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Why SEO and PR are BFF's: A PRSA Presentation by Bill Finn of Finn Digital

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Get Started with SEO Today and see success tomorrow
“ People don’t want to connect with brands. They want to connect with each other. Fascinating companies create more opportunities for people to connect with each other; through the brand.” — Sally Hogshead, Author of Fascinate
 
Finn Digital ,[object Object],[object Object],[object Object],[object Object]
Our Rules of Thumb ,[object Object],[object Object],[object Object],[object Object]
Install Analytics
 
Redefine Target Audiences
What are the top three business goals?
Finding the “right” keywords
 
 
 
 
 
 
Strategically Insert Pinnacle Keywords into Copy
Tactics? ,[object Object],[object Object],[object Object]
Measure Keyword Density ,[object Object],[object Object],[object Object],[object Object]
Consistent and Regular Updates to Content
What Vehicles for Content? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Editorial Calendar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Link Juice
Establish opportunities for expanding and increasing traffic from new and existing sources.
 
 
CONTENT. FORWARD.
Engage.
 
What Can Your Digital Agency Do For You with SEO and PR? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Alysha Schertz, BizTimes ,[object Object],[object Object],[object Object],[object Object],[object Object]
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blog.finndigital.com ,[object Object],[object Object],[object Object],[object Object]
 
 

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Why SEO and PR are BFF's: A PRSA Presentation by Bill Finn of Finn Digital

Notas do Editor

  1. Google Analytics Website/blog is the central component to SEO strategy
  2. To match the channel: website, blog, Twitter, press release engines
  3. This changes based on the audience and channel. Keep in mind how will audience use this information? how will audience find the information? how do you define success in this channel?
  4. Steps: Write down all applicable keywords for the content Use Google Ad Words Keyword Tool (https://adwords.google.com/) to narrow your list The Sweet spot = lower competition and higher traffic For a press release your goal = 3 pinnacle keywords The final “pinnacle” keywords will be content, audience and channel specific. Tools like Wordtracker (http://www.wordtracker.com/) will help you find hidden keywords/synonyms that you might not have thought of
  5. Establish schedule for reviewing specific analytics
  6. Online editions of trade publications Online forums or communities Email communications Blogs Social Media related to industry events
  7. Creative Story narrative, voice and theme definition Customer-focused