1. The Zillow Real Estate Network
AUG 2013
63M
JAN 2013
34M
JAN 2012
23M
JAN 2011
13M

2. The Zillow Real Estate Network

3. Zillow Leads Both Desktop and Mobile Markets
Desktop computers
Mobile devices
Market share
Market share

4. Zillow on the Go
• 321 million homes were viewed on Zillow in the month of August
alone
• 60% of Zillow’s traffic comes from mobile during the week, and more
than 70% on weekends!
• 26 apps exist over every major platform
• Zillow is 2x the size of Trulia and 4x the size of Realtor.com on
mobile
Source: Zillow Internal, October 2013

5. How your
listings
currently look
on the Z
Mobile app. As
you can see
NO AGENT
contact box.
Which = No way for
consumers to contact your
agents
A listing on a
mobile device
with Zpro
activated.
Listing agent
at top clearly
defined.
Which = FREE Leads to
your Agents which = More
deal for your agents
Name of presentation | 5

6. Are my agents with listings active on Zillow and
receiving leads?
Inactive listing agent
Zillow Pro partner
Other agents in the area appear
first
Broker’s listing agents appear
first
• Brokerage is not a
ZPro partner
• Listing agent has
not created a free
profile
High visibility
• Brokerage signs up as a ZPro
partner
• Listing agent appears in the
contact options at the top
Even higher
• Listing agent’s photo
included in the feed, or
• Listing agent creates a
free profile

7. Zillow Pro for Brokers: and Prominently Display the Listing
Components
Automatically Activate Agents
Agent
Your listing agent appears at the top of the contact list automatically, for
free, every time.
Agents begin to receive leads
as soon as ZPro is activated

8. Zillow Pro for Brokers: Components
Work Smarter with Weekly Detailed Broker Reporting
Zillow Pro partner brokers receive weekly reports, including:
• Average number of listings
• Number of featured Listings
• Search views
• Listing views
• Views per listing
• Number of email contacts

9. Zillow Pro for Brokers: Components
Set Up a Direct Feed and Source Accurate Listings
MLS-sourced listing feeds from partner brokerages trump all other
sources of data, so you’ll have the authority when it comes to listing
accuracy.
You can also use the outbound link to
drive traffic to your website.

10. Zillow Pro for Brokers: A Fair Exchange of Value
Zillow Pro For Brokers is FREE. Being a partner provides:
• Automatic agent activation
• Top positioning for listing agents
• Detailed weekly reporting to track performance
• Agent lead response and follow up program
• Authority for brokers in listing data feeds
What’s the catch? There isn’t one.
As partners, we have a fair exchange of value.
Value for you:
•
•
Receive leads from the #1 real estate network, and increase
transactions
Leverage Zillow Pro partnership to recruit new agents and
retain current agents
Value for Zillow:
•
Agents receive new leads from Zillow; their success may lead
them to want more leads and eventually advertise with us

11. Get Started Today
Joining Zillow Pro for Brokers takes four simple steps:
1. Sign the Zillow Pro for Brokers Agreement
2. Zillow activates your existing listing feed, or your submit a new feed
3. When activated, encourage agents to create a free profile
4. Allow 2-4 days for the partnership to go live
Connect with us on Facebook
Facebook.com/zillowforpros
Connect with us on Twitter
@ZillowforPros

12. Zillow is Here to Help Drive Buyers to Your listings!
Advance to see Zillow’s national television campaigns – part of our
efforts to bring more than 63 million unique users to real estate
professionals every month.

13. Name of presentation | 13
Zillow TV Commercials

14. Zillow Pro for Brokers
Felipe Azenha- Senior Manager, National Accounts
Felipea@zillow.com or 305.498.9410