4. How do we measure influence?
Wednesday, 22 February 12
5. How do we measure influence?
If Alice’s message gets retweeted, how much
should I increase her influence score?
Wednesday, 22 February 12
6. How do we measure influence?
If Alice’s message gets retweeted, how much
should I increase her influence score?
V.S.
Wednesday, 22 February 12
7. How do we measure influence?
If Alice’s message gets retweeted, how much
should I increase her influence score?
V.S.
If Alice is influential, how much more likely is it
that her message gets retweeted?
Wednesday, 22 February 12
8. How do we measure influence?
If Alice’s message gets retweeted, how much
should I increase her influence score?
V.S.
If Alice is influential, how much more likely is it
that her message gets retweeted?
influence is not a function of behaviour, it’s an
explanation
Wednesday, 22 February 12
9. So What is Data Science?
V.S.
data hypothesis
hypothesis data
Wednesday, 22 February 12
10. So What is Data Science?
V.S.
data hypothesis
hypothesis data
“data science is not about counting patterns in data, it’s
about building an understanding of why they are there”
Wednesday, 22 February 12
15. Data Science in
PeerIndex
data infrastructure
product
design
business
intelligence
influence
research
Wednesday, 22 February 12
16. Data Science in
PeerIndex
data infrastructure
sales
analytics
product
design
business
intelligence
influence
research
Wednesday, 22 February 12
17. Data Science in
PeerIndex
data infrastructure
marketing
analytics
sales
analytics
product
design
business
intelligence
influence
research
Wednesday, 22 February 12
19. Wrap up
• check out PeerIndex, let us know what you think
Wednesday, 22 February 12
20. Wrap up
• check out PeerIndex, let us know what you think
• data scientists tell stories to explain the data
Wednesday, 22 February 12
21. Wrap up
• check out PeerIndex, let us know what you think
• data scientists tell stories to explain the data
• data science extends well beyond technology
Wednesday, 22 February 12
22. Thanks
... and extra points for for spelling my name correctly
Wednesday, 22 February 12