21st Century Email Marketing

•

1 gostou•1,383 visualizações

Christopher Penn

21st Century Email Marketing Visit http://blog.blueskyfactory.com for more information.

Negócios Tecnologia

21st Century
Email Marketing
Christopher S. Penn, VP Strategy and Innovation
www.BlueSkyFactory.com

The corporate plug:

If you send a lot of email (or want
to), we can help you make more
money and reach more customers.
Ask us how.

www.BlueSkyFactory.com

blueskyfactory.com/omsnyc
or just hand me your card

Slides available Monday at
blog.blueskyfactory.com

Do not print this unless you really need to.

$43.62
but only if you don’t FAIL at email marketing

audience

more
delivery
opens
actions
metrics

List: 1,657
Opened: 350 (21.5%)
Clicked: 125 (7.7%)
Complaints/Flagged as spam: ZERO
Unsubscribes: 8 (0.5%)

Taguchi multivariate testing

Publicaster

decide on a goal ﬁrst
then measure to it

Delivery rate
Open rate
Click rate
Unsubscribe rate
Complaint rate
Diagnostic only

Mais conteúdo relacionado

Mais procurados

How to get Personal with Marketing AutomationGetResponse

SurveyMonkey Integration GuideAmbassador

How to use Content for Growth #GrowthMarketingConf Sujan Patel

Building Funnels in Facebook AdsSusan Wenograd

Evolution of Internet and web based businessNeil Patel

[500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays500 Startups

How to Generate 195,013 Visitors a Month Without Spending a Dollar on AdsNeil Patel

PANMA PresentationChris Vasquez

Email marketing secrets that most marketers don't knowElizabeth Yin

Measurement That MattersBMA Carolinas

Eis tue 0815 sponsored breakfast yes mailMediaPost

[500DISTRO] Do You Speak Growth? Examining the Language Behind What Users Want500 Startups

Facebook Analytics - HeroConf 2018Susan Wenograd

Email Deliverability Tips from the ExpertsGetResponse

DMEXCO Presentation - Stranger Danger! How you should (and shouldn't) treat n...GetResponse

7 Common Referral Marketing MythsAmbassador

10 Golden Rules of Online Marketing - Version 10Affiliate Summit

Your marketing funnel is a hot messGetResponse

Sizmek honours :: DataCarlosSizmek

Expanding Reach: How Affiliates and Social Drive TogetherAffiliate Summit

Mais procurados (20)

How to get Personal with Marketing Automation

SurveyMonkey Integration Guide

How to use Content for Growth #GrowthMarketingConf

Building Funnels in Facebook Ads

Evolution of Internet and web based business

[500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

How to Generate 195,013 Visitors a Month Without Spending a Dollar on Ads

PANMA Presentation

Email marketing secrets that most marketers don't know

Measurement That Matters

Eis tue 0815 sponsored breakfast yes mail

[500DISTRO] Do You Speak Growth? Examining the Language Behind What Users Want

Facebook Analytics - HeroConf 2018

Email Deliverability Tips from the Experts

DMEXCO Presentation - Stranger Danger! How you should (and shouldn't) treat n...

7 Common Referral Marketing Myths

10 Golden Rules of Online Marketing - Version 10

Your marketing funnel is a hot mess

Sizmek honours :: Data

Expanding Reach: How Affiliates and Social Drive Together

Destaque

I Want Control Of My Mobile Content And I Want It NowThe Content Advisory

Socialfresh Goal FocusedChristopher Penn

Social Media Job Search with @cspennChristopher Penn

Leveraging Social Media as presented at NCHELPChristopher Penn

Content Marketing Beyond The Buzz And Into RealityThe Content Advisory

Advanced Email+Social IntegrationChristopher Penn

Why Monetization is Vital to New MediaChristopher Penn

Evolving Beyond Analytics - Getting To Meaningful MeasurementThe Content Advisory

Destaque (8)

