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Social Media: How can  it work for clinics? Fiona MacCool, CLEONet Project Manager www.cleonet.ca October, 2011
Presentation Outline ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media: What is it?  Social Media is people using tools (like blogs & video) and sites (like Facebook & Twitter) to share content and have conversations online. Source: Primal Media http://www.slideshare.net/PrimalMedia
Where is all this social networking happening?
Why work with Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Divide in Canada: A Closing Gap  Source:  http://www.statcan.gc.ca/daily-quotidien/110525/dq110525b-eng.htm ,[object Object],[object Object],[object Object],[object Object]
Social Media in Canada: Who is using it?  Sources: http://www.checkfacebook.com/ http://www.nickburcher.com/2010/07/interactive-facebook-usage-map-from.html http://www.sysomos.com/insidetwitter http://ipsos-na.com/news-polls/pressrelease.aspx?id=5286 How Newcomers Look for the Services and Information They Need – Presentation by Nadia Caidi, Associate Professor, University of Toronto - http://atwork.settlement.org/sys/atwork_whatshappen_detail.asp?anno_id=2008105 ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Best Practices and Tips ,[object Object],[object Object]
Best Practices and Tips (cont’d) ,[object Object],[object Object],[object Object]
CLEONet’s Approach: Integrating the Content ,[object Object],[object Object],[object Object],[object Object]
RSS to Email bulletins with Social Media Integration
Social Media Pros ,[object Object],[object Object],[object Object],[object Object]
Social Media Cons ,[object Object],[object Object]
Social Media Cons ,[object Object],[object Object]
 
What are community legal clinics doing? Keewaytinok Native Legal Services  (Facebook Page) http://www.facebook.com/pages/Keewaytinok-Native-Legal-Services/193595124668 Community Advocacy & Legal Centre  in Belleville (Facebook Page, Twitter feed, Webinars)  www.communitylegalcentre.ca/ Mississauga Community Legal Services  (Facebook Page)   http://www.facebook.com/pages/Mississauga-Community-Legal-Services/108363122515953 Hamilton Community Legal Clinic  (Facebook page) http://www.facebook.com/HamiltonJustice
What are other orgs doing?  Ontario Ministry of Labour – takes questions from the public  http://www.facebook.com/OntarioMinistryofLabour Ontario Human Rights Commission  (Facebook, Twitter) http://www.ohrc.on.ca/en http://www.facebook.com/pages/Toronto-ON/Ontario-Human-Rights-Commission http://twitter.com/#!/OntHumanRights Canadian Council for Refugees  (Twitter feed, Facebook groups, YouTube videos)  http://twitter.com/ccrweb http://www.facebook.com/pages/Canadian-Council-for-Refugees-Conseil-canadien-pour-les-refugies/99199928930 http://www.youtube.com/user/ccrwebvideos
What are other orgs doing? (cont’d)  Éducaloi  (Facebook, Twitter,  YouTube) http://www.facebook.com/educaloi http://twitter.com/educaloi http://www.youtube.com/user/educaloi Justice Education Society of BC  (YouTube, Facebook, Twitter) http://www.youtube.com/JusticeEducationBC http://www.facebook.com/JusticeEducation http://twitter.com/JusticeEd Urban Ministries of Durham (UMD) in North Carolina US Interactive social-media integrated “game” about poverty and homelessness http://www.playspent.org/
For more information  Social Networking in Plain English  http://www.youtube.com/watch?v=6a_KF7TYKVc&feature=channel Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8 Social Media for Non Profits http://www.slideshare.net/PrimalMedia/social-media-non-profits To blog or not to blog? Tips for non-profits http://commonknow.typepad.com/blog/blogging/
Selected Social Media Articles Why the Legal Profession needs to use Social Media  http://kevin.lexblog.com/2010/03/articles/social-media-1/why-leaders-in-legal-profession-have-to-enter-the-social-media-waters/ Social Media Suggestions for Lawyers  http://lawyerist.com/maximizing-social-media/ http://legaltalknetwork.com/podcasts/kennedy-mighell-report/2010/03/social-media-common-sense/ Facebook and Your Privacy  http://virtualmarketingofficer.com/2010/03/fear-of-facebook-part-ii-how-to-use-facebook-privacy-settings/ http://www.llrx.com/features/geolocation.htm http://www.abajournal.com/magazine/article/saving_face/ Facebook Pages Best Practices http://webworkerdaily.com/2010/03/31/5-things-that-dont-work-on-facebook-pages-and-5-that-do/ Monitoring Social Media Presence http://webworkerdaily.com/2010/03/11/roundup-social-media-monitoring-tools/ Managing Information Overload  http://webworkerdaily.com/2010/03/10/6-ways-to-stop-the-social-media-madness/ http://mashable.com/2010/04/15/reduce-social-media-distractions/
Discussion questions… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Keep in touch! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social media making it work for your organization oct 2011

  • 1. Social Media: How can it work for clinics? Fiona MacCool, CLEONet Project Manager www.cleonet.ca October, 2011
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  • 3. Social Media: What is it? Social Media is people using tools (like blogs & video) and sites (like Facebook & Twitter) to share content and have conversations online. Source: Primal Media http://www.slideshare.net/PrimalMedia
  • 4. Where is all this social networking happening?
