1. GOING OUT
with DISNEY
On the Twi ers: @jw

2. The Inspiration

4. Can we use real world
connections to inspire people
to discover and share
amazing places?

5. Landmarks

6. F tba Stadiums

7. Baseba Stadiums

8. Airports

9. Walt Disney World

10. It’s A Sma World

11. At Launch
• Over 200 custom stamps across
6 American theme parks.
• 1000 percent increase in sharing
check-ins with Twitter and Facebook
• 700 percent increase in photos
added at Disneyland spots

12. The Chaenge
• 850,000 Disneyland APs
• Surprise and Delight
at unexpected times.
• Move the Super Fans to the Valleys

13. ElecTRONica

14. Results
• 50 Percent Redemption
• Relocated APs to the lesser visited
California Adventure Theme Park
and away from high traffic attractions
during peak hours.

15. Moving Forward
• Redemption rate can be higher
• Improve onboarding for new
Gowalla users within Disney Parks
• Increase visibility
beyond social media channels.

16. ElecTRONica

17. New Peaks
Surprise and delight your
fans and they’ll simply
come back for more.