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The Company reports its financial results in accordance with generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP financial measures used in managing the business may provide users of this
financial information additional meaningful comparisons between current results and results in prior operating periods. Management believes that these non-GAAP financial measures can provide additional meaningful reflection of underlying
trends of the business because they provide a comparison of historical information that excludes certain items that impact the overall comparability. Management also uses these non-GAAP financial measures in making financial, operating and
planning decisions and in evaluating the Company's performance. See the Table below for supplemental financial data and corresponding reconciliations to GAAP financial measures for the three months ended March 31, 2006 and April 1, 2005.
Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company’s reported results prepared in accordance with GAAP.



                                                                                                                     THE COCA-COLA COMPANY AND SUBSIDIARIES
                                                                                                                   Reconciliation of GAAP to Non-GAAP Financial Measures
                                                                                                                                             (UNAUDITED)
                                                                                                                          (In millions except per share data and percentages)


                                                                                  Three Months Ended March 31, 2006                                                                             Three Months Ended April 1, 2005
                                                                                     Items Impacting Comparability                                                                                Items Impacting Comparability
                                                                                                                                                                                                                                      Accelerated                                      % Change - After
                                                                                                                                       After                                                                                                                After
                                                                                                  Asset                                                                        Issuances of                        Repatriation of   Amortization of                      % Change -     Considering
                                                                                                                                   Considering                                                                                                          Considering
                                                                                Equity         Impairments/        Certain Tax                                                Stock by Equity    Resolution of        Foreign         Stock-Based                          Reported         Items
                                                           Reported                                                                   Items              Reported                                                                                          Items
                                                                               Investee        Restructuring        Matters*                                                     Investees        Tax Matters        Earnings        Compensation                           (GAAP)       (Non-GAAP)
                                                            (GAAP)                                                                 (Non-GAAP)             (GAAP)                                                                                        (Non-GAAP)
Net Operating Revenues                                           $5,226                                                                   $5,226                $5,206                                                                                        $5,206          0               0
Cost of goods sold                                                1,726                                                                    1,726                   1,818                                                                                       1,818          (5)            (5)

Gross Profit                                                      3,500                                                                    3,500                   3,388                                                                                       3,388          3               3
Selling, general and administrative expenses                      2,060                                                                    2,060                   2,029                                                                        ($50)          1,979          2               4
Other operating charges                                               45                                 ($45)                                -                      -                                                                                           -             --             --
Operating Income                                                  1,395                                    45                              1,440                   1,359                                                                          50           1,409          3               2
Interest income                                                       70                                                                      70                         60                                                                                          60      17              17
Interest expense                                                      63                                                                      63                         68                                                                                          68       (7)            (7)
Equity income - net                                                      86               $9                                                      95                     91                                                                                          91       (5)             4
Other income (loss) - net                                            (13)                                                                     (13)                   (17)                                                                                        (17)          --             --
Gain on issuances of stock by equity investees                       -                                                                        -                          23             ($23)                                                                    -             --             --
Income Before Income Taxes                                        1,475                   9                45                              1,529                   1,448                  (23)                                                    50           1,475          2               4
Income taxes                                                        369                   1                    7           ($10)             367                    446                    (8)             $56              ($152)                12            354          (17)             4
Net Income                                                       $1,106                   $8              $38              $10             $1,162               $1,002                  ($15)              ($56)            $152                $38           $1,121         10               4

Diluted Net Income Per Share                                      $0.47             $0.00               $0.02             $0.00            $0.49                   $0.42               ($0.01)           ($0.02)            $0.06              $0.02           $0.47         12               4

Average Shares Outstanding - Diluted                              2,366             2,366               2,366             2,366            2,366                   2,410               2,410              2,410             2,410              2,410           2,410          (2)            (2)

Gross Margin                                                      67.0%                                                                    67.0%                   65.1%                                                                                       65.1%
Operating Margin                                                  26.7%                                                                    27.6%                   26.1%                                                                                       27.1%
Effective Tax Rate                                                25.0%                                                                    24.0%                   30.8%                                                                                       24.0%

Note: Items to consider for comparability include primarily charges, gains, and accounting changes. Charges and accounting changes negatively impacting net income are reflected
as increases to reported net income. Gains positively impacting net income are reflected as deductions to reported net income.

