Social Media Freshness via Editorial Calendar

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Susan Price

Delivered at #BlogitSATX number two, @Geekdom, by @Firecatsue

Marketing Tecnologia Negócios

Editorial Calendar
Workshop

Firecat Studio
November 9, 2013

Editorial Calendar Workshop Agenda

• Intro: Why fresh content is important —
and why it’s hard to do well
• Touchpoints: List channels where you
need fresh content
• Sources: Internal
• Sources: External
• Cultural Zeitgeist: Staying in sync with
your community

Firecat’s Touchpoints Grid
Channel

Focus

Website

The Full Story, Business

Firecat Studio Blog

Articles, In-Depth Expertise

Facebook

San Antonio Community,
Personal

Twitter, Instagram

Mix – bit of everything

FourSquare, Yelp, FB Places

Travel, Movement

EventBrite

Events & Registration

LinkedIn, Quora

Events, Q&A, Business, Groups

TPR Community Events Cal

Events

KENS Events Calendar

Events

Silicon Hills News

Events

San Antonio Bloggers

Events, Community

TEDxSanAntonio

Community

Internal Content Sources & Triggers

•
•
•
•
•
•
•
•
•

Events
Hirings, Promotions
New Product
New Service
New Client
Charity Work
Community Involvement
Sponsorship
Participation in Trade Show/Conference

Content Triggers, External

•
•
•
•

World events
Local events
Client events
Community events

Firecat Studio

Susan Price, CEO & Chief Strategist
Firecat Studio LLC
918 Nolan #104
San Antonio, TX 78202
210.320.2391 studio
210.872.0445 mobile
susan@firecatstudio.com
http://firecatstudio.com
Firecat Studio on Facebook
@FirecatSue

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Social Media Freshness via Editorial Calendar

1. Editorial Calendar Workshop Firecat Studio November 9, 2013

2. Editorial Calendar Workshop Agenda • Intro: Why fresh content is important — and why it’s hard to do well • Touchpoints: List channels where you need fresh content • Sources: Internal • Sources: External • Cultural Zeitgeist: Staying in sync with your community

3. Freshness

4. Firecat’s Touchpoints Grid Channel Focus Website The Full Story, Business Firecat Studio Blog Articles, In-Depth Expertise Facebook San Antonio Community, Personal Twitter, Instagram Mix – bit of everything FourSquare, Yelp, FB Places Travel, Movement EventBrite Events & Registration LinkedIn, Quora Events, Q&A, Business, Groups TPR Community Events Cal Events KENS Events Calendar Events Silicon Hills News Events San Antonio Bloggers Events, Community TEDxSanAntonio Community

5. Content Channels = Mouths to Feed

6. Internal Content Sources & Triggers • • • • • • • • • Events Hirings, Promotions New Product New Service New Client Charity Work Community Involvement Sponsorship Participation in Trade Show/Conference

7. Content Triggers, External • • • • World events Local events Client events Community events

8. Calendar Tools

9. WordPress Plugin

10. Editorial Calendar Spreadsheets

11. OPC = Other People’s Content

12. BRING IT! Your Favorite Techniques?

13. Firecat Studio Susan Price, CEO & Chief Strategist Firecat Studio LLC 918 Nolan #104 San Antonio, TX 78202 210.320.2391 studio 210.872.0445 mobile susan@firecatstudio.com http://firecatstudio.com Firecat Studio on Facebook @FirecatSue

Social Media Freshness via Editorial Calendar

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