Winn-DixieStoresIncInvestorDay

Executing our Initiatives Winn Dixie Stores, Inc. Investor Day Hosted by Karen Short Friedman, Billings, Ramsey & Co., Inc October 9, 2007

Safe Harbor Statement ,[object Object]

Meeting Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Executing our Initiatives Peter Lynch Chairman, President & CEO Winn Dixie Stores, Inc. October 9, 2007

Early Progress in our Multi-Year Turnaround ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Customers are responding favorably to our initiatives – Winn-Dixie received its highest score ever in customer service based on the recent ACSI Index in the supermarket category. Source: Univ. of Michigan – the American Consumer Satisfaction Index (ACSI) February 2007.

Foundation For Future Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Energized the 52,000 associates whose dedication and commitment to “getting better all the time” is critical to our continued success

Winn-Dixie Market Position 521 stores and 52,000 associates in 22 DMAs Source: ACNeilsen Retail ACView as of Q2’ 2007

Senior Management Team Experienced and Committed Leadership

Our Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Rebuilding Trust in Our Brand ,[object Object],[object Object],[object Object],[object Object],Corporate Brands Program

Rebuilding Trust in Our Brand ,[object Object],Three Quality Tiers

Investing Capital in Our Stores ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FY2008: Investing $140 million on our remodel initiative

Investing Capital in Our Stores ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Offensive” compared to “Defensive” (1) The sales lift calculation for offensive and defensive remodels excludes the post grand re-opening period, meaning the four-week period of heavy promotions, which is therefore not included in our progress report.

Investing Capital in Our Stores ,[object Object],[object Object],[object Object],[object Object],[object Object],Remodels are meeting expectations (1) Estimated competitive impact is based on management’s assessment of the sales impact from a new competitive store opening. This assessment is based on the sales impact Winn-Dixie has experienced in the past when a competitor has opened in our operating region.

Investing Capital in Our Stores ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FY08 Remodels

Merchandising for the Neighborhood ,[object Object],[object Object],[object Object],Building a stronger and more competitive Winn-Dixie

Training and Developing our Associates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Motivated Associates

Our Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Focus on Achieving Profitable Sales ,[object Object],Adjusted EBITDA

Focus on Achieving Profitable Sales ,[object Object],[object Object],[object Object],[object Object],Positive identical store sales trend

Focus on Achieving Profitable Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],Improving gross margins and leveraging expenses Gross margin and operating and administrative expenses include $3.2 million and $17.4 million from favorable development of prior years’ insurance claims, primarily related to workers’ compensation, respectively.

Focus on Achieving Profitable Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Net operating loss carry-forward

Focus on Achieving Profitable Sales ,[object Object],[object Object],[object Object],[object Object],FY08 Capital Expenditures

Focus on achieving profitable sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FY08 other non-cash and cash items

Appendix Winn Dixie Stores, Inc. October 9, 2007

Winn-DixieStoresIncInvestorDay

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