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Building Blocks of Social Media
Christopher S. Penn, Chief Media Officer



         www.Edvisors.com
NEDMA Social Media Building Blocks
Please consider whether you
 actually need to print this.
www.Edvisors.com
we bring the college crowd
Full Disclosure
NEDMA Social Media Building Blocks
To act as a store of value, a
commodity, a form of money, or
financial capital must be able to
be reliably saved, stored, and
retrieved — and be predictably
useful when it is so retrieved.
- Wikipedia
Why are we here?
Unread
Unseen
Unheard
NEDMA Social Media Building Blocks
ideas that spread, win
if you build it
they will come
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
To act as a store of value, a
commodity, a form of money, or
financial capital must be able to
be reliably saved, stored,
and retrieved — and be
predictably useful when it is so
retrieved. - Wikipedia
Yesterday: 21,528 MySpace friends




    Today: 0 MySpace friends
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
To act as a store of value, a
commodity, a form of money, or
financial capital must be able to
be reliably saved, stored, and
retrieved — and be
predictably useful when it
is so retrieved. - Wikipedia
NEDMA Social Media Building Blocks
NOT
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
social media
media
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
Blocks
Service


Passion


Science


Content
Service



          Social
          Media
Science             Passion
          Power



          Content
Content
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
Things you read
 Things you hear
Things you watch
NEDMA Social Media Building Blocks
brand you
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
Science
NEDMA Social Media Building Blocks
design
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
What do you want
   me to do?
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
testing
HIPPO Problem
airline magazine syndrome
Google Insight
AdWords Keyword
CrazyEgg
Google Optimizer
Google Analytics
Webmaster Tools
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
What is the ROI?
How did you hear
   about us?
Passion
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
Service
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
what’s your first step?
To act as a store of value, a
commodity, a form of money, or
financial capital must be able to
be reliably saved, stored,
and retrieved — and be
predictably useful when it
is so retrieved. - Wikipedia
@
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
Even if LinkedIn disappeared 5 minutes
 after you did this process, that file is
             yours to keep.

 Your data, your network, your social
media life, is now safely in your hands.
NEDMA Social Media Building Blocks
Bring everything full circle.
Find your contacts wherever they are.
Learn different things on different networks
           about the same people.
Facebook        MySpace     LinkedIn    Twitter   None




                   19%


                                       39%
           5%

           4%




                      33%
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
NEDMA Social Media Building Blocks
Summary
Service



          Social
          Media
Science             Passion
          Power



          Content
www.Edvisors.com
  Twitter: @cspenn
cspenn@edvisors.com

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