Um resumo dos principais pontos discutidos e cases apresentados no IAB MIXX 2013 em Nova York

2. ADVERTISING IS
____________ ?

3. PERSUADING
Sir Martin Sorrell
CEO WPP Group

4. STORY TELLING
PJ Pereira
CCO Pereira & O’Dell
CONTENT DISTRIBUTION

5. LIQUID
VIDEO
1:1
Brian King
Brand – Marriott Intl

6. MIXXED UP
Randall Rothenberg
CEO IAB

7. LIQUID
STORY TELLING
MIXXED UP GOINGMOBILE
PERSUADING VIDEO APPS
SOCIAL CONNECTING 1:1
CONTENT DISTRIBUTION

8. ADVERTISING IS
CHANGING

9. It’s not advertising
anymore. Not an art.
Sir Martin Sorrell
CEO WPP Group
IT’S A SCIENCE.

10. Big data is about
getting all the data
together but it's not CSI.
It's used to have insights
and dashboards.
Sir Martin Sorrell
CEO WPP Group

11. Better storytelling tools,
with lots of info and
richer content.
Henry Blodget
Business Insider

12. DOIS CAMINHOS GANHAM FORÇA
CONTENT MARKETING
MÍDIA PROGRAMÁTICA

15. CONTENT MARKETING
PJ Pereira
Content: Storyteling
Distribution: Media
“Mass attracts mass. The paid media is
important to get spread.”
“If the content is not distributed properly it
gets on a cilo and goes no where.”
“The best thing for creative is diversity:
nations, gender and cultures.”
“Is it PR, product placement,
merchandise? I don't know and I like
when I don't know. Campaign there run on
the blur are better.”
Applications: something the
custormers use, interact

16. Shouldn’t be ads
as good or better
Marissa Mayer
CEO Yahoo
than content?

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