Ed Sheeran's album cover features a realistic chalk-like image of his face to grab audience attention as he is the unique selling point. The numeric '+' logo creates brand recognition. On the back, the bold white text stands out against the orange background, giving insight into Ed Sheeran's singer-songwriter music style. It also lists the songs to help audiences decide whether to buy. The poster again shows Ed Sheeran's quirky smiling image for recognition and reinforces his name and release date to notify audiences.

1. DIGIPACK AND POSTER
ANALYSIS
Ed Sheeran

2. FRONT COVER OF CD
The picture of Ed Sheeran’s
face is the most eye-
catching part of the CD
cover as he is the unique
selling point and is the
reason why people buy the
album.
The chalk-like feel to the
cover gives an edgy effect,
perhaps letting us know that
it is different and out there. It
is also a very natural, realistic
image, giving us a sense of
the artists genuine persona.
Instead of writing ‘Plus’ Ed Sheeran has included the numeric sign
‘+’ so create a logo that people will recognise.
Ed Sheeran has included
an intense image of him
starring at the audience
to, perhaps, grab the
audiences attention.

3. BACK COVER OF CD
The text is white and bold
which contrasts with the
orange background
making it easy and visible
to read. Furthermore, the
font size and style of
writing gives the audience
an impression of what sort
of style Ed Sheeran’s music
is as it connotes with the
singer/songwriter genre.
This list of songs gives
the audience an view of
the album and helps
with the decision to buy
it or not.
Legal information is printed in small back font because it is
not as important to the audience compared to the text
above.

4. POSTER
The image of Ed Sheeran
produces iconography for
the artist to the target
audience. The image
portrays a quirky side to the
artist as his mouth is slightly
turned up into a smile. Also,
the image is identical to the
one on the front of the CD
which makes it easy to
recognise.
The name of the artist is a key
feature on the poster as it
reinforces artist recognition. His
name is not on the CD cover so
when the audience see this
poster, they will know who the
CD is made by straight away.
Release date is essiential as
it notifies the audience on
when the album is coming
out.