4. In the Old Days
Media relations, events, market reports, printed
newsletters, awards..
Benefits Being…
• Impartial third party endorsement
• Brand or product awareness
• Authority
• Personality
• Winning hearts and minds
10. PR today delivers
All the benefits of the old days PLUS...
Improved SEO
Relevant traffic directly to your site
Web content
Other content ideas
Product and service ideas
Database expansion
More, deeper, direct relationships for less
Massive economies
12. Generate masses of relevant traffic
Key words
• Find your niches
• What’s your traffic searching for?
• What are the battles you can win
that are worth winning?
News
• Keyword optimise your news releases
• Build in relevant links to your website
• ‘Sell’ your news into key media
14. Enhance website
• Use same approach creating keyword rich landing pages
• Re-use press materials
• Use extracts in blogs
• Tweet about elements
• Share on Facebook
• Use as basis for LinkedIn discussions
16. Build authority and database
e.g. Reports, how to’s, white papers
Promote in the media
Load as presentations on slideshare
Share, tweet, use as basis of LinkedIn discussions
Host on site
Downloadable with datacapture
18. More media opportunities
Twitter:
• Follow your key media
• Put them into a private list & monitor their tweets
• Spot opportunities & build relationships
20. Create content
E.g. Guides
• Ask people on twitter
for their top tips
• When the guide’s
ready, promote it on
twitter
• Share some of the
content as tips on
twitter
21. Create content
Or via LinkedIn:
• Ask people in a group for their top tips
• Pull together into a branded mini guide
• Host it online
• Credit all contributors
• When it’s ready tell the group
• Contributors will share!
22. Run quick polls on LinkedIn
• Post a poll
• Ask everyone you know to take part
• Promote it in Groups
• Tweet about it
• Then use the findings in your PR!
23. Survey Monkey Research
• Identify areas that need
researching
• Drive people to your
online survey
24. Keep on top of the media agenda:
Google alerts
25. Boost your events
• Ask for topics you should be
covering or content to share
• Promote event on twitter
and give it a hashtag
• During the event, use twitter
to identify topics for Q&A
sessions
• Use existing hashtags to
promote your presence
• Identify contacts & meet
26. Connect without events
Linkedin group
• Don’t let in competitors
• Promote on twitter and
Linkedin
• Have initiatives,
discussions, promotions
29. Dovetail into sales
• Have a catalogue? Get people to
tweet a photo of them with the
catalogue to get a prize
• “@ethicalstore is offering the first
person who tweets a picture of
themselves with their new
#catalogue, £10 to spend”
• Have a special code available to
twitter followers which unlocks a
discount on your e-commerce site
30. Demonstrate expertise
• Create content that can be
easily shared
• How tos on YouTube
• Slideshare
• Also host on site
• Tweet about them
• Tweet tips
• Answer questions on
LinkedIn
34. Third party endorsement on steroids!
Bloggers
• Treat like
journalists
• Respect them
• Review product
• Come to events
• Input into your
development
• Guest blog on
your site
35. Measurement
• Forget just column inches…you
can now measure PR’s
contribution
Database additions
Followers, sharers
Web traffic
Time on site
See what’s working
Put a value on your activity
