#SocialMediaMarketing For Quality Lead Generation? Most Definitely! It is time to take #SocialMediaMarketing – and Twitter in particular-- seriously. Why? Because with the advent of Twitter Cards, B2B brands and their marketers now have a very powerful new tool to target and directly reach qualified audiences. In this webinar, you’ll learn about: How to build and execute a highly successful, intelligent, and precision-targeted social media campaign that builds awareness, amplifies messaging, and generates qualified leads, at a lower cost, and with better results. Twitter Cards – what they are, how you create them, how you use them For more, please see Documents for "Anatomy of a Twitter Campaign"

1. #SocialMediaMarketing
for Quality Lead Generation?
Most Definitely!
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YOUR HOSTS
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WE STARTED WITH A QUESTION
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WE GOT AN ANSWER!
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BECAUSE …
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“SOCIAL MEDIA
MARKETING CAN PRODUCE
GENUINE ROI, AND IT CAN
GENERATE QUALIFIED
LEADS AND IT CAN DRIVE
ENGAGEMENT RATES. IN
SHORT, IT CAN WORK.
IN FACT, IT DOES WORK.”

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IN THIS WEBINAR, YOU’LL LEARN:
How to build and execute a successful and
targeted social media campaign that:
Builds awareness
Amplifies your message
Generates qualified leads
...at a lower cost, and with better results.
All about Twitter Cards:
What they are
How you create them
How you use them
#SMM

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THE CAMPAIGN
HR Technology®
Conference.
Our objective: provide unique,
interesting content, and establish a
multi-front presence for our brands
and our product.
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STAGES OF THE CAMPAIGN
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17. PART 1
The Influencer Report:
“The campaign began with
building our Influencer Report
– a detailed report about the
top HR influencers scheduled
to attend the event.”

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PART 2
Live Hashtag Analysis:
“Data, as we all know, are just numbers without the
human touch to contextualize them”

19. PART 3
Conference Social Report:
“…immediately actionable data for anyone seeking to leverage
their conference experience in the aftermath of the event…”

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TWITTER CARDS
“A Twitter Card is a piece of
content that is permanently
embedded in a tweet, and
travels everywhere a tweet
travels.”
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HR TECH 2014
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PRECISION TARGETING
“Twitter (and Twitter Cards)
can solve the question of
HOW to target. But you still
have to know WHO to target.”
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LEAD GENERATION
“A Lead Generation Card is
essentially a traveling
registration page.”
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COST OF A LEAD IN HR? $38
Source: Madison Logic
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CPL FOR OUR CAMPAIGN?
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CAMPAIGN ENGAGEMENT RATE:
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THE GOAL?
Awareness & Amplification
Leads at a lower cost
THE RESULTS!
Awareness & Amplification
Leads at a lower cost

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MUTUALLY BENEFICIAL CONTENT
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THE ANSWERS YOU NEED TO SUCCEED!
A
N
S
W
E
R
UDIENCE: Who are they?
EED: What do they need?
ERVE: How can you serve them?
HAT: Will you provide for them?
NGAGEMENT: How is engagement measured?
OI: What is the return?
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OUR ANSWERS:
A
N
S
W
E
R
UDIENCE: Who are they?
HRTech participants
EED: What do they need?
Actionable business intelligence to ensure conference ROI
ERVE: How can you serve them?
Aggregating and analyzing data
HAT: Will you provide for them?
Reports
NGAGEMENT: How is engagement measured?
Downloads and leads
OI: What is the return?
Brand awareness & audience engagement | Leads for less
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QUESTIONS?

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Enter into the comments section
if you would like to win a
consultation with Christopher
SPECIAL OFFER FOR YOU
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To download our case study:
http://www.fishervista.com/twitter-card-casestudy/
THANK YOU FOR JOINING US
#SMM