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Email Marketing: The Digital Glue of Social Media

  DJ Waldow
  Director of Community
  Blue Sky Factory
  May 27, 2010
Who is                                       ?




Blue Sky Factory is all about your success (Blue Sky), and the idea that
success isn't luck or an accident, but something you make (Factory).
Our chosen vehicle for helping you achieve success is email marketing.

                                                                    2
http://www.blueskyfactory.com/oms/


                                     3
Email Marketing:
The Digital Glue of Social Media
                             4
The Next 40 Minutes, 13 seconds (give or take)

                   SILOS
    INTERDEPENDENCY
  CROSS-POLLINATION
                                             5
Silos




        6
EMAIL MARKETING   SOCIAL MEDIA




                            7
EMAIL MARKETING                  SOCIAL MEDIA
    Old school                        New school
       Dead                              Alive
    Dull, Boring                     Shiny, Exciting
  Tough to make $                    “Easy Money”
                    (Note Sarcasm)




                                                       8
THE PERSON MANAGING
 YOUR EMAIL MARKETING
 PROGRAM IS LIKELY NOT
YOUR SOCIAL MEDIA PERSON

                      9
Interdependency




                  10
THIS IS GOOD NEWS!




SO IS THIS!

                               11
Social Media Needs Email Marketing
                               13
Social Media Needs Email Marketing
                               14
Learn how to add
this email sign up
 widget to your
 Facebook page




Email Marketing Needs Social Media
                               15
Email Marketing Needs Social Media
                               16
17
Cross-Pollination




                    18
Include ability to share (make it easy)
                                     19
Include ability to share (make it easy)
                                     20
Ask subscribers to follow, join, watch
                                  21
Ask subscribers to follow, join, watch
                                  22
Ask subscribers to follow, join, watch
                                  23
Ask subscribers to follow, join, watch
                                  24
Provide Incentive (What’s in it for me?)
                                      25
Provide Incentive (What’s in it for me?)
                                      26
Why Cross-Pollinate Email & Social?

1. Makes both email & social media messages more
 powerful & effective
2. Extends the reach of your emails & social
 networks
3. Pinpoints influential brand ambassadors
4. Grows your email database & social networks
5. All the cool kids are doing it

                                            27
28
All the cool kids are doing it!
                                  29
Connect!




    Blue Sky Factory               DJ Waldow
   blueskyfactory.com        Director of Community
blog.blueskyfactory.com   djwaldow@blueskyfactory.com
     @blueskyfactory               @djwaldow




                                                30
OMS 23-City Tour
Coming to a city near you!
   Early Bird savings available now
  www.onlinemarketingsummit.com
IMAGE CREDIT:

•   Silos - http://www.flickr.com/photos/rutlo/3872475221/ (Flickr Creative Commons)
•   Whale - http://www.flickr.com/photos/31468017@N04/3897372665 (Flickr Creative Commons)
•   Bee - http://www.flickr.com/photos/snapr/468258805/ (Flickr Creative Commons)
•   Petco email - http://www.retailemailblog.com/2009/08/am-inbox-3-levels-of-swyn-usage.html




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Online Marketing Summit with DJ Waldow