCouncilPress”
TwiHer
Account
From:
23rd
Jun
–
4th
July
2012
We
make
sense
out
of
media

4. Press
Release
(PR)
Impact
Speech
by
Herman
Van
Rompuy
President
of
the
European
Council
at
the
Official
Opening
Ceremony
of
the
Cyprus
Presidency
Copied
Words/Phrases
or
Referred
to
PR
Copied
Words/Phrases
or
Link
to
PR
Direct
Shares
News
Blogs
Tweets
Videos
212
News
ArIcles
30
Blog
Posts
106
Tweets
8
Videos
Indirect
Shares
Direct
Shares
Total
PR
FB
shares
–
368
FB
Likes
-­‐
61
FB
shares
–
26
Impact
Click
shares
–
1,087
FB
Likes
–
5
4,176
Retweets
–
605
Retweets
–
16
Comments
–
13
shares
Indirect
Shares
Comments
–
2,172
Google+
-­‐
7
Editorial
Marke;ng
Value
Reach
3rd
–
11th
Jul
2012
$32,528
3,705,813

5. Press
release
brief
Influence
Split
Online
News
accounted
for
71.62%
of
all
direct
High,
69,
shares
while
accounIng
for
97.6%
of
all
the
26%
indirect
shares.
Low,
127,
47%
Med,
72,
27%
High
Influence
sources
share
of
voice
was
26%
of
the
arIcles
but
is
credited
with
90.85%
of
all
the
Direct
Shares
-­‐
Share
of
voice
Videos,
8,
indirect
shares.
3%
Tweets,
46,
15%
Blogs,
30,
10%
Cyprus
Mail
and
the
@euHVR
Twi3er
account
were
idenIfied
as
the
sources
that
brought
News,
212,
72%
about
the
most
indirect
shares.
3rd
–
11th
Jul
2012
5

6. Impact
from
Facebook
Page
Start
of
meeIng
End
of
meeIng
35
400
Post
on
the
Comments
and
Likes
on
own
post
30
350
predicIon
of
Euro
Accession
talks
cup
winners
300
Number
of
own
posts
25
with
Montenegro
Average
Page
Likes
Montenegro
accession
talks
begins.
European
patent
250
20
agreement
in
place.
200
15
150
10
100
5
50
0
0
Comments
on
own
posts
Likes
on
own
posts
Own
posts
Avg.
Page
Likes
1
week
before
event
Avg.
Page
Likes
during
event
Avg.
Page
Likes
1
week
ager
event
“The
Council
of
the
European
Union”
own
Facebook
posts
drew
the
most
social
media
impact
from
accession
talks
with
Montenegro
to
join
the
EU.
Most
of
the
social
media
impact
came
in
the
form
of
likes
on
“The
Council
of
the
European
Union”
own
Facebook
posts.
The
most
comments
came
in
response
to
a
post
asking
for
predicIons
on
the
Euro
Cup
2012
winner.
23rd
–
4th
Jul
2012
6

7. Impact
from
TwiMer
accounts
Retweet
magnifica;ons
during
event*
No.
of
TwiMer
followers
gained
No.
of
Engagement
TwiMer
Account
1
week
*Period
1
week
TwiMer
Account
Own
retweets
(@account
being
monitored
before
of
event
a]er
being
monitored
Tweets
from
Own
references)
tweets
@euHvR
18
680
991
@euHvR
1,085
1,221
912
@EUCouncilPress
52
387
193
@EUCouncilPress
231
198
213
Start
of
meeIng
End
of
meeIng
During
the
meeIng
in
Brussels,
the
100
500
rate
of
no.
of
retweets
for
the
90
450
@eUHVR
account
outpaced
the
@EUCouncilPress
account,
despite
Engagement
references/
80
400
Retweets
of
own
posts
more
frequent
tweets
being
made
70
350
using
the
@EUCouncilPress
account.
Own
Tweets
60
300
50
250
The
@euHVR
twi3er
account
had
40
200
nearly
38
Imes
the
number
of
30
150
retweets
for
each
of
its
own
tweets,
20
100
compared
to
7.44
Imes
from
the
10
50
@EUCouncilPress
account.
0
0
The
increase
in
number
of
followers
during
the
event
was
also
higher
for
the
@euHVR
account.
From:EuCouncilPress
From:euHVR
@euHvR
@EUCouncilPress
RT
@euHVR
RT
@EuCouncilPress
23rd
Jun
–
4th
Jul
2012
*Period
of
the
event
consLtutes
of
2
days
prior
and
2
days
aNer
the
7
duraLon
of
the
event
(i.e.
6
days)

8. Event
Monitoring
European
Council
mee;ng
in
Brussels
28-­‐29
Jun
From:
26th
Jun
–
1st
July
2012
Social
media
impact
progression
How
did
the
social
media
impact
of
arLcles
trend
before,
during
and
aNer
the
meeLng?
Subject
Ma3er
Breakdown
Which
subject
maHer
was
discussed
more
in
which
countries?
Which
subject
maHer
was
discussed
more
in
which
language?
We
make
sense
out
of
media

9. Social
Media
Impact*
Progression
50,000
2,500
Start
of
meeIng
End
of
meeIng
45,000
40,000
2,000
35,000
Social
Media
Impact
No
of
men;ons
30,000
1,500
25,000
20,000
1,000
15,000
10,000
500
5,000
0
0
2012-­‐06-­‐26
2012-­‐06-­‐27
2012-­‐06-­‐28
2012-­‐06-­‐29
2012-­‐06-­‐30
2012-­‐07-­‐01
Social
Media
Impact
Number
of
menIons
On
the
eve
of
the
event,
the
number
of
menIons
started
to
increase
more
rapidly.
The
social
media
impact
of
those
menIons
grew
faster
and
declined
faster
than
the
menIons
before
and
ager
the
event
respecIvely.
*Social
Media
Impact
measures
reacIons
across
all
social
sharing
channels,
including:
Facebook
26th
Jun
–
1st
Jul
2012
likes
and
comments;
comments
on
news
and
blog
arIcles;
tweets
of
the
arIcle;
clicks
on
the
9
arIcles
bit.ly
link;
shares
on
Google
Buzz;
recommendaIons
on
Reddit

10. Subject
MaMer
Breakdown
Language
split
Belgium
Portuguese
Turkey
Italian
Overall
share
of
voice
112,
Switzerland
114,
German
4%
4%
Cyprus
Dutch
Netherlands
United
Kingdom
French
1,090,
Spain
1,608,
Spanish
37%
55%
France
0
100
200
300
400
United
States
English
InternaIonal
0
500
1000
1500
2000
0
200
400
600
Iran
and
Syria
Growth
and
Jobs
MulIannual
financial
framework
Report
on
EMU
The
subject
ma3er
that
has
the
most
number
of
menIons
overall
was
the
Syrian
crisis
and
Iran’s
nuclear
program.
English
and
Spanish
arIcles
were
focused
on
the
“Syria
and
Iran”
while
French,
Dutch
and
German
arIcles
were
more
concentrated
on
the
“Growth
and
Jobs”
pact.
InternaIonal
and
United
States
sources
dominated
the
discussions
around
the
subject
ma3ers
with
64.89%
of
the
arIcles
covering
“Syria
and
Iran”
while
France
and
UK
sources
covered
more
discussions
around
“Growth
and
Jobs”.
26th
Jun
–
1st
Jul
2012
*
Only
top
10
geographical
locaLons
shown
here
10

11. Thank
You
Ashwin.Reddy@fisheyeanaly;cs.com
We
make
sense
out
of
media