I Want Control Of My Mobile Content And I Want It Now

Socialfresh Goal Focused

Social Media Job Search with @cspenn

Leveraging Social Media as presented at NCHELP

Content Marketing Beyond The Buzz And Into Reality

Advanced Email+Social Integration

Why Monetization is Vital to New Media

Evolving Beyond Analytics - Getting To Meaningful Measurement

Semelhante a 21st Century Email Marketing

21st Century Email Marketing: What you need to know to make email work for youBlue Sky Factory

21st Century Email Marketing as presented at MARCOM ForumChristopher Penn

Effective Email Marketing as presented at Eduweb 2011Christopher Penn

Eduweb 110802124753-phpapp02writemcsean

Lifecycle Marketing for CPAs (CPEs for CPAs class)Desiree Colonna

E-Mail Marketing & What You Need to KnowPaul Prewitt

Word of Mouth Makes CentsMike Eddy

TractionSam Witteveen

Viral Marketing, Igniting the BuzzSallie Burnett

Fishbowl 2011 NRA Show PanelFishbowl Inc

[Webcast] How to Get Your Email Marketing Off the GroundSendGrid

HatlingFlint KNOW SeriesFlint Group

iLaunch: Get goingElizabeth Yin

IAC Facebook ROI MattersPeter Podolinsky

Bob sacco portfolio of Sales and Marketing collateralBob Sacco

Clickminded digital marketing strategy David Raudales

More Money, Same Traffic, List Building & PathsAffiliate Summit

Using email to get relevant and to get incremental revenue by www velomarketi...Velo//

Attain Response PresentationMarkeith Johnson

Landing local customers webinar finalMargaret Stangl

Semelhante a 21st Century Email Marketing (20)

21st Century Email Marketing: What you need to know to make email work for you

21st Century Email Marketing as presented at MARCOM Forum

Effective Email Marketing as presented at Eduweb 2011

Eduweb 110802124753-phpapp02

Lifecycle Marketing for CPAs (CPEs for CPAs class)

E-Mail Marketing & What You Need to Know

Word of Mouth Makes Cents

Traction

Viral Marketing, Igniting the Buzz

Fishbowl 2011 NRA Show Panel

[Webcast] How to Get Your Email Marketing Off the Ground

HatlingFlint KNOW Series

iLaunch: Get going

IAC Facebook ROI Matters

Bob sacco portfolio of Sales and Marketing collateral

Clickminded digital marketing strategy

More Money, Same Traffic, List Building & Paths

Using email to get relevant and to get incremental revenue by www velomarketi...

Attain Response Presentation

Landing local customers webinar final

Mais de Christopher Penn

Cognitive Marketing Keynote - Christopher S. PennChristopher Penn

Why PR for Startups?Christopher Penn

Email Marketing 2014 EditionChristopher Penn

How to Measure the Impact of Content Marketing WebinarChristopher Penn

From Likes to Leads: How to Find, Build, and Convert New Audiences to Grow Yo...Christopher Penn

6 TChristopher Penn

Where Marketing's Next Great Ideas Will Come FromChristopher Penn

How Social Media Broke PR (and how to fix it)Christopher Penn

Linkedin For Businesses WebinarChristopher Penn

Awaken Your Superhero: How Social Media Saves LivesChristopher Penn

Critical Influence in Social MediaChristopher Penn

Understanding the power of earned media - Social Fresh EastChristopher Penn

How to attract sales and new business with your LinkedIn ProfileChristopher Penn

Email marketing for prChristopher Penn

Marketing White Belt: Basics For the Digital MarketerChristopher Penn

Digital Marketing ROI at Blogworld NYCChristopher Penn

SpeakChristopher Penn

WhatCounts.com: Find and Grow Your Email Marketing ROIChristopher Penn

Performance Based Social MediaChristopher Penn

Internet Marketing ROIChristopher Penn

Mais de Christopher Penn (20)

Cognitive Marketing Keynote - Christopher S. Penn

Why PR for Startups?