* Primarily related to increases in reserves related to certain tax matters.




                                                                                                                                                        - more -
The Company reports its financial results in accordance with generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP financial
measures used in managing the business may provide users of this financial information additional meaningful comparisons between current results and results in prior operating
periods. Management believes that these non-GAAP financial measures can provide additional meaningful reflection of underlying trends of the business because they provide a
comparison of historical information that excludes certain items that impact the overall comparability. Management also uses these non-GAAP financial measures in making financial,
operating and planning decisions and in evaluating the Company's performance. See the Table below for supplemental financial data and corresponding reconciliations to GAAP
financial measures for the three months ended March 31, 2006 and April 1, 2005. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the
Company’s reported results prepared in accordance with GAAP.




                                                               THE COCA-COLA COMPANY AND SUBSIDIARIES
                                                            Reconciliation of GAAP to Non-GAAP Financial Measures
                                                                     Operating Income (Loss), by Segment
                                                                                   (UNAUDITED)
                                                                         (In millions except percentages)

                                             Three Months Ended March 31, 2006                    Three Months Ended April 1, 2005

                                                           Items                                                Items
                                                         Impacting                                            Impacting
                                                        Comparability                                        Comparability
                                                                                                                                                                   % Favorable
                                                                                                                                                                  (Unfavorable) -
                                                                                                                                                 % Favorable           After
                                                                             After                                                    After
                                                                                                              Accelerated
                                                                                                                                                (Unfavorable) -    Considering
                                                                         Considering                                              Considering
                                                             Asset                                           Amortization of
                                                                                                                                                  Reported            Items
                                                         Write-downs/                                         Stock-Based
                                         Reported                           Items              Reported                              Items
                                                                                                                                                   (GAAP)
                                                         Restructuring                                       Compensation                                          (Non-GAAP)
                                          (GAAP)                         (Non-GAAP)             (GAAP)                            (Non-GAAP)

North America                                  $388                               $388              $313                $12              325         24                 19
Africa                                          103                                 103                90                     3           93         14                 11
East, South Asia and Pacific Rim                107                 $3              110                88                     3           91         22                 21
European Union                                  455                                 455               512                     3          515         (11)               (12)
Latin America                                   349                                 349               277                     4          281         26                 24
North Asia, Eurasia and Middle East             317                                 317               409                     3          412         (22)               (23)
Bottling Investments                             (57)               42              (15)              (55)               -               (55)         (4)               73
Corporate                                      (267)                               (267)             (275)                   22         (253)         3                 (6)
Consolidated                                 $1,395                $45          $1,440             $1,359               $50           $1,409          3                  2

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coca cola Reconciliation of Q1 2006 Non-GAAP Financial Measures

