1. Marketing Your Green
Credentials
Fiona Humberstone, July 2010

2. Agenda
• What does “green” mean to your business?
• Your brand strategy/ core message
• CommunicaAng your green credenAals:
• Through design
• Through social media
• Through your people
• MarkeAng literature

3. What makes a green business?
Green
Reducing your impact on
the environment
Behaving in a socially
responsible manner
Being financially
sustainable

4. Why green?
• Customer engagement
• Employee aLracAon & retenAon
• Point of difference
• Your values
• Cost saving

5. A'tudes to green
Socially responsible to the
core
Occasionally buy organic
Indifferent

6. What shade of green is your
business?

7. What’s your core purpose?
• What drives you in your business?
• What’s your point of difference?
• Why do your clients buy from you?

8. What’s your green
policy?
• Waste
• People
• Finances
• Resources
• Giving back

9. Communicating with passion
Energy, convicAon and integrity

10. Colour psychology
• Integrity
• ALracAon
• Engagement

11. Spring
• Bubbly
• CreaAve
• Outgoing
• Bright
• Forever young
• Great communicators
• Spontaneous
• Quick thinking

12. Summer
• Organised
• Efficient
• Graceful
• RomanAc
• AspiraAonal

13. Autumn
• Passionate
• Community
• Family
• Integrity
• Substance
• EducaAon
• Heritage

14. Winter
• Strong
• Dynamic
• Efficient
• Precise
• Excellence
• Market leader
• Powerful

15. Social media
Internet with integrity

16. People
AcAons speak louder than words

17. Showing Off

30. Marketing your green credentials
• Define your brand strategy
• Communicate with passion & purpose
• Get your team involved
• Use design to add cohesion and convicAon

31. Fiona Humberstone
@fionahumberston
fiona@flourishstudios.co.uk
www.flourishstudios.co.uk/blog