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Presentation slides from CMI course given on 26 May 2009
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UoLCMI Day1
1.
Level 5 Diploma
in Management and Leadership Welcome to Unit 5008 Marketing Planning with Katherine Bull and Brendan Fawcett
2.
3.
Review of Introductory
Diploma What you already know
4.
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Customers and stakeholders
14.
Your stakeholders The
University Your Division Suppliers Staff Funders Colleges Colleagues Community Customers Students
15.
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Customer dissatisfaction gap
18.
19.
Customer Gaps
20.
21.
Monitoring Gaps
22.
Monitoring Gaps
23.
What is marketing
planning?
24.
Starting Point -
Analysis Establish mission and goals Set corporate objectives Analyse environment Competitor Information Strengths and weaknesses internally Opportunities and threats in external environment Customer requirements
25.
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Product or service:
what are you offering?
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38.
Timing 12:50 14:00
14:20 14:40 15:10 15:40 16:00
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45.
End of Day
1
Notas do Editor
Need to quickly introduce ourselves…
Baixar agora
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