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Thursday, 23 August 12
STARTUP or fall over
                           Case Studies in Failure




Thursday, 23 August 12
CALL ANYONE ON FB IN ONE CLICK
                         Launch / Learn / Iterate - how not to do it...

Thursday, 23 August 12
ANATOMY OF A BAD FAIL


    • Write              a 3000 page high level description...(we didn’t do this)

    • Get                a committee to review and give feedback

    • Ask   opinions of your friends and family before
        you have something to show



Thursday, 23 August 12
Fail             Fail                   Fail


         ANATOMY OF A GOOD FAIL
                 Failing fast and iterating violently to get to something...

Thursday, 23 August 12
Free&calls&to&
                                                      anybody&that&has&
                                                               TU&Me&




                          Share&photos&
                          for&free&&



                                                                       Share&your&
                                                                         loca0on&
                                                                         &for&free&




                         Free&texts&to&
                         anybody&&
                         that&has&TU&
                         Me&
                                                 Send&voice&
                                           messages&for&free&




    500K DOWNLOADS / 6 WEEKS
                Social Call 2.0? - take what you learn and make it work

Thursday, 23 August 12
Thomas Edison - As a boy
   Beethoven - His music                he was told by his teacher          Charles Darwin - His father
   teacher once told him that he        that he was too stupid to           told him he would amount to
   was a hopeless composer.             learn anything                      nothing and would be a disgrace
                                                                            to himself and his family

                            Walt Disney - He was fired
                            by the editor of a newspaper
                            for lacking in ideas               Soichiro Honda - The founder
                                                               of Honda was turned down for
                                                               an engineering job by Toyota
                                                               after World War Two.

    Steven Spielberg - This household name
    dropped out of high school and applied to
    attend film school three times but was                 Henry Ford - The Ford
    unsuccessful due to his C grade average                Motor Co was Henry Ford’s
                                                           third business, the first two
                                                           didn’t work out.




                            FAILING IS COOL
                         Lots of people have done it and its global...

Thursday, 23 August 12
EXPLORING APP CONCEPTION
                         One method to help you on the journey...

Thursday, 23 August 12
LOOK AT THE LEADER & COPY THEIR APPROACH*
                     Apple builds amazing products...how do they do it?

                                                       *They don’t get it right the first always time either
Thursday, 23 August 12
THEY DO WITH THE A.D.S.*
                                                                                               *Learned from Paul Burford @pburford




    • Whats              an ADS? Its an Application Definition Statement

    • The   goal of an ADS is to define in the simplest possible terms
        what we want our app to be.

    • An ADS              usually looks like this:

        "Whats special about my app" "What does it do"
        "Who is it for"
    http://developer.apple.com/library/ios/#documentation/userexperience/conceptual/mobilehig/AppDesign/AppDesign.html

Thursday, 23 August 12
APPLE PHOTOS APP
    An easy to use photo sharing application for casual iPhone users
             Special        What it does....        Who its for...



Thursday, 23 August 12
Special
                                   MOBILE MIM           Who its for...

               An secure photo viewing application for doctors to
                         review medical images
                                     What it does....

Thursday, 23 August 12
BUBBLE LEVEL APP
            An fun & accurate level application for casual iPhone users
                         Special   What it does....    Who its for...



Thursday, 23 August 12
HOW TO BUILD AN APP...
           First figure out your ADS: Application Definition Statement

Thursday, 23 August 12
"Whats special about my app"

                          "What does it do"

                           "Who is it for"


                         WHATS YOUR ADS?
Thursday, 23 August 12
NOW WHAT?
                         Now you got it then you gotta use it.

Thursday, 23 August 12
USE THE ADS AS A FILTER
     Get the list of all of the features everyone ones wants then run
                       it through the filter of the ADS
Thursday, 23 August 12
LAUNCH THE MVP
                           Minimum Viable Product

Thursday, 23 August 12
Version 1 will disprove
                              most of your
                              assumptions. Example
                              from Hiyalife and Hiya
                              moments. What you
                              think your MVP is may
                              not actually be your MVP




              ADD FEATURES FROM LIST
    Once you have the MVP live then you can start to prioritize the
                          nice to haves
Thursday, 23 August 12
Only difference between a successful entrepreneur and a
                    failure is the failure gave up.
                           Its easy to give up.