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  • 14. RSS to Email bulletins with Social Media Integration
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  • 19. What are community legal clinics doing? Keewaytinok Native Legal Services (Facebook Page) http://www.facebook.com/pages/Keewaytinok-Native-Legal-Services/193595124668 Community Advocacy & Legal Centre in Belleville (Facebook Page, Twitter feed, Webinars) www.communitylegalcentre.ca/ Mississauga Community Legal Services (Facebook Page) http://www.facebook.com/pages/Mississauga-Community-Legal-Services/108363122515953 Hamilton Community Legal Clinic (Facebook page) http://www.facebook.com/HamiltonJustice
  • 20. What are other orgs doing? Ontario Ministry of Labour – takes questions from the public http://www.facebook.com/OntarioMinistryofLabour Ontario Human Rights Commission (Facebook, Twitter) http://www.ohrc.on.ca/en http://www.facebook.com/pages/Toronto-ON/Ontario-Human-Rights-Commission http://twitter.com/#!/OntHumanRights Canadian Council for Refugees (Twitter feed, Facebook groups, YouTube videos) http://twitter.com/ccrweb http://www.facebook.com/pages/Canadian-Council-for-Refugees-Conseil-canadien-pour-les-refugies/99199928930 http://www.youtube.com/user/ccrwebvideos
  • 21. What are other orgs doing? (cont’d) Éducaloi (Facebook, Twitter, YouTube) http://www.facebook.com/educaloi http://twitter.com/educaloi http://www.youtube.com/user/educaloi Justice Education Society of BC (YouTube, Facebook, Twitter) http://www.youtube.com/JusticeEducationBC http://www.facebook.com/JusticeEducation http://twitter.com/JusticeEd Urban Ministries of Durham (UMD) in North Carolina US Interactive social-media integrated “game” about poverty and homelessness http://www.playspent.org/
  • 22. For more information Social Networking in Plain English http://www.youtube.com/watch?v=6a_KF7TYKVc&feature=channel Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8 Social Media for Non Profits http://www.slideshare.net/PrimalMedia/social-media-non-profits To blog or not to blog? Tips for non-profits http://commonknow.typepad.com/blog/blogging/
  • 23. Selected Social Media Articles Why the Legal Profession needs to use Social Media http://kevin.lexblog.com/2010/03/articles/social-media-1/why-leaders-in-legal-profession-have-to-enter-the-social-media-waters/ Social Media Suggestions for Lawyers http://lawyerist.com/maximizing-social-media/ http://legaltalknetwork.com/podcasts/kennedy-mighell-report/2010/03/social-media-common-sense/ Facebook and Your Privacy http://virtualmarketingofficer.com/2010/03/fear-of-facebook-part-ii-how-to-use-facebook-privacy-settings/ http://www.llrx.com/features/geolocation.htm http://www.abajournal.com/magazine/article/saving_face/ Facebook Pages Best Practices http://webworkerdaily.com/2010/03/31/5-things-that-dont-work-on-facebook-pages-and-5-that-do/ Monitoring Social Media Presence http://webworkerdaily.com/2010/03/11/roundup-social-media-monitoring-tools/ Managing Information Overload http://webworkerdaily.com/2010/03/10/6-ways-to-stop-the-social-media-madness/ http://mashable.com/2010/04/15/reduce-social-media-distractions/
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