Emerging Technologies and Weaving Them Into Your Business

Emerging Technologies and
weaving them into your business

Fergal Coleman

www.buaconsulting.com/emerging-tech

Objectives today

- Open discussion on the use of technology
- Look at Emerging Technologies Model
- Provide some examples, case studies
- How can we use emerging technologies in the
coming year
- What am I going to do?


Todays Presenter – Fergal Coleman

Ably assisted with quotes from
Lucius Annaeus Seneca
(c. 4 BC – AD 65)
Why?
• He advocated a simple, pure, virtuous
lifestyle
• He was a stoic – the stoics believed in
the certainty of knowledge, which can
be attained through the use of reason

• As an IT Consultant I know technology
can provide us with certainty of
knowledge.
• However we need to keep it simple and
use reason when implementing
technology – what’s the business
objective? www.buaconsulting.com/emerging-tech

• Like Seneca we don’t always practice what we preach!


Why Implement Technology?


Where are we now?
(in terms of use of Web tools)

• www.surveymonkey.com
• www.skype.com
• www.gotomypc.com
• www.webex.com; www.gotomeeting.com
• Content Management Systems
• Are you getting the most from the tools you use every day?
– www.google.com/alerts
– www.LinkedIn.com - Ask an expert


Table Discussion

We should every night call ourselves to an account: what infirmity have I
mastered to-day? what passions opposed? what temptation resisted? what
virtue acquired? Our vices will abate of themselves if they be brought
every day to the shrift.


• Discuss how you have used technology

– To improve service delivery
– Reduce business process cost
– Leverage existing IT infrastructure (and data)

• Where has technology not been successful?
• Relate the best examples from each table


Gartner Hype Cycle


Mash-Ups and
Virtual Worlds

Web 2.0 Workplace Technologies

Web 2.0

Wikis

SOA, Location Aware
Technologies


“Despite the changes in specific technologies over the
years, the hype cycle’s underlying message remains the
same: Don’t invest in a technology just because it is being
hyped, and don’t ignore a technology just because it is not
living up to early expectations. Be selectively aggressive.
Identify which technologies could benefit your business,
and evaluate them earlier in the Hype Cycle. For
technologies that will have a lower impact on your
business, let others learn the difficult lessons, and adopt
the technologies when they are more mature.”


Priority Matrix


If you would judge, understand.



Web 2.0 glossary

• Blog Personal or corporate online journal that offers reporting
and opinion about people, things and events- niche specialised blogs work
• Cloud Computing A reference to how computing is being supplied over the internet
(depicted as a cloud in many charts, Software as a service (SAAS))
• Enterprise 2.0 The use of Web 2.0-type concepts and software
within an enterprise.
• Mash-up An application that pulls and displays information from
multiple sources in response to user queries to deliver a
customised result.
• Network effect A situation in which a product or service becomes more
valuable the more people use it.
• RSS Really Simple Syndication, an online system that lets average
consumers designate what news or information they
want multiple sources to deliver directly to them.


Tagging An online labelling system that lets consumers create a de
facto index for the purposes of identifying and sharing content.
Web 2.0 “Web 2.0 is the network as platform, spanning all connected
devices; Web 2.0 applications are those that make
the most of the intrinsic advantages of that platform:
delivering software as a continually updated service that
gets better the more people use it, consuming and remixing
data from multiple sources, including individual users,
while providing their own data and services in a form
that allows remixing by others, creating network effects
through an ‘architecture of participation,’ and going
beyond the page metaphor of Web 1.0 to deliver rich user
experiences.” Tim O’Reilly
“Atomisation of the web” Its taking all of the components and making them available
so that people can combine them in ways that you would never have considered
Wiki A collaborative website that average users can update,
without a need for programming skills.

