1. Isaac Farmer
19/11/13
BTEC Media
Evaluation on Advertising Unit
Firstly we were asked to get in to groups of 2 or 3 and I was with
Lucy and Tom. Then we had to come up with an advertising
company and create a logo showing the name and slogan.
Used the colour
yellow because it’s
a cheerful, warm
and positive colour.
Used the sky and sun
in the background to
represent the word
‘lighting’ in the
slogan.
Used the word
inspired as it
entices the
audience.
Used the colour
blue because it
shows calmness
and serenity. Also
associated with
water and peace.
I believe that this logo fits the name and slogan perfectly.
Because we wanted to give a happy and uplifting message to
the audience. After we came up with company and the logo for
it, we had to choose a product out of Water, Gum or a Cereal
bar. We chose a gum product because we believed that we
could use our creative minds in the best way for a gum product.
We wanted to create a fun and exciting image so younger
people would get excited and tell their friends about it. We
started by mind mapping ideas. We brain stormed; the products
personality/image, the target audience, positives/negatives,
name/slogan and colour schemes.

2. Isaac Farmer
19/11/13
BTEC Media
We came to a conclusion that the products name would either
be Yowza or Hocus Pocus. We thought that Hocus Pocus would
be a better name because, after looking at the mind map and
comparing ideas, we believed that we would be able to create a
better logo and advert as the ideas were much better.
We wanted to make sure our logo was perfect so we created a
few logos and chose the best one out of them. Then we tweaked
that logo for ages until it was perfect. This is our final design;
I added an optical
flare to represent the
magic in our product.
I made the flare
purple by changing
the hue.
I wanted the text to
look mysterious so I
found a font which I
liked, then tweaked it
a bit to give that
mysterious look.
Our slogan is short
and snappy and will
get people
wondering why our
product is magic.
We believe that the
colour purple is the main
aspect of our product. We
used the colour purple as
it associated with magic. It
also represents royalty,
wealth, success and
wisdom. We also used the
colour purple for our
flavours; blueberry,
blackcurrant and
blackberry
We then each research a gum advert to see how other
company’s advertised there products in magazines, on buses
and websites etc. This helped us to design our own adverts. I did
a website banner, Tom did a bus poster and Lucy did a
magazine advert.

3. Isaac Farmer
19/11/13
BTEC Media
When creating our TV advert, we wanted to give the message that
when you eat our product you will become ‘cool’ hence the slogan,
‘It’s Magic’. The first requirement of an advertisement is to attract
attention, so because the advert is aimed at younger people, we
wanted to use a cool, good looking boy which younger boys would
aspire to be cool and younger girls would be interested if they are
good looking. The next requirement is to get the reader interested, so
we wanted to really show that the product makes you ‘magic’ so in
the advert we wanted the boy who eats the gum to flick the bully’s
away using his powers giving a comical aspect to the advert. We
wanted to make our advert look professional, so when filming the
advert we used the lens to blur the background/foreground to give a
nice professional look.
Also when filming our advert, we wanted it to be easy to watch and
understand. So in each scene we made sure it was obvious what you
were watching.

4. Isaac Farmer
19/11/13
BTEC Media
We wanted to use a variety of camera angles so at the start we
used a few close ups and in the middle and towards the end we
used medium shots and wide shots. One of the shots I started by
doing a close up of his feet and then panning out which showed
a cool effect.
After the filming, we needed to edit. The edit had to be smooth
and easy to watch therefore we used fading transitions and some
overlay effects. To import a clip I used File > Import:
I then used the transitions by going down to effects > video
transitions > cross dissolve.

5. Isaac Farmer
19/11/13
BTEC Media
To add the effects, firstly I searched on Google images for a fade
around the edge overlay. Then I experimented with different
effects until I found a perfect one to represent cool and magic. I
added colour curves to change the brightness and tone and also
to add the blue effect.
Also I used the black white effect to represent the parts where he
was still a geek and uncool and to show sadness and emptiness.

6. Isaac Farmer
19/11/13
BTEC Media
Finally on the final clip I faded in our logo over the top of the
background by simply placing it on a different layer and using the
fade transition again.
We were then asked to present our advertising company with our
advert to the class. We wanted our presentation to be
professional so we used Prezi to show our work because it would
look professional.
Firstly, it needed to look magic as that was our product theme so I
selected a night theme that had a purple tint to it. Also, I used
white text and big clear images so you could see it easily. Then, I
made sure the transitions were smooth and the Prezi ran smoothly.
Finally I imported our advert into the end of the Prezi so that it was
easy to access during the presentation.

7. Isaac Farmer
19/11/13
BTEC Media
In our script we talked about how we chose our product and how
we researched about the product, how we went around
designing our logo and packaging, a marketing campaign and
how we edited the advert.
Strengths and weaknesses
I believe that the main strength of this unit is that I think it would
interest younger people as the design is funky and cool and also
the advert is fun. Also, I believe that the majority of our work
looked professional e.g. the advert and the logo.
On the other hand, I think that the main weakness of this unit was
that we didn’t research enough in depth. For example when we
looked at other types of gum we could have looked more into
how they sold their product, prices etc.

8. Isaac Farmer
19/11/13
BTEC Media
If I were to do it again
I think that if I was to do this unit again I would make sure I fully
researched the product to gain more knowledge of how to
advertise it. Also I would change the part in the advert where it
does close ups of the ‘bully’s because I think that it could have
looked better by using different camera angles etc.