Presentation about case study about some changes applied in the elo7's blog

1. From Marketplace to
WordPress
Fellyph Cintra

2. @Fellyph
• Freelancer Front-End
engineer
• Have worked with
WordPress since 2008
• WordCamp São Paulo
Organiser

3. Brazilian community
• 5 WordCamps in 2016
• Facebook community
22.000 members
• 1057 users on Brazilian Slack
3

4. The elo7
4http://craftedbits.elo7.com.br/2014/11/17/metodologia-agil-no-elo7/

5. The Elo7 Marketplace and blog

6. Blog + Marketplace
• Generate traffic + sales
• Maintain Elo7 presence in the customer’s life
• Spread the culture of handmade
• products
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7. Past
• Without mobile support
• Slow pages
• No SEO optimisation
• Many unnecessary plugins installed
• No communication between IT Team and Marketing Team
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8. Tools
• SEO META 1 click
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• Webmaster tools

9. SEO META 1 click
https://chrome.google.com/webstore/detail/seo-meta-in-1-click/bjogjfinolnhfhkbipphpdlldadpnmhc 9

10. Summary
• Title
• Description
• Keywords
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11. Summary
• Title
• Description
• Keywords
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12. Headers
Show the headers and the
hierarchy as this is so important
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13. Headers
Take care of the hierarchy
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14. Headers
Best scenario 14

15. Headers
what?
15

16. Headers
take care of your themes…
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17. Headers
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Possible solution

18. Images
• Images are responsible for a
lot of traffic, you should care
about this.
• Don’t forget to use the ALT
attribute
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19. ALT’s and titles help, but…
We should look for more points:
• Are the images related to the content?
• Is the content original?
• Don’t use files like DSC98932.jpg
• Use the images in a correct size
• Use optimize Image tools(ImageOptim, JPEGMini e
PunyPNG)
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20. schema.org
• It is a technique to classify the content for search engines
• With schema.org we have a group of content to identify
different types of content
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https://schema.org/docs/full.html

21. schema.org + WordPress
• With schema.org we have different
groups to classify our content
• For example, A group that we used was
CreativeWorks > Article > BlogPosting
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22. Example
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23. Validating your schema.org
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https://developers.google.com/structured-data/testing-tool/

24. Social
• Pinterest, Facebook and Telegram
use the OpenGraph, so always
check this information

25. Facebook debugger
https://developers.facebook.com/tools/debug/ 25

26. Recap
Titles, description,
keywords
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Headers
Images
schema.org
Read the code
Monitoring

27. Webmaster tools
• Analyse the data structure
• Look at the Search Analytics
• Watch and fix the errors
27

28. Past x Present
• Without mobile support
• Slow pages
• without SEO optimisation
• Many unnecessary plugins
• Without communication between
IT Team and Marketing Team
28
• Mobile Support
• optimised pages
• SEO optimisation
• Just use the necessary plugins
• Good Communication between IT
Team and Marketing Team

29. Follow the improvements
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Click rate (+50%)

30. Integration is important
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Marketing Design IT
+ +

31. 31
Obrigado !
Thanks !

32. 32
10th December 2016