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Social Media: How could it work for your organization? Fiona MacCool, CLEONet Project Manager www.cleonet.ca December, 2010
Presentation Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media: What is it?  Social Media is people using tools (like blogs & video) and sites (like Facebook & Twitter) to share content and have conversations online. Source: Primal Media http://www.slideshare.net/PrimalMedia
Where is all this social networking happening?
Why work with Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Divide in Canada: A Closing Gap  Sources:  http://www.statcan.gc.ca/daily-quotidien/100510/dq100510a-eng.htm ,[object Object],[object Object],[object Object],[object Object]
Social Media in Canada: Who is using it?  Sources:  http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=4436 http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=4423&wt.mc_id=1110037&ce=RBlackwell@globeandmail.ca&link=4423&top= http://www.sysomos.com/insidetwitter/ http://www2.parl.gc.ca/Content/LOP/ResearchPublications/2010-05-e.htm http://www.checkfacebook.com/ How Newcomers Look for the Services and Information They Need – Presentation by Nadia Caidi, Associate Professor, University of Toronto - http://atwork.settlement.org/sys/atwork_whatshappen_detail.asp?anno_id=2008105 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Usage: How does Canada compare?  Source: Nick Burcher, July 2010 http://www.nickburcher.com/2010/07/interactive-facebook-usage-map-from.html Source:  http://www.checkfacebook.com/
 
 
 
Best Practices and Tips ,[object Object],[object Object]
Best Practices and Tips (cont’d) ,[object Object],[object Object],[object Object]
CLEONet’s Approach: Integrating the Content ,[object Object],[object Object],[object Object],[object Object]
RSS to Email bulletins with Social Media Integration
CLEONet’s Approach: Integrating the “fans”  ,[object Object],[object Object],[object Object]
Handling Information Overload ,[object Object],[object Object],[object Object],[object Object]
Measuring and Evaluating ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
What are community legal clinics doing? Keewaytinok Native Legal Services  (Facebook Page) http://www.facebook.com/pages/Keewaytinok-Native-Legal-Services/193595124668 Community Advocacy & Legal Centre  in Belleville (Employment blog, Twitter feed, Webinars)  www.communitylegalcentre.ca/ Mississauga Community Legal Services  (Facebook Page)   http://www.facebook.com/pages/Mississauga-Community-Legal-Services/108363122515953 ISAC Social Assistance Review  (Blog, Rss-to-email alerts)  http://sareview.ca
What are other orgs doing? (access to justice) Ontario Ministry of Labour – takes questions from the public  http://www.facebook.com/OntarioMinistryofLabour Canadian Centre for Policy Alternatives  (Blog, RSS, Facebook, Twitter) http://www.policyalternatives.ca Ontario Human Rights Commission  (Facebook, Twitter) http://www.ohrc.on.ca/en http://www.facebook.com/pages/Toronto-ON/Ontario-Human-Rights-Commission http://twitter.com/#!/OntHumanRights Canadian Council for Refugees  (Twitter feed, Facebook groups, YouTube videos)  http://twitter.com/ccrweb http://www.facebook.com/pages/Canadian-Council-for-Refugees-Conseil-canadien-pour-les-refugies/99199928930 http://www.youtube.com/user/ccrwebvideos
What are other orgs doing? (PLEI) Éducaloi  (Facebook, Twitter,  YouTube) http://www.facebook.com/educaloi http://twitter.com/educaloi http://www.youtube.com/user/educaloi Justice Education Society of BC  (YouTube, Facebook, Twitter) http://www.youtube.com/JusticeEducationBC http://www.facebook.com/JusticeEducation http://twitter.com/JusticeEd ClickLaw (BC)  (Facebook, Twitter, Blog) http://www.facebook.com/clicklaw http://twitter.com/clicklaw  http://blog.clicklaw.bc.ca/ OCASI Settlement.org  (Blogs, Twitter, YouTube) http://ocasitech.moresettlement.org/http://twitter.com/Settlement_Org http://www.youtube.com/user/settlementorg
For more information  Social Networking in Plain English  http://www.youtube.com/watch?v=6a_KF7TYKVc&feature=channel Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8 Social Media for Non Profits http://www.slideshare.net/PrimalMedia/social-media-non-profits To blog or not to blog? Tips for non-profits http://commonknow.typepad.com/blog/blogging/
Selected Social Media Articles Why the Legal Profession needs to use Social Media  http://kevin.lexblog.com/2010/03/articles/social-media-1/why-leaders-in-legal-profession-have-to-enter-the-social-media-waters/ Social Media Suggestions for Lawyers  http://lawyerist.com/maximizing-social-media/ http://legaltalknetwork.com/podcasts/kennedy-mighell-report/2010/03/social-media-common-sense/ Facebook and Your Privacy  http://virtualmarketingofficer.com/2010/03/fear-of-facebook-part-ii-how-to-use-facebook-privacy-settings/ http://www.llrx.com/features/geolocation.htm http://www.abajournal.com/magazine/article/saving_face/ Facebook Pages Best Practices http://webworkerdaily.com/2010/03/31/5-things-that-dont-work-on-facebook-pages-and-5-that-do/ Monitoring Social Media Presence http://webworkerdaily.com/2010/03/11/roundup-social-media-monitoring-tools/ Managing Information Overload  http://webworkerdaily.com/2010/03/10/6-ways-to-stop-the-social-media-madness/ http://mashable.com/2010/04/15/reduce-social-media-distractions/
Some modest proposals? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Discussion questions… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Keep in touch! ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media: How could it work for your organization? - December 2010

