Greman Food Service industry analysis with focus on insights on restaurant chains in Germany
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2. AMATI
& Associates
2
Food service Market in Germany
Commercial restaurants represent more then 50% of the food service in Germany, and they are expected to
grow by 1,8% by 2016
Food Service
Commercial
Collective
Travel
Hotels
Other
Value Share E 2011-16
35,950 M
EUR
19,835 M
EUR
3,250
M EUR
6,550
M EUR
3,200
M EUR
Description
+1.8%
+1.18%
+2.2%
+0,5%
+2%
Independents,
Chains, Groups
Schools, In-
company,
Hospitals
Petrol Stations,
Roadside
Restaurants
Hotels
Vending
3. AMATI
& Associates
2006 2007 2008 2009 2010 2011
Mn Transactions
(Total Market)
2006 2007 2008 2009 2010 2011
# of outlets (Total
Market)
3
Restaurant Market in Germany
Since 2006 Restaurant market in Germany is growing in volume but not in value
+2%
-6%
• 2010 has been an important year
because the negative trend on
both revenues and volume has
reversed.
• Transactions are at higher level
then 2006, despite being lower in
09-10
• Revenues decline seem to have
come to an halt, but 2006 levels
are far away
• Ticket per transaction is also
lower, but absolute data seems to
be in generally high
2006 2007 2008 2009 2010 2011
Ticket per Transaction
(Total Market)
-6%
2006 2007 2008 2009 2010 2011
Revenues M EUR
(Total Market)
-4%
4. AMATI
& Associates
2006 2007 2008 2009 2010 2011
Mn Transaction
(Chains)
2006 2007 2008 2009 2010 2011
# of outlets (Chains)
4
Restaurant Market in Germany: Chains
Chains in Germany are growing both in volume and in value, whereas average ticket is declining
+10%
• Revenues are growing steadily in
the past 3 years, above 2006
levels
• Transaction – which had slowed
in 2008 – have been growing year
over year ever since
• Average ticket price (which also
seems very high) is lower and
lower
• Number of outlets grew by 6%
since 2006, although there has
been a decline between 10 and
11
2006 2007 2008 2009 2010 2011
Ticket per Transaction
(Chains)
-3%
+6%
2006 2007 2008 2009 2010 2011
Revenues (Chains)
+6%
5. AMATI
& Associates
5
Restaurant Market in Germany: Trends
Casual Dining Chains are growing both in transactions and outlets, although not on average ticket size
• In the period 2006-2011 growth was driven by either increment in number of transactions or in average transaction size,
never through both concurrently
Asian
Independents
Casual Dining
Chain
Europeans
Chain
Europeans
Independents
Latin-American
Chain
Latin-American
Independents
Middle Eastern
Independents
North
American Chain
Other
Independents
Pizza Chain
Pizza
Independents
Total
90
95
100
105
110
115
120
90 95 100 105 110 115
Index No. of Outlets 2006-2011
IndexTransaction2006-2011
Asian
Independents
Casual Dining
Chain
Europeans
Chain
Europeans
Independents
Latin-
American
Chain
Latin-
American
Independents
Middle
Eastern
Independents
North
American
Chain
Other
Independents
Pizza Chain
Pizza
Independents
Total Market
90
95
100
105
110
115
90 95 100 105 110 115 120
Index No. of Transaction per Outlet 2006-2011
IndexAverageTicketSize2006-2011
6. AMATI
& Associates
6
Restaurant Market in Germany: Average turn-over per POS
Casual Dining have strong revenues per outlet yet feeble growth
• North and South
American chains, lead
the set although the
latter have lost ground
in the past 5 years
(-10%)
• Casual Dining it’s a
strong third, although
with small growth
• Biggest growth of
turnover per outlet is
registered among the
pizza chains
• Other type of format
grew up to 5% in the
period 2006-2011
North
American
Chain
La0nAmerican
Chain
Casual
Dining
Chain
Pizza
Chain
Other
Indipendents
La0nAmerican
Indipendents
Europeans
Chain
Middle
Eastern
Indipendents
Pizza
Indipendents
Europeans
Indipendents
Asian
Indipendents
EUR per Outlet - 2011 Difference 06-11
7. AMATI
& Associates
7
Restaurant Market in Germany: Chains by offering
European chains dominate the market in distribution, volume and value
• European Chains: include local food, Italian, Spanish and French
• North American are not including Fast Food chains
• Latin American are mostly Mexican chains (Full Service Restaurants)
Europeans
Chain
La0n-‐
American
Chain
12%
Pizza
Chain
North
American
Chain
No. of Outlets (2011)
Europeans
Chain
La0nAmeric
an
Chain
Pizza
Chain
North
American
Chain
Mn Transactions (2011)
Europeans
Chain
La0nAmeric
an
Chain
Pizza
Chain
North
American
Chain
Revenues (2011 EUR)
8. AMATI
& Associates
8
Restaurant Market in Germany: Chains by offering
European chains dominate the market in distribution, volume and value
McDonald
Burger
King
LSG
(Lu5hansa)
Tank
&
Rast
Nordsee
Subway
SSSP
DE
Ikea
Aral
Yum!
Others
Chains: Share of Market 2011
McDonald
Burger
King
Nordsee
Subway
Yum
Marché
Vapiano
Joey's
Pizza
Kamps
Hallo
Pizza
FAST FOOD (M EUR)
Block Gruppe
Kuffler
Maredo
Gastro & Soul
Laggner
Haberl
AGG
Schweinske
Wienerwald
Pongratz
TRADITIONAL RESTO CHAINS (M EUR)