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Finding needles in the haystack
High volume recruitment challenges
Lucy Beaumont
Solutions Director
Talent Q: Our products and services
Assessments
Customised assessment solutions
• Dimensions – personality questionnaire
• Elements – suite of ability assessments
• Aspects – portfolio of competency and
ability assessments for frontline, high
volume recruitment
• Drives – motivational questionnaire
• MultiView – 360o feedback
• Branding
• Competency design
• Mapped to competency frameworks
• Validation studies
Training
Consultancy
• BPS accredited training
• Development programmes
• HR skills
• Personal effectiveness courses
• Assessment masterclasses
• Recruitment assessment
• Talent assessment & benchmarking
• Assessment process evaluation
• ROI analysis
Agenda
1. Common challenges in volume recruitment
2. Operation Postman/woman
3. Creating the funnel
Common challenges in volume recruitment
The vicious circle
What are the challenges?
of volume
recruiters are37%
knowingly hiring the
wrong people!!
My biggest challenge is
finding the
right people
62%
“ “
What are the challenges?
Customer
focused
Comfortable
up-selling
Only
12%
40% 37%
What are you looking
for?
What are the challenges?
providing a positive
candidate experience
for each applicant
29%think the
challenge is
What are the challenges?
Make the goal for 2014 to be the
‘Year of the applicant’
Head of
Recruitment?
Head of
Rejection?
or
Operation
Postman/woman
The challenge
• Sort & deliver 58 million items in the UK every day
• Operational roles to fill include postmen/women,
drivers and processing roles
• Identify what ‘good’ looks like and provide the best
possible service to customers
• 170,000 applicants for 10,000 roles annually
• Rejecting 160,000 applicants - provide a positive
candidate experience for successful & unsuccessful
applicants
• Seasonal variations
• Ensure buy-in with all stakeholders
Aspects Styles Competency Framework
Adaptability Influencing and Selling
Commercial Orientation Interpersonal Skills
Complex Thinking Planning and Organising
Creativity Resilience
Customer Orientation Resourcefulness
Decisiveness Stress Tolerance
Drive and Motivation Teamwork
Efficiency and Reliability Working with Data
Your mission: Identify what good looks like
Card sort exercise
Identify what good looks like
• In tables review the postman/woman
specification
• Use the cards provided to identify the
competencies you think are required for the role
• Your aim is to identify six competencies critical to
success in the role
Set up
The final postman/postwoman profile
Aspects Styles competencies
• Teamwork
• Customer Orientation
• Planning and Organising
• Stress Tolerance
• Resilience
• Adaptability
Fillers
• Interpersonal Skills
• Efficiency and Reliability
Aspects Ability assessment
• Checking
• Numerical
• Verbal
Business impact
Findings – high scoring delivery employees
• Produce better quality work
• Work with speed and accuracy
• Are more resilient against stress
• Work well under pressure
• Adapt comfortably to change
• Focuses on providing a good service to customers
• Have a lower absence rate
Creating the funnel
Common pitfalls
• Not enough stages
• Too many stages
• Too many people at expensive stages
• Process is too long
• ‘Good’ people not coming out the end
• Applicants being treated badly
Funnel exercise
Design a high volume process
• Create your own funnel (170,000 > 10,000)
• Use the cards & white boards provided
• Think about the benefits
• Keep in mind the objectives required by Speedy Mail
• No right or wrong!
The postman/woman process
Assessment Number of people assessed
annually
Killer questions 170,000 (30% sift)
CV sift 119,000 (30% sift)
Ability assessment 83,300 (30% sift)
Aspects Styles competency sift 58,310 (30% sift)
Telephone interview using Interview Guide 40,817 (50% sift)
Face-to-face interview 20,408 (50% sift)
Offer 10,204
Benefits of this process
• Efficient and streamlined process
• Fair
• Great candidate experience
• Robust, reliable and valid
assessments using cutting-edge
technology
• Interviews supported by
competency-based interview guide
• Good candidates hired, increased
tenure and appeased line
managers
Example Aspects Ability question
+44(0)1844 218980 info@talentqgroup.com www.talentqgroup.com

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#Firmday 28 march 2014 TalentQ - high volume recruitment challenges

