IBERIA is interesting in learning the potential brand benefits that social media can provide.

1. Digital Communication, brand awareness & social media Final Individual Assignment IBERIA & Social Media Session 8 Prof.LIVIO HUGHES & JUAN BAUTISTA GARCÍA ALCÁZAR Masters in Digital Marketing By: Eduardo Ferreira

3. How social networking is and can have an impact on the Brand, Business & Site objectives.

4. How IBERIA can benefit from a presence in Social Networking.

7. Age: 35 to 49 and 50+

8. Heritage: Caucasian and Hispanic

9. Income annual more than $60,000

10. Education: College EducatedTARGET

11. Which countries does IBERIA target? IBERIA currently flies to 38 domestic and 82 international destinations in 44 countries across Africa, Americas, Asia and Europe

12. What is Social Media? Definition: At its most basic, social media is a shift in how people discover, read and share news, information and content (communication); transforming people from content readers into publishers. SOCIAL MEDIA PLATFORMS & KEY PLAYERS

14. Corporate talk formal

15. Corporate created content

16. Newsletters/emails

17. Doing Communications

19. Authenticity & transparency; informal

20. User created content (co-creation)

21. Blogs, Social networks, SMM

22. Building Communities

24. Conversions and sales

25. Customer LoyaltyIBERIA can achieve its Site Objectives by targeting key social networking sites. On these sites they can interact with customers within their demographic profile and geographical segmentation. The key for IBERIA is to have a presence where their target audience socializes.

26. The social networking demographics are a good match today and in the future for IBERIA’s Target. Millenials By 2010, millenials will outnumber baby boomers • $350 billion in spending power • Spend over 16 hours a week online • 96% have joined a social network • They care about what their friends think and what they like, not traditional marketing and ads Baby Boomers • 41% of baby boomers have visited a social networking site • +55 Women fastest growing demographic on Face book • More stable, dependable income

27. What is the number of Social Networking Users by Country? The reach potential within IBERIA’s geographic segmentation in Social Networking sites is over 200 million users. The opportunity to raise brand awareness and position key offerings to the target customer is significant.

28. So which Social Networking Sites should Iberia target?

29. Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. It has over 8 million active users.

30. Face book is a social networking website intended to connect friends, family, and business associates. It has over 300 million active users.

31. YouTube is a video sharing website on which users can upload and share video. It has over 300 million active users.

32. Flickr is a web site that offers photo sharing and a host of related services for users of any level — beginners to professionals. It has over 5 million active users.

33. Residents can explore, meet other residents, socialize, participate in individual and group activities, and create and trade virtual property and services with one another, or travel throughout the world (which residents refer to as "the grid”). It has over 3 million users.

35. JetBlue Airways

36. Delta Airlines

39. Socialize and engage with target customers in key social networking sites.

40. Profit from the “explosive “ growth of Social Networking sites.

41. Online tools to track and monitor what is being said about the IBERIA brand.

42. Measure the success of the brand’s activities in Social Networking sites.

43. Gain a competitive advantage and best practices from other companies in the industry.

45. FLICKR http://www.quantcast.com/flickr.com http://www.knowtebook.com/uploaded/2008/07/flickr.png http://www.alexa.com/siteinfo/flickr.com http://www.flickr.com/ http://www.smallbusinesssem.com/articles/marketing-on-flickr/ Second Life http://secondlife.com/ http://www.alexa.com/siteinfo/secondlife.com http://www.quantcast.com/secondlife.com#summary http://en.wikipedia.org/wiki/Second_Life What is Social Media: www.sxc.hu/profile/nickwinch >