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Welcome to
2009 CEIR Report Center for Exhibition Industry Research ,[object Object],[object Object],[object Object]
2009 CEIR Report Center for Exhibition Industry Research ,[object Object],[object Object],[object Object]
2009 CEIR Report Center for Exhibition Industry Research ,[object Object],[object Object],[object Object],[object Object],[object Object]
2009 CEIR Report Center for Exhibition Industry Research ,[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Marketing Engage Them With Technology That Attracts Their Attention: ,[object Object],[object Object],[object Object]
Digital Trade Show Marketing
Thought Patterns ,[object Object],[object Object],[object Object],[object Object],[object Object]
10 Ideas in 20 minutes ,[object Object],[object Object],[object Object]
#10. Pre-Event ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#9. Email Strategy ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#8.
#7. Conference Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
#6. Interactive Wall ,[object Object]
#5. Surf the Earth http://www.youtube.com/watch?v=lKUDU9lE--E
#4. Reactive Touchscreens ,[object Object],[object Object],[object Object]
Microsoft Surface ,[object Object]
#3. Augmented Reality ,[object Object],[object Object],[object Object],[object Object]
GE Ecomagination SmartGrid ,[object Object]
#2. SMS Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#1.75 Live Video Blogging ,[object Object],[object Object],[object Object]
 
 
#1.5 Post-Event ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#1. BoothTag ,[object Object],[object Object],[object Object],[object Object]
A Case Study
BoothTag
The Problem ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Performance Goals
The Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Solution, cont’d ,[object Object],[object Object],[object Object],[object Object]
The Solution, cont’d ,[object Object],[object Object],[object Object],[object Object]
Exhibitors receive custom Microsoft Tag barcodes  to display at their booths Players receive a  personalized barcode  within their BoothTag  profile All barcodes contain  contact information Players scan barcodes with the Microsoft Tag Reader to  share contact information  with other players or exhibitors How BoothTag Works
Benefits ,[object Object]
Exhibitors  access contact information  of players that scanned their booth barcode Benefits, cont’d
[object Object],[object Object],[object Object],Lessons Learned
Results ,[object Object],[object Object],[object Object],[object Object]
Results – Day 1 Connections
Results – Day 2 Connections
Results
Buzz ,[object Object],[object Object],[object Object],[object Object]
Buzz cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results – Leaderboard ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results – Top Booths ,[object Object],[object Object],[object Object],[object Object],[object Object]
For a personal demonstration or for more information, contact: ,[object Object],[object Object],[object Object]
Thank You!

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Digital Tradeshow Strategies

Notas do Editor

  1. Reference Obama strategy
  2. Video link: http://www.youtube.com/watch?v=S6sIGd1zU8c
  3. Image shows the two separate applications.
  4. This is the number of connection scans (booth, user and bonus items) that were made on Day 1 of the BizTech Expo.
  5. This is the number of connection scans (booth, user and bonus items) that were made on Day 2 of the BizTech Expo.
  6. Comparison of types of scans: booth, user and bonus
  7. Leaderboard at the end of the BizTech Expo