Email Marketing 2014 Edition

How to Measure the Impact of Content Marketing Webinar

From Likes to Leads: How to Find, Build, and Convert New Audiences to Grow Yo...

6 T

Where Marketing's Next Great Ideas Will Come From

How Social Media Broke PR (and how to fix it)

Linkedin For Businesses Webinar

Awaken Your Superhero: How Social Media Saves Lives

Critical Influence in Social Media

Understanding the power of earned media - Social Fresh East

How to attract sales and new business with your LinkedIn Profile

Email marketing for pr

Marketing White Belt: Basics For the Digital Marketer

Digital Marketing ROI at Blogworld NYC

Speak

WhatCounts.com: Find and Grow Your Email Marketing ROI

Performance Based Social Media

Internet Marketing ROI

Último

John Halpern sued for sexual assault.pdfAmzadHosen3

BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444

Forklift Operations: Safety through CartoonsForklift Trucks in Minnesota

Insurers' journeys to build a mastery in the IoT usageMatteo Carbone

👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022

A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora

Mondelez State of Snacking and Future Trends 2023Neil Kimberley

Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting

Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...amitlee9823

Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888

Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora

Katrina Personal Brand Project and portfolio 1kcpayne

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066

Value Proposition canvas- Customer needs and painsP&CO

B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201

Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823

FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs

Famous Olympic Siblings from the 21st Centuryrwgiffor

21st Century Email Marketing

1. 21st Century Email Marketing Christopher S. Penn, VP Strategy and Innovation www.BlueSkyFactory.com

2. The corporate plug: If you send a lot of email (or want to), we can help you make more money and reach more customers. Ask us how. www.BlueSkyFactory.com

3. blueskyfactory.com/omsnyc or just hand me your card

4. #omsnyc

5. Slides available Monday at blog.blueskyfactory.com Do not print this unless you really need to.

7. Today’s goal

8. $43.62

9. $43.62 but only if you don’t FAIL at email marketing

10.

11. 5 things every email marketer wants

12. audience more delivery opens actions metrics

13. audience more delivery opens actions metrics

14. make it easy

15. tell people what to expect

16. tell people what to expect

17. your greatest source of new audience

18.

19.

20.

21. http://www.blueskyfactory.com/fbsign

22.

23.

24. 135.67% increased reach

25. audience more delivery opens actions metrics

26.

27. David Sifry not this ESP

28.

29.

30. the new whitelist is...

31.

32. List: 1,657 Opened: 350 (21.5%) Clicked: 125 (7.7%) Complaints/Flagged as spam: ZERO Unsubscribes: 8 (0.5%)

33. the ship sinker

34. audience more delivery opens actions metrics

35. past great email

36.

37. from:

38. subject:

39. Google

40. Google Wonder Wheel

41. Google Wonder Wheel

42. Google Adwords Keyword Tool

43. Google Adwords Keyword Tool

44. Test using social media!

45. subject #1 wins

46. Magazine Stands

47. Publicaster

48. audience more delivery opens actions metrics

49.

50. Publicaster Inbox Preview

51. Taguchi multivariate testing Publicaster

52. what do you test?

53.

54.

55.

56.

57. http://ar.gy/vintage

58. audience more delivery opens actions metrics

59. decide on a goal ﬁrst then measure to it

60. Delivery rate Open rate Click rate Unsubscribe rate Complaint rate Diagnostic only

61. Photo Credit: AlanCleaver_2000

62. Photo credit: SashaW

63. Photo credit: Make Lemons

64. Google Analytics Settings

65. GA: Goal Conversions

66. GA: Campaign Report

67. audience more delivery opens actions metrics

68. blueskyfactory.com/omsnyc or just hand me your card

21st Century Email Marketing

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Destaque

Destaque (8)

Semelhante a 21st Century Email Marketing

Semelhante a 21st Century Email Marketing (20)

Mais de Christopher Penn

Mais de Christopher Penn (20)

Último

Último (20)

21st Century Email Marketing