A winning presentation that was presented to our client in Saudi Arabia Microsoft, which was a mix of traditional media solutions, and viral advertising.

1. This concept for ATL and Viral communication
Was presented to our client
Microsoft

2. Microsoft approved the viral part of the campaign
And will soon be executed as an online strategy
To re-launch windows 7 in Saudi Arabia

4. Windows 7 Re-launch

5. Real Achievers
SEVEN days, Seven people, Seven stories
Windonw 7 is a tool that enables you to achieve, It can be personal, professional etc…
But how do we convince the public?
Through real recommendation, and real examples from real people
In this campaign we will use real,influential, creative, SOCIABLE people. We’ll give
them the chance to try windows 7 through an optimized computer according to their
needs, and we film their experience, their honesty, and their originality.
Being social in nature, these people will promote themselves through word of
mouth, and will be promoting windows 7 too, especially since they will be connected to
the world, with our state of the art tools.

6. Our People will spontaneously act in our TVC, and should have the following profiles.

7. The Architect

8. The Businessman

9. The Designer

10. The Gamer

11. The IT Manager

12. The Photographer

13. The Teacher

14. Each one of these people will receive a task to finish, and this will
be their achievement with windows 7

15. Online, Viral, & Social Networking

16. Teaser Banner

17. Revealer, Micro site, and information channel

18. Information & Links Channeled through the site

19. Corporate Press Ad
In our printed communication, we will expose our heroes to the
public, and render their achievement a public celebration.
With windows seven, we transformed an everyday person to a
public figure, because of his achievement with windows 7
The final press ad will be more natural, spontaneous and realistic.
Even the headline will be quoted from our ambassadors.

23. Tactical Press Ad
Our heroes are now windows 7 spokes people. They have the
public’s attention and trust, and they will advise them in each
service we need to promote.

27. Thank You