  • 1. The Company reports its financial results in accordance with generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP financial measures used in managing the business may provide users of this financial information additional meaningful comparisons between current results and results in prior operating periods. Management believes that these non-GAAP financial measures can provide additional meaningful reflection of underlying trends of the business because they provide a comparison of historical information that excludes certain items that impact the overall comparability. Management also uses these non-GAAP financial measures in making financial, operating and planning decisions and in evaluating the Company's performance. See the Table below for supplemental financial data and corresponding reconciliations to GAAP financial measures for the three months ended March 31, 2006 and April 1, 2005. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company’s reported results prepared in accordance with GAAP. THE COCA-COLA COMPANY AND SUBSIDIARIES Reconciliation of GAAP to Non-GAAP Financial Measures (UNAUDITED) (In millions except per share data and percentages) Three Months Ended March 31, 2006 Three Months Ended April 1, 2005 Items Impacting Comparability Items Impacting Comparability Accelerated % Change - After After After Asset Issuances of Repatriation of Amortization of % Change - Considering Considering Considering Equity Impairments/ Certain Tax Stock by Equity Resolution of Foreign Stock-Based Reported Items Reported Items Reported Items Investee Restructuring Matters* Investees Tax Matters Earnings Compensation (GAAP) (Non-GAAP) (GAAP) (Non-GAAP) (GAAP) (Non-GAAP) Net Operating Revenues $5,226 $5,226 $5,206 $5,206 0 0 Cost of goods sold 1,726 1,726 1,818 1,818 (5) (5) Gross Profit 3,500 3,500 3,388 3,388 3 3 Selling, general and administrative expenses 2,060 2,060 2,029 ($50) 1,979 2 4 Other operating charges 45 ($45) - - - -- -- Operating Income 1,395 45 1,440 1,359 50 1,409 3 2 Interest income 70 70 60 60 17 17 Interest expense 63 63 68 68 (7) (7) Equity income - net 86 $9 95 91 91 (5) 4 Other income (loss) - net (13) (13) (17) (17) -- -- Gain on issuances of stock by equity investees - - 23 ($23) - -- -- Income Before Income Taxes 1,475 9 45 1,529 1,448 (23) 50 1,475 2 4 Income taxes 369 1 7 ($10) 367 446 (8) $56 ($152) 12 354 (17) 4 Net Income $1,106 $8 $38 $10 $1,162 $1,002 ($15) ($56) $152 $38 $1,121 10 4 Diluted Net Income Per Share $0.47 $0.00 $0.02 $0.00 $0.49 $0.42 ($0.01) ($0.02) $0.06 $0.02 $0.47 12 4 Average Shares Outstanding - Diluted 2,366 2,366 2,366 2,366 2,366 2,410 2,410 2,410 2,410 2,410 2,410 (2) (2) Gross Margin 67.0% 67.0% 65.1% 65.1% Operating Margin 26.7% 27.6% 26.1% 27.1% Effective Tax Rate 25.0% 24.0% 30.8% 24.0% Note: Items to consider for comparability include primarily charges, gains, and accounting changes. Charges and accounting changes negatively impacting net income are reflected as increases to reported net income. Gains positively impacting net income are reflected as deductions to reported net income. * Primarily related to increases in reserves related to certain tax matters. - more -
  • 2. The Company reports its financial results in accordance with generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP financial measures used in managing the business may provide users of this financial information additional meaningful comparisons between current results and results in prior operating periods. Management believes that these non-GAAP financial measures can provide additional meaningful reflection of underlying trends of the business because they provide a comparison of historical information that excludes certain items that impact the overall comparability. Management also uses these non-GAAP financial measures in making financial, operating and planning decisions and in evaluating the Company's performance. See the Table below for supplemental financial data and corresponding reconciliations to GAAP financial measures for the three months ended March 31, 2006 and April 1, 2005. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company’s reported results prepared in accordance with GAAP. THE COCA-COLA COMPANY AND SUBSIDIARIES Reconciliation of GAAP to Non-GAAP Financial Measures Operating Income (Loss), by Segment (UNAUDITED) (In millions except percentages) Three Months Ended March 31, 2006 Three Months Ended April 1, 2005 Items Items Impacting Impacting Comparability Comparability % Favorable (Unfavorable) - % Favorable After After After Accelerated (Unfavorable) - Considering Considering Considering Asset Amortization of Reported Items Write-downs/ Stock-Based Reported Items Reported Items (GAAP) Restructuring Compensation (Non-GAAP) (GAAP) (Non-GAAP) (GAAP) (Non-GAAP) North America $388 $388 $313 $12 325 24 19 Africa 103 103 90 3 93 14 11 East, South Asia and Pacific Rim 107 $3 110 88 3 91 22 21 European Union 455 455 512 3 515 (11) (12) Latin America 349 349 277 4 281 26 24 North Asia, Eurasia and Middle East 317 317 409 3 412 (22) (23) Bottling Investments (57) 42 (15) (55) - (55) (4) 73 Corporate (267) (267) (275) 22 (253) 3 (6) Consolidated $1,395 $45 $1,440 $1,359 $50 $1,409 3 2