Thursday, 23 August 12

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Startup or fall over campus party berlin

  • 2. STARTUP or fall over Case Studies in Failure Thursday, 23 August 12
  • 3. CALL ANYONE ON FB IN ONE CLICK Launch / Learn / Iterate - how not to do it... Thursday, 23 August 12
  • 4. ANATOMY OF A BAD FAIL • Write a 3000 page high level description...(we didn’t do this) • Get a committee to review and give feedback • Ask opinions of your friends and family before you have something to show Thursday, 23 August 12
  • 5. Fail Fail Fail ANATOMY OF A GOOD FAIL Failing fast and iterating violently to get to something... Thursday, 23 August 12
  • 6. Free&calls&to& anybody&that&has& TU&Me& Share&photos& for&free&& Share&your& loca0on& &for&free& Free&texts&to& anybody&& that&has&TU& Me& Send&voice& messages&for&free& 500K DOWNLOADS / 6 WEEKS Social Call 2.0? - take what you learn and make it work Thursday, 23 August 12
  • 7. Thomas Edison - As a boy Beethoven - His music he was told by his teacher Charles Darwin - His father teacher once told him that he that he was too stupid to told him he would amount to was a hopeless composer. learn anything nothing and would be a disgrace to himself and his family Walt Disney - He was fired by the editor of a newspaper for lacking in ideas Soichiro Honda - The founder of Honda was turned down for an engineering job by Toyota after World War Two. Steven Spielberg - This household name dropped out of high school and applied to attend film school three times but was Henry Ford - The Ford unsuccessful due to his C grade average Motor Co was Henry Ford’s third business, the first two didn’t work out. FAILING IS COOL Lots of people have done it and its global... Thursday, 23 August 12
  • 8. EXPLORING APP CONCEPTION One method to help you on the journey... Thursday, 23 August 12
  • 9. LOOK AT THE LEADER & COPY THEIR APPROACH* Apple builds amazing products...how do they do it? *They don’t get it right the first always time either Thursday, 23 August 12
  • 10. THEY DO WITH THE A.D.S.* *Learned from Paul Burford @pburford • Whats an ADS? Its an Application Definition Statement • The goal of an ADS is to define in the simplest possible terms what we want our app to be. • An ADS usually looks like this: "Whats special about my app" "What does it do" "Who is it for" http://developer.apple.com/library/ios/#documentation/userexperience/conceptual/mobilehig/AppDesign/AppDesign.html Thursday, 23 August 12
  • 11. APPLE PHOTOS APP An easy to use photo sharing application for casual iPhone users Special What it does.... Who its for... Thursday, 23 August 12
  • 12. Special MOBILE MIM Who its for... An secure photo viewing application for doctors to review medical images What it does.... Thursday, 23 August 12
  • 13. BUBBLE LEVEL APP An fun & accurate level application for casual iPhone users Special What it does.... Who its for... Thursday, 23 August 12
  • 14. HOW TO BUILD AN APP... First figure out your ADS: Application Definition Statement Thursday, 23 August 12
  • 15. "Whats special about my app" "What does it do" "Who is it for" WHATS YOUR ADS? Thursday, 23 August 12
  • 16. NOW WHAT? Now you got it then you gotta use it. Thursday, 23 August 12
  • 17. USE THE ADS AS A FILTER Get the list of all of the features everyone ones wants then run it through the filter of the ADS Thursday, 23 August 12
  • 18. LAUNCH THE MVP Minimum Viable Product Thursday, 23 August 12
  • 19. Version 1 will disprove most of your assumptions. Example from Hiyalife and Hiya moments. What you think your MVP is may not actually be your MVP ADD FEATURES FROM LIST Once you have the MVP live then you can start to prioritize the nice to haves Thursday, 23 August 12
  • 20. Only difference between a successful entrepreneur and a failure is the failure gave up. Its easy to give up. Thursday, 23 August 12