1. By Femi Onanuga

2.  Who Do You Love?" is a song by American hip
hop recording artist YG from his debut studio
album My Krazy Life(2014). It was released on
February 20, 2014, as the third single from the
album. The song, produced by frequent
collaborator DJ Mustard, features a guest
appearance from rapper Drake. The song has
since peaked at number 54 on the US Billboard
Hot 100 chart.

3. The music video starts with a narrative where
YG is playing a videogame with his mandem or
bros this is equilibrium . This conforms to
Todorov’s theory during this his girlfriend gets
a phone call from a man. This create Disruption
this also conforms to Todorov’s theory YG then
leaves the room we are not left with a
resolution. We are left to think we will get a
resolution when the song starts . Throughout
the video there are references to this narrative
during the video as the song plays. The
narrative can link with the video as YG is asking
Who Do You Love? He is referring to his girl
asking her to choose between him or the guy
that called her.

4.  The Song Begins and YG
leaves the house with his
friends. His girlfriend
asks him where he goes
but he doesn’t tell her
 He is driving a
Lamborghini this is a big
part of Hip Hop Music
videos the rappers like to
show flashy and
expensive things to show
they have money some
times they show watches
and Jewellery.

5. One of Andrew Goodwin’s
theory is that a feature of
music video is that there close
ups of the artist which the
record label demand. And The
artist also develops a recurring
style fro YG this could be the
colour red this also symbolise
his infiltration with the Blood
Gang and His Bompton
Snapback

6. This theory that women are
seen in music video through the
idea of men (male gaze) and
voyeuristic ways.it also says
that women are only seen in
two ways “virgin” or a “whore”
.

7. The first scene of this video we see
a Beats’ Pill
This is a very key feature in most
Hip Hop videos these days as The
company beats is Owned by Dr
Dre an iconic figure in Rap/Hip
Hop. He also Came from
Compton which is where YG is
from. There is reference to The
Beats’ Pill throughout the video
Even when YG gets to the party he
is having.

8.  The Main Colour in the video
was red cause of YG affiliation
with the blood gang
 The video is seems to be held
at a party there is alcohol
flowing in party ladies etc.
 You get a sense that YG is
setting the scene that he
makes money he has a
Lamborghini etc.
 The Video Vixen and flashy
cars etc. is a main feature in
Hip Hop Music Video.

9.  The camera angles that were
used were mostly close ups and
mid shots this is Part of
Andrew Goodwin’s Theory
that it’s the record label ask for
to get the artist’s recognised
and help develop a fan base.
Drake would also get a close up
which his record label would of
asked for.

10.  There are no special
effects they transitions
used were fades nothing
special.
 There was different
lighting used such as Red
lighting and Green
different lights
 The Red light is used
because of YG’s affiliation
with the blood gang.

11.  Male rap and hip-hop artists have
ideologies used to revolve more around power and masculinity, but this
ideology
has changed over time. In the earlier days of hip-hop and rap, songs were often
based on living in the ghetto and the subculture of hip-hop including graffiti
and break dancers. These songs were about males living in hard
neighbourhoods
and their lives that have come out of living in those situations. The lyrics
were about fighting police and fighting against the situations that they lived
in. These songs were about their hardships, and they were not revolved around
partying or alcohol. Since then however,
there has been a shift with males in hip hop and rap. Though this isn’t true
for all circumstances, it is easy to find music videos and song lyrics where
men are objectifying women and talking about sex, violence, drugs, alcohol and
partying. There is usually product placement in these music videos where
products are often placed and used in music videos so that viewers will buy
these products.

12.  The audience reception maybe Oppositional
Reading but also be Dominant Reading the
negotiated readers are likely to be men as they
can relate to the narrative of the video. The
Oppositional readers would probably be
Women not only would they not agree with the
narrative but they may not enjoy the way
women are sexualised in video.