This presentation with prepared for the Beacon Council of Miami to show other small businesses a real world example of how a local small business successfully leveraged their social media platforms to gain big clients like Google, Cadillac, Tom Cruise and Forever 21. You don't have to go crazy joining every new platform! Use the strategies we developed at Feverish Pops to build influence, build a brand, gain clients, report to our clients and above all share our story, connect and listen to our consumers and create a loyal following.

1. How to
Leverage
Social
Media
@FeleciaHatcher
Chief Popsicle and Author

2. +
As a Marketing Manager
I stole from the big boys

9. Chief Popsicles

17. The Returns Outside of Money

19. Time Commitment

23. Feverish
on Twitter 4
years ago

25. So we CAME ALIVE
on Social Media!
We started to place a
bigger emphasis on
Social Media and joined
more outlets that made
sense for us and
allowed us to keep our
sanity :)

26. Feverish on Twitter now

28. Real time social media engagement with
clients resulted in major accounts with
millions of followers RT’ing our post.
Helped with credibility, increased
followers, and helped get more clients of
similar caliber

29. By posting our social media handles all
over our store, business cards, carts etc
over just telling them to visit our website.
This helped increase social media
engagement, let customers guide the
conversation with their experience as well
as become brand champions for us.

30. Contest merging
current events/sports
rivalries and pop culture
go a long way in
engaging online
participation with
consumers and major
corporations.
This was at the
last Presidential
Debate at Lynn
University in
Boca Raton FL

31. A kickass social media
campaign
does not replace a
horrible product. Perfect
the product and social
media should further
amplfy your word of
mouth from clients and
customers

32. Social Media
should be FUN!
http://instagram.com/p/fIxTlNALtF/
Fun engagement with MC Hammer from a
conference I was recently at where MC Hammer
was the keynote and I posted a video on instagram
of a women dancing to his music before he hit the
stage.
With such small burst of engagement. (140
characters or less) It’s much easier to get past the
gatekeepers on social media and get the attention
of CEO’s, Key Decision Makers and McHammer :)

33. • The Barriers are down in social media.
Makes it easy to connect with anyone.
• Social Media Follows = Conversations =
Clients

34. Aside from connecting
with potential clients and
customers. Social Media is a
great way to connect with
Journalist. We have received
tons of press from
connecting with journalist
through various social media
outlets.
@HelpAReporter
@SourceBottle
Great way to connect with
major journalist online

35. •
Follow
•
Engage in the conversation
•
When appropriate talk business, but
always from the stand point of being
of service to them, or connecting to
someone who can. But above all
create a Win-Win situation for
everyone involved.

36. SOCIAL MEDIA
Get Creative with your

37. and...
Follow
me
@FeleciaHatcher