Tuning the usability of online applications using web analytics techniques
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Introduction to common web analytics techniques and tools for online application developers
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Tuning the usability of online applications using web analytics techniques
- 1. Tuning the usability of online applications using web analytics techniques Jordi Roura i Rabat
- 5. And very recently... ...won a prize for an OpenSocial gadget at the Google Developer Day
- 6. What's the story? Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage. Web Analytics Association
- 8. HiPPO? Highest Paid Person in the Organization (Thank you Avinash!)
- 11. Where do people come from?
- 13. Are you confusing your users?
- 14. Are they getting any? Source: http://www.searchenginejournal.com
- 17. Testing: A/B & Multivariate
- 21. What do we get? This way we find the combination of design and application behavior that helps our users achieve their goal easier
- 23. Q & A Jordi Roura i Rabat mail: [email_address] blog: http://www.iMestre.net Resources: GA: http://www.google.com/analytics GWO: http://www.google.com/websiteoptimizer WET: [email_address]