  • 1. Social Media: How could it work for your organization? Fiona MacCool, CLEONet Project Manager www.cleonet.ca December, 2010
  • 2.
  • 3. Social Media: What is it? Social Media is people using tools (like blogs & video) and sites (like Facebook & Twitter) to share content and have conversations online. Source: Primal Media http://www.slideshare.net/PrimalMedia
  • 4. Where is all this social networking happening?
  • 5.
  • 6.
  • 7.
  • 8. Facebook Usage: How does Canada compare? Source: Nick Burcher, July 2010 http://www.nickburcher.com/2010/07/interactive-facebook-usage-map-from.html Source: http://www.checkfacebook.com/
  • 9.  
  • 10.  
  • 11.  
  • 12.
  • 13.
  • 14.
  • 15. RSS to Email bulletins with Social Media Integration
  • 16.
  • 17.
  • 18.
  • 19.  
  • 20. What are community legal clinics doing? Keewaytinok Native Legal Services (Facebook Page) http://www.facebook.com/pages/Keewaytinok-Native-Legal-Services/193595124668 Community Advocacy & Legal Centre in Belleville (Employment blog, Twitter feed, Webinars) www.communitylegalcentre.ca/ Mississauga Community Legal Services (Facebook Page) http://www.facebook.com/pages/Mississauga-Community-Legal-Services/108363122515953 ISAC Social Assistance Review (Blog, Rss-to-email alerts) http://sareview.ca
  • 21. What are other orgs doing? (access to justice) Ontario Ministry of Labour – takes questions from the public http://www.facebook.com/OntarioMinistryofLabour Canadian Centre for Policy Alternatives (Blog, RSS, Facebook, Twitter) http://www.policyalternatives.ca Ontario Human Rights Commission (Facebook, Twitter) http://www.ohrc.on.ca/en http://www.facebook.com/pages/Toronto-ON/Ontario-Human-Rights-Commission http://twitter.com/#!/OntHumanRights Canadian Council for Refugees (Twitter feed, Facebook groups, YouTube videos) http://twitter.com/ccrweb http://www.facebook.com/pages/Canadian-Council-for-Refugees-Conseil-canadien-pour-les-refugies/99199928930 http://www.youtube.com/user/ccrwebvideos
  • 22. What are other orgs doing? (PLEI) Éducaloi (Facebook, Twitter, YouTube) http://www.facebook.com/educaloi http://twitter.com/educaloi http://www.youtube.com/user/educaloi Justice Education Society of BC (YouTube, Facebook, Twitter) http://www.youtube.com/JusticeEducationBC http://www.facebook.com/JusticeEducation http://twitter.com/JusticeEd ClickLaw (BC) (Facebook, Twitter, Blog) http://www.facebook.com/clicklaw http://twitter.com/clicklaw http://blog.clicklaw.bc.ca/ OCASI Settlement.org (Blogs, Twitter, YouTube) http://ocasitech.moresettlement.org/http://twitter.com/Settlement_Org http://www.youtube.com/user/settlementorg
  • 23. For more information Social Networking in Plain English http://www.youtube.com/watch?v=6a_KF7TYKVc&feature=channel Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8 Social Media for Non Profits http://www.slideshare.net/PrimalMedia/social-media-non-profits To blog or not to blog? Tips for non-profits http://commonknow.typepad.com/blog/blogging/
  • 24. Selected Social Media Articles Why the Legal Profession needs to use Social Media http://kevin.lexblog.com/2010/03/articles/social-media-1/why-leaders-in-legal-profession-have-to-enter-the-social-media-waters/ Social Media Suggestions for Lawyers http://lawyerist.com/maximizing-social-media/ http://legaltalknetwork.com/podcasts/kennedy-mighell-report/2010/03/social-media-common-sense/ Facebook and Your Privacy http://virtualmarketingofficer.com/2010/03/fear-of-facebook-part-ii-how-to-use-facebook-privacy-settings/ http://www.llrx.com/features/geolocation.htm http://www.abajournal.com/magazine/article/saving_face/ Facebook Pages Best Practices http://webworkerdaily.com/2010/03/31/5-things-that-dont-work-on-facebook-pages-and-5-that-do/ Monitoring Social Media Presence http://webworkerdaily.com/2010/03/11/roundup-social-media-monitoring-tools/ Managing Information Overload http://webworkerdaily.com/2010/03/10/6-ways-to-stop-the-social-media-madness/ http://mashable.com/2010/04/15/reduce-social-media-distractions/
  • 25.
  • 26.
  • 27.