Other terms: SOA, Widgets


Case Study: Bua Consulting
• Google Apps
– Email, calendar, Spreadsheets
– Free, multiple users available anywhere
• Skype
– Converse, chat, send files to India and Ireland – calls at local rates
– Australian Landline is Skype - $50 per year with voicemail
• Central Desktop www.centraldesktop.com (www.basecamphq.com)
– US$49 - $199 per month
– Uses a variety of technologies to allow collaboration (wikis,
spreadsheets, database, chat, conferencing)
– Used for Strategic Planning, Sales and Marketing pipeline, Project
Management, CRM
• Camtasia videos (www.techsmith.com)
• www.zoho.com
• www.kickapps.com
• www.jibjab.com


http://www.jibjab.com/sendables/view/dKUCR7iIZriMscHU15Sdk1Pc


Case Study: The Four Hour Work Week
(www.fourhourworkweek.com)

• By Timothy Ferriss
• The World is Flat in action
• Outsourcing and Automation


Case Studies: Atomisation, Mash-ups


www.zillow.com


www.Wikinvest.com


www.spotcrime.com


Mash-up sites

Build a mash-up yourself
www.Popfly.com


Online and Virtual Communities, Social Networking
• Facebook, My Space
• C-dub – Marriage – Kids -
• Capessa.yahoo.com, an online community
where women share inspirational stories and practical
tips about life. Having created the site in conjunction
with Yahoo and the Zizo Group, P&G expects that
Capessa will help the firm gain insight into women’s
likes and dislikes at different stages of life. To target
the younger set, P&G’s Crest toothpaste brand last
year launched a MySpace page that featured a fictional
character called Miss Irresistible, while P&G’s Herbal
Essences shampoo brand created a MySpace page that
allowed people to show off pictures of their hairstyles.


• Second Life – is it coming out of the trough of disillusionment?
• My Second Life - “The Video Diaries of Molotov Alta”
– Vodaphone texts to Second Life


Data and Information

• It is easier than ever to collect information and hard data
• Business Intelligence is no longer just for large corporations
• Australian companies have not started analysing and using web
data and external offline data together
• The companies that do will win


www.supercrunchers.com

• Economist – A recommended business book of the year
• Using data to make decisions – good wine years, sport,
marketing
• We all have access to a huge amount of data at a low cost
• Use numbers to make more accurate predictions


Google Adwords

Super Crunchers The End of Intuition
Why Thinking by Numbers Why Thinking by Numbers
Is the New Way to be smart Is the New Way to be smart
www.bantamdell.com www.bantamdell.com

• Set up Adwords campaign which displayed the ads when keywords such as
“data mining” or “number crunching” searched for
• Random viewers were 63 percent more likely to click on Super Crunchers ad.


In October [2006] Norwich Union, the UK’s largest
insurer with more than 6m customers and £332bn
(US$643bn) of assets under management, launched
the “Pay As You Drive” insurance option. Global
positioning system (GPS) technology is installed in
the cars of drivers who agree to participate. The driver
data generated is then used to calculate monthly
insurance premiums based on how often, when and
where customers drive. Customers willing to provide
the company with their driving information can
benefit from lower insurance premiums.

http://www.norwichunion.com/pay-as-you-drive/


Case Study: Coopers Online as I see it!

TV
Facebook
MySpace
Video Ad Blogs

Billboard You tube

Micro- Site Widgets

Forms
SMS from Collect Mash-Up
local pub details Google and
Pubs
Online
Community

Games Analytics
RSS Email Data Mining
Campaign Competition Forum


Synergy
Web 2.0 is about

• Community
• Sharing ideas, opinions, information
• Combining and using information in new ways
• Collaboration with friends, customers, partners, suppliers
• Cost effective technology tools that enable all of the above
• The Network effect and social networking

Mindshop people

• Community
• Share ideas, opinions and information
• Combine and use information in new ways
• Collaborate with partners, customers and suppliers
• Already use tools to enable the above
• Know all about networking - SMN

Table Discussion 2

• How can we, as Mindshop members, leverage these
emerging technologies?

• Brainstorm ideas as to how:
– Mindshop members can collectively adopt these
technologies
– They facilitate/enable your business model


Our plans miscarry because they have no aim.
When a man does not know what harbour he is
making for, no wind is the right wind.



Emerging Technology – One Page Plan

• Choose three issues in your business that you think
emerging technologies can assist with solving?
• Where are you now?
• Where do you want to be?
• How are you going to use technology to get there?


Conclusion

It's not because things are difficult that we dare not
venture. It's because we dare not venture that they are
difficult.

• Its an exciting time for Mindshop people – Web 2.0 puts
technology in the hands of consultants and subject experts
• Complete your plan
• Execute your plan


While we are postponing, life speeds by




Emerging Technologies and Weaving Them Into Your Business

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