  • 1. Finding needles in the haystack High volume recruitment challenges Lucy Beaumont Solutions Director
  • 2. Talent Q: Our products and services Assessments Customised assessment solutions • Dimensions – personality questionnaire • Elements – suite of ability assessments • Aspects – portfolio of competency and ability assessments for frontline, high volume recruitment • Drives – motivational questionnaire • MultiView – 360o feedback • Branding • Competency design • Mapped to competency frameworks • Validation studies Training Consultancy • BPS accredited training • Development programmes • HR skills • Personal effectiveness courses • Assessment masterclasses • Recruitment assessment • Talent assessment & benchmarking • Assessment process evaluation • ROI analysis
  • 3. Agenda 1. Common challenges in volume recruitment 2. Operation Postman/woman 3. Creating the funnel
  • 4. Common challenges in volume recruitment
  • 6. What are the challenges? of volume recruiters are37% knowingly hiring the wrong people!!
  • 7. My biggest challenge is finding the right people 62% “ “ What are the challenges?
  • 9. What are the challenges? providing a positive candidate experience for each applicant 29%think the challenge is
  • 10. What are the challenges? Make the goal for 2014 to be the ‘Year of the applicant’ Head of Recruitment? Head of Rejection? or
  • 12. The challenge • Sort & deliver 58 million items in the UK every day • Operational roles to fill include postmen/women, drivers and processing roles • Identify what ‘good’ looks like and provide the best possible service to customers • 170,000 applicants for 10,000 roles annually • Rejecting 160,000 applicants - provide a positive candidate experience for successful & unsuccessful applicants • Seasonal variations • Ensure buy-in with all stakeholders
  • 13. Aspects Styles Competency Framework Adaptability Influencing and Selling Commercial Orientation Interpersonal Skills Complex Thinking Planning and Organising Creativity Resilience Customer Orientation Resourcefulness Decisiveness Stress Tolerance Drive and Motivation Teamwork Efficiency and Reliability Working with Data Your mission: Identify what good looks like
  • 14. Card sort exercise Identify what good looks like • In tables review the postman/woman specification • Use the cards provided to identify the competencies you think are required for the role • Your aim is to identify six competencies critical to success in the role
  • 16. The final postman/postwoman profile Aspects Styles competencies • Teamwork • Customer Orientation • Planning and Organising • Stress Tolerance • Resilience • Adaptability Fillers • Interpersonal Skills • Efficiency and Reliability Aspects Ability assessment • Checking • Numerical • Verbal
  • 17. Business impact Findings – high scoring delivery employees • Produce better quality work • Work with speed and accuracy • Are more resilient against stress • Work well under pressure • Adapt comfortably to change • Focuses on providing a good service to customers • Have a lower absence rate
  • 19. Common pitfalls • Not enough stages • Too many stages • Too many people at expensive stages • Process is too long • ‘Good’ people not coming out the end • Applicants being treated badly
  • 20. Funnel exercise Design a high volume process • Create your own funnel (170,000 > 10,000) • Use the cards & white boards provided • Think about the benefits • Keep in mind the objectives required by Speedy Mail • No right or wrong!
  • 21. The postman/woman process Assessment Number of people assessed annually Killer questions 170,000 (30% sift) CV sift 119,000 (30% sift) Ability assessment 83,300 (30% sift) Aspects Styles competency sift 58,310 (30% sift) Telephone interview using Interview Guide 40,817 (50% sift) Face-to-face interview 20,408 (50% sift) Offer 10,204
  • 22. Benefits of this process • Efficient and streamlined process • Fair • Great candidate experience • Robust, reliable and valid assessments using cutting-edge technology • Interviews supported by competency-based interview guide • Good candidates hired, increased tenure and appeased line managers Example Aspects Ability question

Notas do Editor

  1. To investigate the realities and challenges faced by recruiters, Talent Q conducted a survey of some of the UK’s largest organizations who employ front line staff. The research included more than 100 senior volume recruiters. The results paint an alarming picture demonstrating that inadequate recruitment processes have created a ‘vicious circle’ for recruiters, in which the wrong people are being appointed in to front line roles just to fill a role quickly. And because the expectations of the job do not match the reality of the role, candidate soon leave, creating frighteningly high staff turnover rates. And so the circle starts over again.
  2. So all of these applicants – we have a big pool to chose from but we can’t actually find the right ones. There are often too many!!
  3. Data from the Talent Q Volume survey – over 100 senior recruiters in front line rolesData around customer service / sales is from Talent Q Data Can also add that 37% are knowingly hiring the wrong people. But we can help – identify what good looks like for each role,
  4. How on earth do you provide a positive candidate experience when there are just so many people? It’s a real challenge… and it’s getting more important and worse! The web / social media has meant that a bad candidate experience doesn’t just get shared with a few family members and friends… it gets shared with 1000’s of people… More than likely these are your customers!
  5. Most recruiters will reject between 80 & 99% of applicants – yet we don’t focus on this, the largest aspect of the role.
  6. Talk around these challenges: What good looks like – very different opinions within the organisation, did ‘good’ look the same across these roles? Customer service at low level – not something traditionally recruited for, but these are the face of RMG. Very large volumes and had to sift quickly and ensure that the process was fair, enjoyable and valid Majority of candidates would be unsuccessful, how could they ensure that even unsuccessful candidates still had a positive perception of Royal Mail? Find the best – related to ‘what good looks like’ – need to know that the people coming out the other end are actually the right candidatesLine managers and HR had to buy in to the process and see it as something that is there to help not hinder the them.
  7. Whilst we conducted a full validation study for the Royal Mail using performance data as well as psychometric data, we’ll conduct a simple job analysis exercise to identify the factors that we believe are important. Advantages – quick and cost effective. Gets buy in. Often used as an initial step in the process. Required: Aspects Competency Cards & Job description
  8. Explain that we did validation studies to identify key characteristics for Royal Mail. However, you could also do some work with line managers to create an ‘expert driven’ approach to identifying what ‘good’ looks like. This is a quicker and cheaper way to identify a profile of what good looks like and gets line managers on board ‘kill two birds with one stone’. However, obviously this is not data driven. Can always do a validation study once you have started using the assessments to validate. For this exercise we would need: specification of a Postman / woman job (can we use the actual RMG one?). Aspects card sorting with instructions
  9. Whilst we conducted a full validation study for the Royal Mail using performance data as well as psychometric data, we’ll conduct a simple job analysis exercise to identify the factors that we believe are important. Advantages – quick and cost effective. Gets buy in. Often used as an initial step in the process. Required: Aspects Competency Cards & Job description
  10. This was based on a validation study
  11. Compared high and low scoring employees on a single suitability score Works with speed and accuracy10% Produces high quality work with speed and accuracy9% Absent from work 9% (less) Works well under pressure8% Is able to handle stress8% Adapts comfortably to changing circumstances8% Focuses on providing a good service to customers6% Demonstrates strong attention to detail6%
  12. Graphology costs: http://www.graphocentric.co.uk/about-us/handwriting-analysis-prices/
  13. Costs are standard list price, not discounted for bulk