I spoke on the Bold Talks stage at Hubspot's INBOUND2013 Conference on the topic of Awaken Your Superhero: How Social Media Saves Lives. I looked at the means, motivation, and opportunity behind heroism in the modern age, and how the opportunity to make a difference in the lives of our community, our tribe, is literally in the palm of our hands.

1. #INBOUND13
AWAKEN YOUR SUPERHERO
How Social Can Save and Change Lives
Christopher S. Penn

3. Justice is balance

4. Villains and
heroes share a
common
ground

5. Means
Motive
Opportunity

6. #INBOUND2013
MEANS
MOTIVE
OPPORTUNITY

7. Name these superheroes
?

8. Can read minds anywhere in the world

9. Can alter reality just
by projecting his will

10. Flawless photographic memory
and ability to learn instantly

11. Endless array of tools and
gadgets

12. Name these superheroes
?

13. Can read minds anywhere in the world

14. Can alter reality just
by projecting his will

15. Flawless photographic memory
and ability to learn instantly

16. Endless array of tools and gadgets

17. 50 years ago your
mobile phone’s
capabilities were here

18. Our technology
gives us super
hero powers.

19. #INBOUND2013
MEANS
MOTIVE
OPPORTUNITY

20. Examples of Opportunities
5

21. Ushahidi Open Source
Software

22. Be More Heroic
School Tours

23. Finding a missing girl

24. Helping someone pay
for college

25. Opportunity is waiting.

26. Heroes are born from
darkness because we
desperately need
someone to light the way.

27. #INBOUND2013
MEANS
MOTIVE
OPPORTUNITY

28. The enemy is
corruption.

29. The enemy is apathy.

30. The enemy is cynicism.

31. #INBOUND2013
MEANS
MOTIVE
OPPORTUNITY

32. Are you ready to awaken your

33. @cspenn
Christopher S. Penn
VP Marketing Technology
SHIFT Communications
SHIFTcomm.com
ChristopherSPenn.com